清华大学人力资源管理教学讲义(人力资源管理与企业战略).ppt

清华大学人力资源管理教学讲义(人力资源管理与企业战略).ppt

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DistinctivehumanresourcesarefirmscorecompetenciesnSHRMisthelinkingofHRMwithstrategicgoalsandobjectivesinordertoimprovebusinessperformanceanddeveloporganizationalculturesthatfosterinnovationandflexibility.nSHRMisthepatternofplannedhumanresourcedeploymentandactivitiesintendedtoenableanorganizationtoachieveitsgoals.nStrategichumanresourcesmanagementislargelyaboutintegrationandadaptation.Itsconcernistoensurethat:

（1）humanresources（HR）managementisfullyintegratedwiththestrategyandthestrategicneedsofthefirm;

（2）HRpoliciescoherebothacrosspolicyareasandacrosshierarchies;and（3）HRpracticesareadjusted,accepted,andusedbylinemanagersandemployeesaspartoftheireverydaywork.StrategicHumanResourceManagementThe5-PModelORGANIZATIONALSTRTEGYInitiatestheprocessofidentifyingstrategicbusinessneedsandprovidesspecificqualitiestothemSTRTEGICBUSINESSNEEDSExpressedinmissionstatementsorvisionstatementsandtranslateintostrategicbusinessobjectivesEXTERNALCHARACTERISTICSSTRATEGICHUMANRESOURCESMANAGEMENTACTIVITIESINTERNALCHARACTERISTICSLinkingStrategicBusinessNeeds&StrategicHRMActivitiesPepsi-ColaInternationalsstrategyBeingNo.1byCreatingValuethroughLeadershipandExcellence.lThefastestgrowinglThemostcommittedtocustomerserviceandattunedtocustomerneedslThebestoperatorslThebestsellingandmarketingcompanylThebestpeople-orientedcompanyThe5-PModelPCIsstrategicbusinessobjectiveslCommittedbottlingorganizationlUncompromisingdedicationtoqualitylDevelopmentoftalentedpeoplelFocusongrowthlQualitybusinessplansThe5-PModelHumanResourcesPoliciesExpressedassharedvalues（guidelines）HumanResourcesPhilosophyExpressedinstatementsdefiningbusinessvaluesandcultureHumanResourcesProgramsArticulatedasHumanResourcesStrategiesHumanResourcesPracticesForleadership,managerial,andoperationalrolesHumanResourcesProcessesFortheformulationandimplementationofotheractivitiesExpresshowtotreatandvaluepeopleEstablishesguidelinesforactiononpeople-relatedbusinessissuesandHRprogramsCoordinateseffortstofacilitatechangetoaddressmajorpeople-relatedbusinessissuesMotivatesneededrolebehaviorsDefineshowtheseactivitiesarecarriedoutThe5-PModelSTRATEGICHUMANRESOURCESMANAGEMENTACTIVITIES1.HUMANRESOURCESPHILOSOPHYnThisisastatementofhowtheorganizationregardsitshumanresources,whatroletheresourcesplayintheoverallsuccessofthebusiness,andhowtheyaretobetreatedandmanaged.nInsteadofusingthetermsHRphilosophyorHRvaluestodescribehowhumanresourcesareregarded,treated,andmanaged,someorganizationsusethetermculture.The5-PModelAstatementofthecultureatPCILEADERSHIPINPEOPLEWewilldevelopanexcellentorganizationfocusedonbuildingthebusinessby:

lEmpoweringpeopletodrivethebusinessfromtheclosestpointtothemarketlDevelopingtherightskillstobethebestinthebusinesslBuildingcareeropportunitieslBuildingteamwork:

WithbottlerstoensurethatwemaintainstrongpartnershipsAmongarea,division,andheadquartersstafftoensurethatwecoordinatefunctionalstrengthstoproducethebestpossibleresultsAcrossmarketstoensurethatwesharethebestpracticesthroughouttheenterpriselHelpingpeoplesucceedbybuildinganenvironmentwith:

HighintegrityStrongandconsistentvaluesContinuousimprovementThe5-PModel:

PHILOSOPHYLEADERSHIPINOURBRANDSWewillachievebrandsuperiorityby:

lDeliveringthebestproductsinthemarketplace:

ThehighestqualityThebesttastingThemostconsistentlCommunicatingthesebenefitsinahigh-impact,persuasiveandconsistentmannerLEADERSHIPINMARKETINGWewillbuildonourbrandplatformsby:

lCreatingnewbrand,channel,andpackagesegmentsthatbuildthebusiness:

FasteroffthemarkBetterideasQuickertocreateandtakeadvantageofopportunitiesThe5-PModel:

AstatementofthecultureatPCILEADERSHIPINOPERATIONSWewillbuildexcellenceinourownandbottleroperationsby:

nBeingthelow-costproducernEstablishingandmaintainingastrongfocusoncustomerservicesandsalesmanagement.ThesecornerstoneswillmakeusthebestsalescompanynStandardizingoperatingsystemsto:

EnhanceourabilitytoprovidethehighestlevelofcustomerserviceDevelopanabilitytomeasureandmanagekeyparametersofthebusinessinaconsistentfashionProvideacommonsetofpracticesanddisciplinesfortheorganizationThe5-PModel:

AstatementofthecultureatPCI2.HUMANRESOURCESPOLICIESAllofthesestatementsprovideguidelinesforactiononpeople-relatedbusinessissuesandforthedevelopmentofHRprogramsandpracticesbasedonstrategicneeds.ThetermHRPolicy,asusedhere,doesnotmeanHRPolicyManual.The5-PModelHRpolicycanlinkvalueswithaparticularpeople-relatedbusinessneedlValues:

highstandardsofpersonalperformancelNeed:

todevelop