第一册职通商务英语综合教程全书教案.docx

第一册职通商务英语综合教程全书教案.docx

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第一册职通商务英语综合教程全书教案

综合英语

（1）课程教案

授课题目：

Unit1BusinessKaleidoscope

教学时数：

8

授课类型：

理论课

教学目的、要求：

课程总目标：

培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。

单元教学目标：

1.Tounderstandthemeaningofimportantgrammaticalconceptions（morpheme,partofspeech,fixedcollocation,clause）

2.Tomastervitalgrammaticalrules

3.TomasterthefundamentalsyntacticpatternsoftheEnglishlanguage

4.Tograspthemethodofidentifyingsentenceelements

教学重点：

1.Grammaticalrules

2.Fundamentalsyntacticpatterns

3.Identifyingsentenceelements教学难点：

教学方法和手段：

采用课堂快速阅读和课后自主精读相结合的方式。

在协调发展学生的英语听说读写能的基础上，突出学生阅读能力。

教学方法设计：

采用“自主精读”、“课堂快读”、“协作学习”等多种学习方式交互的学习方法。

教学分组：

在自愿的基础上，将学生分组进行课堂讨论。

教学条件：

Computerassistedlearning；Placeoftheclass：

Languagelaboratory

补充资料：

BusinessLettersinEnglish

Businesslettersareformalpapercommunicationsbetween,toorfrombusinessesandusuallysentthroughthePostOfficeorsometimesbycourier.Businesslettersaresometimescalled"snail-mail"（incontrasttoemailwhichisfaster）.Thislessonconcentratesonbusinesslettersbutalsolooksatotherbusinesscorrespondence.Itincludes:

∙letter

∙memo

∙fax

∙email

WhowritesBusinessLetters?

Mostpeoplewhohaveanoccupationhavetowritebusinessletters.Somewritemanyletterseachdayandothersonlywriteafewlettersoverthecourseofacareer.Businesspeoplealsoreadlettersonadailybasis.Lettersarewrittenfromaperson/group,knownasthesendertoaperson/group,knowninbusinessastherecipient.Herearesomeexamplesofsendersandrecipients:

∙business&business

∙business&consumer

∙jobapplicant&company

∙citizen&governmentofficial

∙employer&employee

∙staffmember&staffmember

WhywriteBusinessLetters?

Therearemanyreasonswhyyoumayneedtowritebusinesslettersorothercorrespondence:

∙topersuade

∙toinform

∙torequest

∙toexpressthanks

∙toremind

∙torecommend

∙toapologize

∙tocongratulate

∙torejectaproposaloroffer

∙tointroduceapersonorpolicy

∙toinviteorwelcome

∙tofollowup

∙toformalizedecisions

综合英语

（1）课程教案

教学内容及过程

旁批

教学内容及过程：

TeachingProcedures：

1st-4thperiod

*Lead-in:

p.1Businessactivityinvolvesproducingandsellinggoodsandservices.Accordingtowhattheyproduce,businessescanbeclassifiedintogoods-producing,service-providingoracombinationofboth.Nowworksinpairs.Discusswhattypeofbusinessyouthinkthefollowingcompaniesareengagedin.

*Before-reading:

p.3Beforeyouread,workinpairsanddiscussthefollowingquestions.

1.Whatisyourunderstandingofbusiness?

2.Whatroledoyouthinkbusinessplaysinourlives?

*While-reading:

Difficultsentence:

1.Infact,inmodernsocietyweareheavilydependentuponorganizedbusinessactivity.

在现代社会，我们十分依赖有组织的商业活动。

2.Weareengagedinbusinessactivitieseverytimeweexchangeourlaborforwagesandeverytimeweuseourwagestobuygoodsandservices.

每当我们用劳动换取工资，并用工资来购买商品和服务时，我们就是在从事商业活动。

3.…wemakedecisionsthathelpdeterminethekindsofgoodsandserviceswhichbusinesswillprovide…

我们所做的（购物）决定能促成企业决定提供何种产品和服务。

4.Althoughthesubjectofbusinessmaysoundcomplicated,itisreallyaneverydaypartofourlives.

虽然商务这个主体可能听起来复杂，但是它确实是我们日常生活的一部分。

5.Mostofushaveanideaofwhatabusinessis:

inreality,however,theissueisbynomeansclear.

我们中的大多数都对商务有自己的见解，但是它确实是我们日常生活的一部分。

6.Itisusedtodescribebothaneconomicprocessandanenterpriseengagedineconomicactivity.

这个词既用来描述经济过程，也用来描述从事经济活动的企业。

7.Ineconomicterms,“business”appliestotheprocessofcreatingandexchangingeconomicvalues…

在经济学中，“商务”这个属于可用于经济价值的创造和交换过程…

8.…aretailbusinessmightbuyproductsfromawholesalerwhichinturnacquiresthemformamanufacturer…

零售商可以从批发商那里购买产品，而批发商又从生产商那里采购产品。

*After-reading:

Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinnextclass.

DoEx’saboutLanguageFocus.

5thperiod

*BusinessWriting:

TelephoneMessage

1.Askstudentstoreadthesampleletteranddiscussthecontentsofabusinessletter.

2.Provideinformationonhowtowriteabusinessletter.

TheTipsforAnEnglishLetter

a.Maketheletterclearandsimple.

b.Keepitshortandtothepoint.

c.Focusontherecipient’sneeds.

d.Usesimpleandappropriatelanguage.

e.Re-readandreviseit.

f.Checkspellingandgrammar.

3.Havestudentswritealetterwiththeusefulinformationgivenbytheteachertostrengthentheirskills.

6th-7thperiod

*ListeningandSpeaking:

BusinessTelephoning

1.AskstudentstolistentothedialogandfinishExercise3.

2.HavestudentstostudythesampledialoganddoExercise3aboutexpressingopinions.

PlansfortheWeekend

Reason（s）

Goingforapicnic

Havinganeveningparty

Laura

For

Against

ThesamewithMicheal

Micheal

For

Against

Manystudentsthinktheyhavehadtoomanyparties

Emily

Against

For

Itcostsalotofmoneyanditisnotsafe.

Eric

Against

Unknown

ThesamewithEmily

8thperiod

*Freetalking

Discussiontopics:

Whatdoyouwanttoobtaininyourcampuslife?

作业布置：

.1.DoGrammaronp.8andTranslationonp.9partsasHW.

2.Trytoretellthemainideaofthetext.

3.Reviewtheexpressionsabouthowtoshowone’sopinions.

4.Remembertheessentialsofwritingabusinessletter.

课后小结：

授课题目：

Unit2BusinessEnterprise

教学时数：

8

授课类型：

理论课

教学目的、要求：

课程总目标：

培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。

单元教学目标：

1.Gainabasicknowledgeaboutbusinessenterprises

2.Beabletowriteacompanyprofile

3.Usethepastsimpletense

4.Beabletogiveanoralpresentationofacompany

教学重点：

Reading:

WhatKindofBusinessEnterpriseisBestforyou?

LanguageFocus:

CompanyStructure

BusinessWriting:

ACompanyProfile

ListeningandSpeaking:

IntroducingtoaCompany

教学难点：

Difficultsentencesinreading

Formsofbusinessenterprises

Managementstructureofbusinessenterprises

Presentingacompany

教学方法和手段：

采用课堂快速阅读和课后自主精读相结合的方式。

在协调发展学生的英语听说读写能力的基础上，突出学生阅读能力。

教学方法设计：

采用“自主精读”、“课堂快读”、“协作学习”等多种学习方式交互的学习方法。

教学条件：

Computerassistedlearning；Placeoftheclass：

Languagelaboratory

教学分组：

在自愿的基础上，将学生分组进行课堂讨论。

补充资料：

AccountsDept.

n.departmentresponsibleforadministeringacompany'sfinancialaffairs

A.G.M.UK

abbr.AnnualGeneralMeetingofacompany'sshareholders

boardofdirectors

n.groupofpeoplechosentoestablishpolicyforandcontrolacompany

executiveofficerUS

n.personmanagingtheaffairsofacorporation-chiefexecutiveofficern.

managingdirectorUK

n.seniordirectorafterthechairmanresponsibleforday-to-daydirection

MarketingDept.

n.departmentthatputsgoodsonmarket,inc.packaging,advertisingetc

organisationchart

n.atableorplanshowingacompany'sstructuregraphically

PersonnelDept.

n.departmentresponsibleforrecruitmentandwelfareofstafforemployees

presidentUS

n.thehighestexecutiveofficerofacompany;headofacompany

ProductionDept.

n.departmentresponsibleforphysicalcreationofproduct

PurchasingDept.

n.departmentresponsibleforfindingandbuyingeverythingforacompany

R&DDepartment

n.departmentresponsibleforResearchandDevelopmentof（new）products

SalesDepartment

n.departmentresponsibleforfindingcustomersandmakingsales

shareholder

n.personwhoholdsorownssharesinorapartofacompanyorcorporation

综合英语

（1）课程教案

教学内容及过程

旁批

教学内容及过程：

TeachingProcedures：

1st-4thperiod

*Lead-in:

P.70Workinpairs.Talkaboutthebusinesscelebritiesshowninthepicturesgivenonpage.16.Thenaskthemtomatchthetypeofbusinessorganizationstoeachparagraph.

*Before-reading:

p.73Beforeyouread,workinpairsanddiscussthefollowingquestions.

1.Wouldyouliketogointobusinessaloneorwithapartner?

2.WhatarethejobsofaECOinabusinessenterprise?

*While-reading:

Difficultsentence:

1.Yourbetterunderstandingofhoweachstructureworksopensthedoorfortherightdecision.

更好地了解各部分是如何运作的有助于做出正确的决定。

2.Nowadayslotsofpeoplearesettinguptheirownbusinessesbycreatingsmallweb-basedcompaniesworkingfromhome.

现在学多人在家里工作，通过网上开店开展自己的业务。

3.Acorporationisownedbymultipleshareholdersandissupervisedbyaboardofdirectorswhichhiresthebusiness’smanagerialstaff.

公司的所有权由多个鼓动持有。

董事会受公司股东的委托管理经营公司。

公司管理人员由董事会聘任。

4.Inadditiontoprivately-ownedcorporatemodels,therearestate-ownedcorporatemodels.

除了私营企业模式，还有国有企业模式。

5.Eachpartnermayreceivevaryingsharesoftheprofitsdependingontheirinvestmentorcontribution…

每个合伙人都可以得到不同的利润分成，这取决于他们的投资多少或做出的贡献大小。

6.Non-executivedirectorsprovideregularadvicetothecompanybutarenotdirectlyinvolvedintheday-to-daysupervisionofthecompany.

非执行董事定期为公司提供建议，但并不直接参与公司的日常监理。

7.Middlemanagers（alsocalledLinemanager）areinchargeofrunningsectionsordepartmentswithinacompany.

中层管理人员负责公司内部各部分或各部门的经营。

8.Theyareaccountabletoseniormanagementfortheirparticularareaofresponsibilityasillustratedintheorganizationchart.

他们就某一特点的责任范围向高层管理人员负责。

责任范围如组织结构图所示。

9.Areasonablemanagementstructurewillpromotethedevelopmentofthecompany.

合理的管理机构将促进公司的发展。

10.AdirectorisaseniormanagerwhoisundertheauthorityoftheChairpersonorPresident.

董事属于高级经理，由主席或者董事长授权。

*After-reading:

Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinnextclass.

DoEx’saboutLanguageFocus.

5thperiod

*BusinessWriting:

TelephoneMessage

1.Askstudentstoreadthecompanyprofile.

2.Provideinformationonhowtowriteacompanyprofile.

Tipsonwritingacompanyprofile:

Eighttipsforintroducingacompany:

Tip1:

Identifythenameofyourcompanyororganization.

Tip2:

Tellabout