BEC中级口试题目和的答案解析归纳.docx

BEC中级口试题目和的答案解析归纳.docx

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BEC中级口试题目和的答案解析归纳

1.Thefirstimpressionisvital.Weshouldbeneatlydressedtoleaveagoodimpressionontheaudience.

2.Ifyouhaveagoodsenseofhumor,ithelpstoenhanceatmosphereatthe

presentationandtheaudiencewillbecomemorefriendlyandengaging

Teamwork（mutualtrust,fullco-operation）

1.Whatisimportantwhenmanagingaproject?

●Encouragingteamwork

●Keepingtoschedule

●Selectionoftheteammembers

Firstly,encouragingteamworkisveryimportantwhenmanagingaproject.Teamworkreflectsthecombinedexperiences,knowledge,intelligenceandviewsofagroupofpeople,soitwilldefinitelyimprovethequalityandefficiencyofthework.

Secondly,keepingtoscheduleisalsoimportant.Timeisalwaysofessenceforaproject.Youshouldensurethatyouwouldberunningbeforethescheduleratherthanafterit.Otherwiseitwillleadtolatecompletion.

Ontopofthat,selectionoftheparticipantsshouldbealsotakenintoconsideration.Peoplewithawiderangeofexperiencescanenhancethechanceofthesuccessfullysortingoutproblems.

2.Whatisimportantwhenchoosingpeopletoworkinteams?

●Varietyofexperience

●Personalqualities

●Attitude

Firstly,varietyofexperienceisveryimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingoutproblemswithyouknowledgewhichisbasedonyourpastexperience

Secondly,personalqualitiesarealsoimportant.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere,whichrequiresteammemberstobepatient,modestandtohavegoodinterpersonalskills.

What’smore,attitudeshouldbealsotakenintoaccount.Astheoldsayinggoes“Attitudeiseverything”.Ithasadirectimpactonthesuccessorfailureoftheteamwork.

Recruiting&Selecting

Whatisimportantwhenselectingstaffforpromotion?

（selectingnewapplicantsforcandidates）

●Work-relatedqualities（专业素养）

●Personalqualities（人品）

●Currentperformance

●Experience

Firstly,whenaimingforpromotion,work-relatedqualitiesareimportant.Thesequalitiesincludequalifications,skillsandabilitieswhicharenecessaryforanyjob.

Secondly,personalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesecanhelptoestablishpersonalcredibilityandintegrityamongcolleagues.

Ontopofthat,currentperformanceisanotherfactortoconsider.Successfulperformancecanatleastdemonstratesomeaspectsofthestaff’sability,suchascommunicationskills,salesexperiencesandsoon.

Whatisimportantwhenaimingtoretaingoodstaff?

Whatisimportantwhenaimingtoreducestaffturnover?

Whatisimportantwhenmotivatingstaff?

●Pleasingworkenvironment

●Careeropportunity/development/structure（1\2\3）

●Flexibleworkinghours

●Financialbenefits（1\2\3）

●Training

Firstly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.

Secondly,careeropportunityisalsoimportant.Employeeswillremainwith

theiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.（Thiscanleadtosomemotivationalvaluesandenhanceemployees’fulfillment.）

Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.

Financialbenefitsarealsoimportant.Staffwantsomesortofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored（neglect/overlook）.

Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.

Whatisimportantwhenaimingtoimprovecareerprospects?

●Readingbusinessarticles

●Learningaforeignlanguage

●Training

Firstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.

Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.

Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.

ConferenceandPresentation

Whatisimportantwhenorganizingaconference?

（Presention）

●Conferencespeakers

●Venue/Location

●Topicscovered

●Facilitiesneeded

●Audience

●Practicingbeforehand

Firstly,Ithinkconferencespeakersareaveryimportantfactortoconsider.Iftheyarewell-knownpeopleknowingalotaboutaparticularfield,orcomefrombigmultinationals,theconference/presentationwillbelikelytobeinformativeandyoumaybenefitalotfromit.

（Agoodpresenterknowswhathisaudiencewantandisabletodemonstrate（speak）inaclear,accurateandhonestwaytograbtheirattentionandtoraisetheirinterest.）

Secondly,locationisalsoimportant.Iftheconferenceisheldinaplacewithbeautifulsurroundings,morepeoplewillgoandit’sgoodforyoutodosomeusefulnetworking.（Helpyoufreefromnervousness）

Ontopofthat,topicscoveredshouldbetakenintoaccount.Toensurealltheaudiencecanreallybenefitfromtheconference,whatthespeakerstalkaboutoughttobesomethingthattheparticipantsareinterestedinandrelatestotheirwork

Toensurethesuccessofthepresentation,somefacilitiesareneeded,suchasOHP,microphoneandPowerPointthatwork.Theycanhelptomakedetailsmoreclearlyexpressedandthepresentationmoreimpressivetotheaudience.

Theaudienceisalsoveryimportant.Theirparticipationandinteractioncanbehelpfultothesuccesstothepresentation.Ithastobedecidedfirstwhoisthetargetaudienceandthenaccordingtotheresult,sendouttheinvitationletterstotherightpeoplebeforethepresentation.

Whatdoyouthinkisimportantwhenplanningacareer?

●Qualifications

●Futuretrends

●Interest

Firstly,it’simportanttoconsiderqualifications,sincequalifications,tosomeextent,meansrelevanteducation,knowledgeandability,whichareessentialtothedevelopmentandsuccessofyourcareerinthefuture.Withqualifications,itwillbeeasierforyoutobeacceptedandacknowledgebyothers.

Secondly,it’salsoimportanttoconsiderfuturetrends.Followingfuturetrendswillkeepyouupwiththetimesandbringyoumorechances.Persuingacareerwithgoodfuturetrendsisundoubtedlymorepromising.

Furthermore,personalinterestshouldbealsotakenintoaccount.Interestwillbringalongactiveattitude,thusmakingiteasiertoovercomeworkstress.

Marketing

1、Advertisement

2、Packaging包装

3、Settingprices

Whatisimportantwhendealingwithcompetition?

●Pricingpolices

●Advertisingstrategies

●Quality

Whatisimportantwhenaimingtoreachnewmarkets?

●Marketresearch/Targetmarket

（thefirststepbeforethecompanygetsintothemarket.）

●Pricing

●Advertising

Firstly,marketresearchisimportantwhenaimingtoreachnewmarkets.

Bycarryingoutmarketresearch,acompanycangetsuchinformationaswhetherthere’samarketforanewproduct,andwhatarecustomers’needsandtastesfornewproduct.Thus,thenewproductwillsellwellwhenitislaunchedintothemarket.

Ontopofthat,pricingshouldbealsotakenintoaccount.Inordertocapturealargemarketshare,youmustsetapricelowerthanyourcompetitors.Ifyoufixedthepricehigherthanyourrivalswithouthigherquality,youmightsoonfindyourselfinanunfavorablesituation.

（Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowtothepublic.Thereareseveralwaystoachievethis,advertisingisthemostimportantone.）

Whatisimportantwhenadvertisinganewproduct?

●Cost

●Media

●Targetconsumers

First,costisveryimportantwhenadvertisinganewproduct.Withoutmoney,therecanbenomentioningoftrainingatall.Thecostsofadvertisementshouldbecalculatedcarefullyandreasonably..Themountofadvertisingbudgetdeterminesthescaleandperiodofadvertisement.

Secondly,mediaisalsoimportant.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproductscomparingtotheirrivals’andconvincetheconsumersthattheirproductswouldbetherightchoice.

Thirdly,targetconsumersshouldbetakenintoconsideration.Forinstance,billboardwilllikelybeanimportantelementforthetargetmarketthathasalimitednumberofpotentialcustomers,whileTVcomer

Whatisimportantwhensettingpricesfornewproducts?

●Cost

●Demand

●Competition（competitors’prices）

Thefirstthingwemusttakeintoaccountiscostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.

Secondly,demandisalsoimportant.Consumerdemandfortheproductclearlyaffectsthepricethatcanbecharged.Whendemandisstrong,wecansethighprices,whendemandisweak,wecansetlowprices.

Besides,competitionshouldbetakenintoaccount.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityofservice,youm