论如何提高网络广告的传播效果How to improve the effect of network advertisement.docx

论如何提高网络广告的传播效果How to improve the effect of network advertisement.docx

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论如何提高网络广告的传播效果Howtoimprovetheeffectofnetworkadvertisement

论如何提高网络广告的传播效果（Howtoimprovetheeffectofnetworkadvertisement）

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Howtoimprovetheeffectofnetworkadvertisement

200840403108

Advertisement

Zhangyingxian

Abstract:

Inrecentyears,theInternethasmaintainedahighspeedofdevelopment,andtheInternetadvertisingrelyingontheInternethasalsodevelopedrapidly.network

Thevastnetworkofinformation,howtomakethedisseminationofadvertisinginformationtoachievethedesiredresultsisessential.Givefullplaytonetworkadvertisementinformation,

Informationdisseminationinatimelymannerandinteractivestrong,richmeansofexpression,largeinformationcapacity,networkcommunicationchannelsandotherdiversedissemination

Advantageenablesadvertisingtocommunicateeffectivelytotargetconsumers,andconnectse-commerceplatformstoenhanceaccessfromadvertisinginformationtopurchase

Conversionrate.

Keyword：

onlineadvertising

interactivequality

Forentertainment

Viralmarketing

Networkcommunicationchannel

communicationeffect

Text:

Onlineadvertising,thatis,thenetworkasthemediatoconveyadvertisinginformationtotheaudience.Therearevariousformsofonlineadvertisement,suchasbanneradvertisementandinserting

Pageads,buttonads,sponsoredads,emailads,gameplacements,

Flash

Advertising,searchenginebidding

Theranking,richmediaadvertising,advertising,promotionandcompetitionofenterprisewebsiteadvertising,advertisingwallpaperandsoon.Normally,thenetiscalled

Internetadvertisinggenerallyreferstobanneradvertising,whichisacontinuationoftraditionalmediaadvertisingforms

Theexhibitionisrelativelyperfect,butitdoesnotgivefullplaytotheadvantagesofthenetwork.TheemergenceoftheInternethasledtoaqualitativeleapincommunication

Well,onlineadvertisingshouldmakeaqualitativeleapinadvertisingandentertheeraof"bigadvertisement".

Theeraof"bigadvertisement"breaksthroughtheone-wayandfeedbackoftraditionalmediaadvertising,andemphasizestheinteractionchannelwithconsumers

Throughgivingfullplaytothecreativepoweroftheaudience,thenetworkintegratesvariouschannelsofinformationdisseminationandcarriesouttwo-waydisseminationofadvertisements.Bigadvertisement"

Timeintegration,advertisinginformationdissemination,activityplanning,consumerpurchasingchannelsandsoon,makeitawayfrominformationtransmissiontoproductionpurchase

Thechainofbehaviorbreaksthelimitationoftimeanddistancebetweentraditionalmediaandadvertisinginformation.Followingwillbefromthenetwork

Thenetworkadvertisementandthenetworkinformationtransmissionchannelintegrationtwoaspects,enhancesthenetworkadvertisementthedisseminationeffect.

I.advertisementmakingontheInternet

Thecreationofonlineadvertisingitselfisbasedontraditionalmediaadvertising,andfollowstheoriginality,relevanceandownerofadvertisingcreation

Title,communication,accuracy,etc.Onthisbasis,toplaytheadvantagesofonlineadvertising,theuseofrichandvariedmeansofexpression

Enrichthecapacityofadvertisinginformation,maketheadvertisingexpressionmoreattractive,andtimelyconveytothetargetaudience.Becauseoftheadvantagesofthenetwork,

Onlineadvertisinghasmanydifferentwaysofexpression,andthereisnotimeandplaterestrictions,evenasmallbanneradClick

Goinallcontaininfiniteinformation,thisgavenetworkadvertisementamorewidespace.Thisistheadvantageofonlineadvertising,

Itisalsoadisadvantage.Iftheadvertisementisnotattractive,thentheadvertisementwillbeburiedinthevastnetworkofinformation.ThatInternetad

Whatprinciplesshouldbefollowed?

One

interactivequality

Afterthenetworkadvertisementreleases,mustcausetheaudiencetoparticipateinthedesire,buttheinteractionkeyisintheadvertisementactivityatleastonedeed

Supportingtheinterestsofconsumers.Iftheadvertisementattractstheaudienceandpaysattentiontotheaudience'sattention,itwantstobeaccepted

Audienceinteractionmustseizetheheartsoftheaudience.Therealizationofonlineadvertisementinteractionshouldbebasedontheaudience'spointofview,andgraduallyincreasethebanners

Adsaudiencebrowsingspace,peopletriedtoinsertadvertisingandtraditionalmedia,theaudiencepassivelyaccepted

Report,thisisnotthedirectionofthedevelopmentofonlineadvertisinghealth.Theadvantageofnetworkadvertisementistheselectivityandinitiativeoftheaudience

Mustarouseconsumerinterestandcuriosity,taketheinitiativetoclickandparticipateinthem.

Usecuriosityandrewardactivitiestoattractconsumerstoparticipateactively:

suchasCocaColaCo'srescueplan

SHE

Getsomeaction，

Thewaythegameisplayediscommunicatedinthefirstadvertisement

SHE

IsWarcraftstolen,immediatelyleadstosalvation

SHE

Advertising

Theme,andvigorouslypromoteattheendoftheadvertisingfilm

Icoke

Website.Advertisinggivestheaudienceafreshandexcitingtopic."

save

SHE

Andprovideaplatformfortheaudiencetoparticipatein,sothattheaudiencetoparticipateintheadvertising,sothattheaudienceactivelysave

SHE

Seekout

Photography,ashortperiodoftime

Icoke

Gatheredalargenumberofpeople,thenanothersmallfilmgraduallyunravelthemystery,use

Curiosityconstantlyattractstheattentionoftheconsumer.Themainpurposeofthisadistodoshort-termactivities,andtwoto

PromoteawebsitethatspecializesinadvertisingmarketingonCoca-Colanetworks

Icoke

.Thesetwopurposesaregivenfullplaytotheaudience

Subjectiveinitiativehasreachedthesametime

Icoke

Continuetoattractconsumersthroughtheintroductionofvariousactivities,andtheninteract.Asdelicious

========================================pagesecond========================================

Whatcokeisdoingnowis"drinkCoca-Cola,enjoyTencentonlinelife",bybuying"drinkdelicious"

Happy,enjoyTencentonlinelife,promotionalequipment,enterthebottlecap

Thirteen

position

Icoke

Characteracquisition

QQ

Relatedawards,suchas

QQ

Showsuit,yellowdiamond,reddiamond,

Q

Coin

Usesocialfocustoattractconsumerstoparticipateactively:

08

In2008,CocaColaColaunchedthetorchonlinetransmissioncampaign,

ThespecificcontentoftheeventisthattheInternetuserswonthetitleof"torchambassador"aftertheygotthetorchonlinetransmissionqualification

QQ

Theavataralsogetsanunliticon,ifitisavailable

Ten

Theiconwillbelitwhenyouinvitefriendstojoinyouin10minutes.

Andsoon,inthewayofviralmarketingspreadshort

Forty

Withindays,therewillbe

Fourthousand

Tenthousandpeopleparticipatedinit.Thisevent

Usethefocusofattentiontoattracttheaudiencetoparticipateactivelyandvoluntarily.

Intheeraofentertainmentnewssocializationandsocialnewsentertainment,peopleadvocatefreedomandhopetoparticipatemoreineachother

Dynamic.IfwecanmobilizetheinitiativeandenthusiasmofInternetusers,itwilldevotemoremanpowerandmaterialresourcesthanwehave

Muchmoreeffective.

Two

Forentertainment

TwocharacteristicsofcommunicationintheInternetAge:

entertainmentandfreedom.WiththeflagshipentertainmentHunantelevisionstationsuddenlyrises,entertainmentbecomes

Oneofthenecessaryconditionsfortoday'smediaisthatpeopleareenteringthe"ageofentertainmenteconomy".Thenetworkisanintegration

Avarietyofentertainmentresourcesplatformhasbecomeanindispensablepartofleisurerelaxation.Thenetworkactsasanofficeworkeratwork

Roleplaysanentertainmentroleinamateurlife.Internetadvertisingcanbefunforpeopleintheirstressfullives,

Sothattheaudienceatahappyhourtorememberthebrandname,thatwillachievegoodcommunicationeffect.

Thegame,thegamehasthepursuitofhappinessinnature,peoplehaveaninstinctivedesireforthegame.Advertisinggames,both

Entertainingtheaudience,butalsoinadvertentlypasstheiradvertisinginformation.Forexample,CocaColaComakesadsforFantasoda

Four

Asmallgame,iceworld,happysurfing,thermalelasticball,icesledge,Fantaorangesodathroughthegame

Features,bothinterestingandincommunicationtoachievetheirgoals.Anotherkindofonlinegameadvertisingisnottailor-madeforbrands,

Butitcanalsoplayaverygoodeffect,suchasonlinegames,implantableadvertising.Embeddingbrandadsintothegamealsomakesthegamemoreexciting

Authenticity,thiswayhasalsobeenrecognizedbytheaudience.

Tocreateapopularnetwork,themediaitselfisamediathatleadsfashion,

Internetadvertisementcreatesakindofsociety

Willbepopular,willcausealotofpeoplefollowthetrendoftheeffect,themagicofviralmarketingwillplayagain.Iftheobject,thatis,wheretheguest

Astyleofadvertisingorcopywriting.Copyoriginal:

lovenetwork,lovefreedom,lovenight,lovefoodstallsatnight,lovethecar,

Love

Twenty-nine

block

T

-

SHIRT

Iamnotastandardbearer,whoisnotendorsement,IamHanHan,Irepresentmyself,me

Likeyou,whereamI?

.Loveacting,notacting;lovetostruggle,lovetoenjoy

;

Lovebeautifulclothes,morediscountlabels,

No,it'snotQianXiaoyang.It'snotabigstar.I'mWangLuodan.I'mnothingspecial,I'mspecial.Meandothersdonot

Thesame,I'mthesameasyou,whereamI?

.Copywritingusesalmostcontradictorylanguage,teasingmainstreamculture,highlightingbrandpersonality

Animitationandspoofoftheaudie