Unit7FameandFortune.docx

Unit7FameandFortune.docx

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Unit7FameandFortune

Unit7FameandFortune

PartIA.Gettingready

B.Keys:

1.magazine2.newspaper3：

MicrosoftCompany4：

successful5：

richest6：

3rd

7：

19558：

Washington9：

computers

10：

1311：

baseball12：

football

13：

computerprograms

14：

perform15：

high16：

computerlanguage17：

Basic18：

valuable19：

office20：

home21：

established22：

197523：

three

24：

computersoftware25：

established

26：

international27：

business28：

machines

29：

198130：

personalcomputer

31：

operatingsystem32：

12933：

computercompanies34：

Windows35：

easier36.officials37：

4000000038：

thousandsofmillionsofdollars39：

1600040：

48

41：

3042:

100

PartIIBillGates’newrules

A.Keys:

1:

quailty2:

re-engineering3:

velocity

B.Keys:

1:

communication2:

e-mail

3:

salesdataonline4:

insights

5:

knowledgeworkers6:

high-levelthinking

7:

createvirtualteams

8:

paperprocess9:

digitalprocess

10:

eliminatesingle-taskjobs

11:

digitalfeedbackloop

12:

routecustomercomplaints

13:

redefinetheboundaries

14:

businessprocess15:

just-in-timedelivery

16:

eliminatethemiddleman

17:

helpcustomerssolveproblems

PartIIIGreatbusinessdeals

A.Keys:

1:

NATIONALSTEAMSHIP

2:

20000

3:

AristotleOnassis

4:

6000

5:

American

6:

BigBen

7:

1000

8:

tourist

9:

BuckinghamPalace

10:

2000

11:

TheWhiteHouse

12:

100000

13:

TheStatueofLiberty

14:

100000

15:

Australian

B.Keys:

1:

boom

2:

worlddepression

3:

millionaire

4:

identified

5:

fraud

6:

five

7:

California

8:

luxury

PartIVMoreaboutthetopic:

WaltDisney

1:

correspondencecourse

2:

OswaldtheRabbit

3:

talkingcartoonfilm

4:

WaltDisneyhimself

5:

storyteller

6:

UbIwerks

7:

35;feature-lengthcartoonfilm;2000000;three8:

potential

9:

55;1700000027:

taste;vulgarity;childrenofallages

PartVDoyouknow…?

1:

$24worthofkettles,axesandcloth.

2:

$80000000.

3:

$27000000.

4:

About12cents.

5:

About800000squaremiles.

6:

About1600000squaremiles.

7:

$7200000.

8:

About5cents.

9:

$750000000worth.

10:

Anestimated100000000000tons.

Tapescript

PartIA.Gettingready

C.

Inthepastfewyears,hundredsofmagazineandnewspaperstorieshavebeenwrittenaboutBillGatesandhiscompany,thereasontheMicrosoftCompanyisextremelysuccessful.IthasmadeBillGateoneoftherichestmenintheworld.WilliamGatesthe3rdwasbornin1955,inawesterncityofSeattle,Washington.Hebecameinterestedincomputerswhenhewas13yearsold.Whenmostyoungboyshisagewereplayingbaseballorfootball,youngBillGateswaslearningtowritecomputerprograms.Theseprogramstellcomputershowtoperformusefultasks.BillGateattendedHarvardUniversityafterhighschool.AtHarvard,hebegandevelopingthecomputerlanguagecalledBasic.Hebegantothinkthatthecomputerwouldsomedaybecomeavaluabletoolthatcouldbeusedineveryofficeandhome.BillGatereturnedtoSeattlewhereheestablishedtheMicrosoftCompanyin1975.Itemployedonlythreeworkers.MicrosoftdevelopedcomputersoftwareforestablishedAmericancompanies,likeGeneralElectricandCitibank.SoonMicrosoftwasworkingwiththeInternationalBusinessMachinesCompanyknownasIBM.In1981,IBMbegansellingapersonalcomputerthatusedMicrosoftproductsaspartofitsoperatingsystem.Bythen,Microsofthad129workers.TodayIBMstillusesMicrosoft'scomputeroperatingsystem.Sodomanyothercomputercompanies.OneofthemostfamousMicrosoftproductsisaprogramcalledWindows.Windowsmakesitmucheasiertouseacomputer.CompanyofficialssayMicrosofthassoldabout40000000copiesoftheWindowsprogramaroundtheworld.Microsoftdoesthousandsofmillionsofdollarsinbusinesseachyear.Itnowhasmorethan16000workersinmorethan48countries.Microsofttodayproducescomputerprogramsin30languagesandsellstheminmorethan100countries.

PartIIBillGates’newrules

Ifthe1980swereaboutqualityandthe1990swereaboutre-engineering,thenthe2000swillbeaboutvelocity.Abouthowquicklybusinessitselfwillbetransacted.Abouthowinformationaccesswillalterthelife-styleofconsumersandtheirexpectationsofbusiness.Qualityimprovementsandbusiness-processimprovementswilloccurfarfaster.Whentheincreaseinvelocityisgreatenough,theverynatureofbusinesschanges.Tofunctioninthedigitalage,wehavedevelopedanewdigitalinfrastructure.It'slikethehumannervoussystem.Companiesneedtohavethatsamekindofnervoussystem—theabilitytorunsmoothlyandefficiently,torespondquicklytoemergenciesandopportunitiestoquicklygetvaluableinformationtothepeopleinthecompanywhoneedit,theabilitytoquicklymakedecisionsandinteractwithcustomers.Thesuccessfulcompaniesofthenextdecadewillbetheonesthatusedigitaltoolstoreinventthewaytheywork.Tomakedigitalinformationflowanintrinsicpartofyourcompany,hereare12keysteps....

1.Insistthatcommunicationflowthroughe-mail.

2.Studysalesdataonlinetoshareinsightseasily.

3.Shiftknowledgeworkersintohigh-levelthinking.

4.Usedigitaltoolstocreatevirtualteams.

5Converteverypaperprocesstoadigitalprocess.

6.Usedigitaltoolstoeliminatesingle-taskjobs.

7.Createadigitalfeedbackloop.

8.Usedigitalsystemstoroutecustomercomplaintsimmediately.

9.Usedigitalcommunicationtoredefinetheboundaries.

10Transformeverybusinessprocessintojust-in-timedelivery.

11.Usedigitaldeliverytoeliminatethemiddleman.

12.Usedigitaltoolstohelpcustomerssolveproblemsforthemselves.

AsIsaidinTheRoadAhead,wealwaysoverestimatethechangethatwilloccurinthenexttwoyearsandunderestimatethechangethatwilloccurinthenext10.

Don'tletyourselfbelulledintoinaction.Youknowyouhavebuiltanexcellentdigitalnervoussystemwheninformationflowsthroughyourorganizationasquicklyandnaturallyasthoughtinahumanbeingandwhenyoucanusetechnologytomarshalandcoordinateteamsofpeopleasquicklyasyoucanfocusanindividualonanissue.It'sbusinessatthespeedofthought.

PartIIIGreatbusinessdeals

1.Inthe…er…late1920s,early1930s,therewasa…ayoungGreekbusinessmanwho…er…madequitealotofmoney…er…byimportingtobaccointoArgentina.Um…hethenmoveduptoNorthAmerica…er…thiswasinabout…er…1933,whenofcoursetheworldwasinthemiddleofa…atradeslump.Er…he…er…decidedhewantedtogetintoshipping,andtogetintoshippingheneededshipssohe…hestartedlookingaroundforsomeshipstobuywithhistobaccofortuneandhefoundtenvessels…er…whichbelongedtotheCanadianNationalSteamshipCompany…er…theproblembeingthattheywerefrozenintotheiceintheStLawrenceRiverinCanada.They'dbeenrustingawaytherefortwoyearsandwerenowcompletelyfilledupwithsnowandice.Er…infactthestorygoesthatwhenhewentaboardto…er…inspectoneoftheships,hefellintoasnowdriftand…er…endeduponthedeckbelow.Well,theshipshadcost$2milliontobuild…er…abouttenyearsbefore,andtheownerswerepreparedtoletthemgojustfora…ascrappriceof…er…$30000each.Heoffered$20,000andtheownersaccepted.Heleftthemthere,stuckintheice,therewasnothingmorehecoulddo.Er…butafewyearslater,the…theworlddepression…er…cametoanendand…er…worldwarseemedtobeloominginEuropeand,ofcourse,thatledinitsturntoa…bitofashippingboom.Sotheyoungman,therehewaswithhisshipsand…er…hebecameoneoftherichestmenintheworld.Hisnamewas…AristotleOnassis.

2.OnceuponatimetherewasanenterprisingScottishactor,calledArthurFurguson,whodiscoveredthathecouldmakeaverygoodlivingsellingthingsthatdidn'tactuallybelongtohim,inotherwordshewasaconman.HefirstgottheideawhenhewassittinginthemiddleofTrafalgarSquare（inLondonthatis）.Um…thiswasin1923,andhesawanAmericantouristadmiringthestonelionsandthefountainsandNelson'sColumn.Heintroducedhimselfasthe"officialguide"totheSquareandstartedtoexplainthehistoryoftheplace.AndwhilehewasdoingthishealsoslippedinalittlementionthatasBritainwasheavilyindebt,theBritishgovernmentwaslookingfortherightkindofpersontobuytheSquare.Hesaidthathewastheofficialgovernmentsalesmanandthattheaskingpricewasaround￡6000.TheAmericansaidthatthiswasagoodpriceandofferedtopaybychequerightaway,soMr.Furgusonwentofftookaythiswithhissuperiors—inotherwordshewentoffforanhourandahalfandkepttheAmericanwaiting.Well,hethencamebackandsaid,yes,theywerewillingtoselltotheAmericanatthatprice.TheAmericanwroteacheckandFurgusongavehimareceiptandtheaddressofacompanywhowoulddismantletheSquareandgetitreadyforshippingittotheStates.Thenhewentofftocashthecheck.SoonafterthathesoldBigBenfor￡1000andtookadownpaymentonBuckinghamPalaceof￡2000.TwoyearslaterhewenttotheUnitedStatesandleasedtheWhiteHousetoaTexascattlemanfor99yearsfor$100000perannum.LaterhearrangedtoselltheStatueofLibertytoanAustralianfor$100000,butunfortunatelyFurgusonallowedthebuyertotakeaphotographofhimandtheAustralian,feelingslightlysuspicious,showedthephotographtothepolice.Furgusonwasidentifiedandsenttoprisonforfraudforfiveyears.WhenhecameoutheretiredtoCalifornia,wherehelivedinluxuryuntilhediedin1938.

PartIVMoreaboutthetopic:

WaltDisney

Presenter:

WaltDisneyiswellkno