新航标职业英语综合英语预备级学生用书Unit3.docx
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新航标职业英语综合英语预备级学生用书Unit3
新航标职业英语·综合英语预备级·学生用书Unit-3
Unit3OrganizationandCultureofaCompany
Background
1.Corporateculture
Humansaresocialbeings.Thisishowideasandbeliefsspread.Inanidealculture,peopledotherightthing,evenwhennoone’slooking.Notbecausethey’llbepunishedorrewardedbutbecauseit’stheculturallyacceptedthingtodo.
Bottom-lineadvantagesofastrongcorporatecultureinclude:
●Motivation.
●Lowemployeeturnover/reducedpayrollcost.
●Attendance.
●Productivity.
●Creative/independentproblemsolving.
●Ethics.
●Personalaccountability.
●Enterprisevalue.
2.Differentdepartmentsinacompany
HRDepartment人力资源部
R&DDepartment研发部
PRDepartment公关部
MarketingDepartment市场部
FinanceDepartment财务部
QualityControlDepartment质管部
SalesDepartment销售部
CustomerServiceDepartment客服部
LogisticsDepartment后勤部
PurchasingDepartment采购部
ProductionDepartment生产部
LegalAffairDepartment法务部
ITDepartment信息技术部
NetworkOperationalDepartment网络运营部
AdministrationDepartment行政部
Suggestedteachingplan
Items
Objectives
SuggestedTime
GettingReady
Tolearnthedifferentdepartmentsinacompanyandtheirbasicfunctions.
10min.
TextA
TogetageneralideaaboutGoogle’sorganizationculture
Tomastertheimportantexpressionsandstructuresinthetextandbeabletoapplytheminpractice
80min.
LanguageFocus
TohaveagoodcommandofthecorevocabularyandstructuresinTextA
Tolearntousepossessives
45min.
TextB
Tohaveanoverviewofwhatmotivatesyouatworkandgetsomeinspiration
45min.
VocationalFocus
Tolearnsomebasicinformationaboutcompanyorganizationandthefeaturesofeachdepartment
Tolearnhowtointroduceadepartmenttoothers
90min.
SkillFocus
—ListeningandSpeaking
TolearnthedifferencesbetweensomesimilarsoundsinEnglish
Tolearntoexpresscompanyrules
Topracticespeakingskills
45min.
SkillFocus
—PracticalWriting
Tolearnhowtodescribepeople,usingpossessives
40min.
PracticalLearning
Togetfamiliarwithdifferentjobsindifferentdepartments
5min.
GettingReady
1.Havethestudentsthinkaboutthequestions—Whatdepartmentsdoyouknowinacompany?
Whataretheirbasicfunctions?
Givesomehintsifnecessary.（2min.）
2.Havethestudentscompletethesentencesaccordingtotheirunderstanding.（4min.）
3.Havethestudentslistentotherecordingandchecktheiranswers.（4min.）
ListeningScriptsofGettingReady
1.TheSalesDepartmentsellstheproducts.
2.TheProductionDepartmentmanufacturestheproduct.
3.TheITDepartmentisinchargeofthecomputersystems.
4.TheMarketResearchDepartmentfindsoutwhatpeoplewillbuy.
5.TheCustomerServiceDepartmentdealswithquestionsand
complaints.
6.TheR&DDepartmentresearchesanddevelopsnewproducts.
7.TheLogisticsDepartmentstoresanddeliverstheproducts.
8.ThePRDepartmentisresponsiblefortheimageofthecompany.
9.TheMarketingDepartmentadvertisestheproducts.
10.TheQualityControlDepartmentcheckswhethertheproductsaregoodornot.
11.TheFinanceDepartmentdealswithmoney.
12.ThePurchasingDepartmentbuysmaterialsandequipment.
13.TheHRDepartmentisresponsibleforemployingnewpeopleandtrainingthestaff.
14.TheImportDepartmentbuysgoodsfromothercountries.
15.TheExportDepartmentsellsproductstoforeigncountries.
KeytoGettingReady
1.Sales2.Production3.IT4.MarketResearch
5.CustomerService6.R&D7.Logistics8.PR
9.Marketing10.QualityControl11.Finance12.Purchasing13.HR14.Import15.Export
TextA
1.Havethestudentsfirstlistentotherecordingofthenewwordsandexpressions,andthenhavethemreadthemaloudandgetfamiliarwiththeirmeanings.（10min.）
2.Havethestudentslistentotherecordingofthetext,andreadthetextmorecarefullyanddotheexercisein“Understandingyourreading”.（25min.）
3.Havethestudentschecktheiranswerswitheachotherandthenasksomestudentstogivetheirfinalanswer.（10min.）
4.Ensurethestudentshaveadeepunderstandingofthetextbyexplainingthelanguagepoints.Iftimepermits,havethestudentspracticeusingthembycomposingnewsentences.（25min.）
5.Afteranin-depthreadingofthetext,havethestudentsworkingroupstosummarizethesecretofGoogle’scorporateculture.（10min.）
KeytoTextAExercise
1.F2.T3.T4.F5.F
LanguagePoints
Paragraph1
1.inarow连续，接连
Thisisherthirdwininarow.这是她连续获得的第三次胜利。
Inflationhasfallenforthethirdmonthinarow.通货膨胀连续第三个月在下降。
【拓展】rown.一排，一列，一行
Wesatinarowatthebackoftheroom.我们在屋子的后面坐成一排。
Let’ssitinthebackrow.我们坐最后一排吧。
2.peern.同龄人，同辈，同等地位的人
Sheenjoystherespectofherpeers.她受到同辈的尊重。
Peerpressureisstrongamongyoungpeople.年轻人受到强大的同辈压力。
3.benefitn.福利，利益，益处
We’vehadthebenefitofagoodeducation.我们得益于受过良好的教育。
Itwillbetoyourbenefittoarriveearly.早到将会对你有利。
【拓展】benefitv.对（某人）有用，使收益
Weshouldspendthemoneyonsomethingthatwillbenefiteveryone.我们应该把这笔钱花在大家都能得益的事上。
Whocanexactlybenefitfromthesechanges?
到底是谁会从这些变革中获益？
Paragraph2
1.inessence本质上，实质上，其实
Inessence,yoursituationisn’tsodifferentfrommine.从本质上讲，你我的情况并非相差很远。
Inessence,heisagoodperson.从本质上讲，他是个好人。
【拓展】essencen.本质，实质，；精髓
2.settledown确定下来，安定下来；平静下来
Whenareyougoingtogetmarriedandsettledown?
你打算什么时候成家，安定下来？
Italwaystakestheclassawhiletosettledownatthestartofthelesson.那个班一上课总得过一会儿才能安静下来。
【拓展】settlev.结束，解决；确定；定居
Weshouldsettlethedisputeamongcountriesinapeacefulway.我们应该和平解决国家间的争端。
It’sallsettled—we’releavingonthenineo’clockplane.一切都定下来了——我们乘九点的航班走。
ShesettledinViennaafterherfather’sdeath.父亲死后，她就在维也纳定居了。
Paragraph3
fundamentala.根本的；基本的，基础的
Thereisafundamentaldifferencebetweenthetwopointsofview.这两个观点有根本区别。
Hardworkisfundamentaltosuccess.勤奋工作是成功的基础。
Paragraph4
1.sustainv.维持，支持；使保持
Whichplanetscansustainlife?
哪些行星可以维持生命的存在？
Shemanagedtosustaineveryone’sinterestuntiltheendofherspeech.她使每个人兴趣盎然，一直听她把话讲完。
【拓展】sustainablea.合理利用的；可持续的
sustainableforestmanagement合理的森林管理
sustainabledevelopment可持续发展
sustainableeconomicgrowth经济的可持续增长
2.dependv.依靠，信赖；指望（常与on/upon搭配）
CanwedependonyoucominginonSaturday?
我们能指望你星期六来参加吗？
—Ishecoming?
—Thatdepends.Hemaynothavethetime.那要看情况。
他不一定有时间。
Paragraph5
1.workon…从事……；努力改善（或完成）
Heisworkingonanewnovel.他正在写一部新小说。
Heisoutthere,workingonthecar.他在外面修理汽车。
Youneedtoworkonyourpronunciationabitmore.你需要再加把劲改进发音。
2.promisinga.有前途的，有希望的
Heisapromisingyoungman.他是个有前途的年轻人。
Theweatherdoesn’tlookverypromising.天气看起来不会太好。
Paragraph7
1.login/on登录，注册
Youneedapasswordtologin.登录需要密码。
Thesystemisunabletologyouon.这个系统无法让你登录。
2.voteon…就……表决
We’lllistentotheargumentsonbothsidesandthenvoteonit.我们将先听取双方的论点，然后再表决。
【拓展】votev.投票，表决
Didyouvotefororagainsther?
你投了她的赞成票还是反对票？
Howdidyouvoteatthelastelection?
在上次选举中你是怎么投的票？
3.takesth.on接受某事，承担某事
Ican’ttakeonanyextrawork.我不能承担任何额外工作。
【拓展】takesth./sb.on接纳（乘客），装载；聘用，雇用
Thebusstoppedtotakeonmorepassengers.公共汽车停下来让其他乘客上车。
Shewastakenonasatrainee.她受聘当实习生。
Paragraph9
takerisks/arisk冒险
That’sariskI’mnotpreparedtotake.我不愿意去冒这个险。
Youhavenorighttotakeriskswithotherpeople’slives.你没有权利拿别人的生命去冒险。
Paragraph11
fosterv.培养，抚育；鼓励，促进
Theclub’saimistofosterbetterrelationswithinthecommunity.俱乐部的宗旨是促进团体内部的关系。
Theyhavefosteredover60childrenduringthepasttenyears.在过去十年间，他们抚育了60多个儿童。
LanguageFocus
AFocusthestudents’attentiononthethreegroupsofwordsbydiscussingthedifferencesamongthethreeorfourwordsineachgroup.Havesomestudentsreadeachgroupofsentencesaloudandmakesuretheyunderstandtheirmeanings.（5min.）
BHavethestudentsfinishExerciseBinpairs.OnestudentsreadsawordinColumnAaloudwhiletheotherchoosestheproperwordorexpressionthatagreeswithitfromColumnB.（3min.）
CHavethestudentslookthroughthegivenvocabulary,andhavethemcompletethesentencesindividuallyandchecktheiranswersinpairs.Thenhavesomeofthestudentsreadthesentencealoudonebyone.（5min.）
Da.Havethestudentslookbackatthestructures“unless”and“hadbetter”inTextA.Elicitsomeideasabouttheusageandmeaningofthestructures.
b.Havethestudentscomposesentenceswiththegivenwords.Thenhavethemtaketurnstoreadthesentences,makingcorrectionsifnecessary.
（7min.）
EHavethestudentsworkindividuallyorinpairs.ChecktheirE-Ctranslationorally.（5min.）
KeytoLanguageFocus
A
1.a.organizationb.organizec.organizational
2.a.leadershipb.leadingc.leadd.leader
3.a.foundedb.foundationc.founder
B
1.b2.a3.c4.e5.d
C
1.essence2.fundamental3.relevant4.dependon
5.peer6.inarow7.Benefits8.groundedin
D
1.a.Hehasn’tgotanyhobbies—unlessyoucallwatchingTVahobby.
b.Ithinkshewasbackatworkyesterday,unlessI’mmistaken.
2.a.Wehadbetterleavenow,orwe’llmissthelastsubway.
b.You’dbetternotdothattoyourcolleagueagain.
E
1.2012年，谷歌连续第四年获得世界上“最佳雇主”的称号。
2.实质上，它是将创办公司的领导层的信念转化为工作中的日常习惯。
3.信任是创新的土壤——在组织文化中缺少了信任，创新就很难维持，因为创新依赖于机智的冒险、团队合作以及反馈——所有这些都需要某种程度的信任。
4.人们登录网络询问，投票选出最想得到回答的问题。
5.这就是企业文化的全部内涵：
言行一致，建立信任。
Grammar
Possessives
1.Discussthebasicconceptofpossessives.（5min.）
a.ExplainthefollowingsentencesinTextAandunderlinethepossessives.
ThesespecialbenefitsareagoodexpressionofthetruesecretbehindGoogle’sstrongorganizationalculture.
Corporateculturecanbeseenthroughmany“windowsofthehouse”…
b.Pointoutthestructureo
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