论如何提高网络广告的传播效果How to improve the effect of network advertisement.docx
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论如何提高网络广告的传播效果Howtoimprovetheeffectofnetworkadvertisement
论如何提高网络广告的传播效果(Howtoimprovetheeffectofnetworkadvertisement)
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Howtoimprovetheeffectofnetworkadvertisement
200840403108
Advertisement
Zhangyingxian
Abstract:
Inrecentyears,theInternethasmaintainedahighspeedofdevelopment,andtheInternetadvertisingrelyingontheInternethasalsodevelopedrapidly.network
Thevastnetworkofinformation,howtomakethedisseminationofadvertisinginformationtoachievethedesiredresultsisessential.Givefullplaytonetworkadvertisementinformation,
Informationdisseminationinatimelymannerandinteractivestrong,richmeansofexpression,largeinformationcapacity,networkcommunicationchannelsandotherdiversedissemination
Advantageenablesadvertisingtocommunicateeffectivelytotargetconsumers,andconnectse-commerceplatformstoenhanceaccessfromadvertisinginformationtopurchase
Conversionrate.
Keyword:
onlineadvertising
interactivequality
Forentertainment
Viralmarketing
Networkcommunicationchannel
communicationeffect
Text:
Onlineadvertising,thatis,thenetworkasthemediatoconveyadvertisinginformationtotheaudience.Therearevariousformsofonlineadvertisement,suchasbanneradvertisementandinserting
Pageads,buttonads,sponsoredads,emailads,gameplacements,
Flash
Advertising,searchenginebidding
Theranking,richmediaadvertising,advertising,promotionandcompetitionofenterprisewebsiteadvertising,advertisingwallpaperandsoon.Normally,thenetiscalled
Internetadvertisinggenerallyreferstobanneradvertising,whichisacontinuationoftraditionalmediaadvertisingforms
Theexhibitionisrelativelyperfect,butitdoesnotgivefullplaytotheadvantagesofthenetwork.TheemergenceoftheInternethasledtoaqualitativeleapincommunication
Well,onlineadvertisingshouldmakeaqualitativeleapinadvertisingandentertheeraof"bigadvertisement".
Theeraof"bigadvertisement"breaksthroughtheone-wayandfeedbackoftraditionalmediaadvertising,andemphasizestheinteractionchannelwithconsumers
Throughgivingfullplaytothecreativepoweroftheaudience,thenetworkintegratesvariouschannelsofinformationdisseminationandcarriesouttwo-waydisseminationofadvertisements.Bigadvertisement"
Timeintegration,advertisinginformationdissemination,activityplanning,consumerpurchasingchannelsandsoon,makeitawayfrominformationtransmissiontoproductionpurchase
Thechainofbehaviorbreaksthelimitationoftimeanddistancebetweentraditionalmediaandadvertisinginformation.Followingwillbefromthenetwork
Thenetworkadvertisementandthenetworkinformationtransmissionchannelintegrationtwoaspects,enhancesthenetworkadvertisementthedisseminationeffect.
I.advertisementmakingontheInternet
Thecreationofonlineadvertisingitselfisbasedontraditionalmediaadvertising,andfollowstheoriginality,relevanceandownerofadvertisingcreation
Title,communication,accuracy,etc.Onthisbasis,toplaytheadvantagesofonlineadvertising,theuseofrichandvariedmeansofexpression
Enrichthecapacityofadvertisinginformation,maketheadvertisingexpressionmoreattractive,andtimelyconveytothetargetaudience.Becauseoftheadvantagesofthenetwork,
Onlineadvertisinghasmanydifferentwaysofexpression,andthereisnotimeandplaterestrictions,evenasmallbanneradClick
Goinallcontaininfiniteinformation,thisgavenetworkadvertisementamorewidespace.Thisistheadvantageofonlineadvertising,
Itisalsoadisadvantage.Iftheadvertisementisnotattractive,thentheadvertisementwillbeburiedinthevastnetworkofinformation.ThatInternetad
Whatprinciplesshouldbefollowed?
One
interactivequality
Afterthenetworkadvertisementreleases,mustcausetheaudiencetoparticipateinthedesire,buttheinteractionkeyisintheadvertisementactivityatleastonedeed
Supportingtheinterestsofconsumers.Iftheadvertisementattractstheaudienceandpaysattentiontotheaudience'sattention,itwantstobeaccepted
Audienceinteractionmustseizetheheartsoftheaudience.Therealizationofonlineadvertisementinteractionshouldbebasedontheaudience'spointofview,andgraduallyincreasethebanners
Adsaudiencebrowsingspace,peopletriedtoinsertadvertisingandtraditionalmedia,theaudiencepassivelyaccepted
Report,thisisnotthedirectionofthedevelopmentofonlineadvertisinghealth.Theadvantageofnetworkadvertisementistheselectivityandinitiativeoftheaudience
Mustarouseconsumerinterestandcuriosity,taketheinitiativetoclickandparticipateinthem.
Usecuriosityandrewardactivitiestoattractconsumerstoparticipateactively:
suchasCocaColaCo'srescueplan
SHE
Getsomeaction,
Thewaythegameisplayediscommunicatedinthefirstadvertisement
SHE
IsWarcraftstolen,immediatelyleadstosalvation
SHE
Advertising
Theme,andvigorouslypromoteattheendoftheadvertisingfilm
Icoke
Website.Advertisinggivestheaudienceafreshandexcitingtopic."
save
SHE
Andprovideaplatformfortheaudiencetoparticipatein,sothattheaudiencetoparticipateintheadvertising,sothattheaudienceactivelysave
SHE
Seekout
Photography,ashortperiodoftime
Icoke
Gatheredalargenumberofpeople,thenanothersmallfilmgraduallyunravelthemystery,use
Curiosityconstantlyattractstheattentionoftheconsumer.Themainpurposeofthisadistodoshort-termactivities,andtwoto
PromoteawebsitethatspecializesinadvertisingmarketingonCoca-Colanetworks
Icoke
.Thesetwopurposesaregivenfullplaytotheaudience
Subjectiveinitiativehasreachedthesametime
Icoke
Continuetoattractconsumersthroughtheintroductionofvariousactivities,andtheninteract.Asdelicious
========================================pagesecond========================================
Whatcokeisdoingnowis"drinkCoca-Cola,enjoyTencentonlinelife",bybuying"drinkdelicious"
Happy,enjoyTencentonlinelife,promotionalequipment,enterthebottlecap
Thirteen
position
Icoke
Characteracquisition
QQ
Relatedawards,suchas
QQ
Showsuit,yellowdiamond,reddiamond,
Q
Coin
Usesocialfocustoattractconsumerstoparticipateactively:
08
In2008,CocaColaColaunchedthetorchonlinetransmissioncampaign,
ThespecificcontentoftheeventisthattheInternetuserswonthetitleof"torchambassador"aftertheygotthetorchonlinetransmissionqualification
QQ
Theavataralsogetsanunliticon,ifitisavailable
Ten
Theiconwillbelitwhenyouinvitefriendstojoinyouin10minutes.
Andsoon,inthewayofviralmarketingspreadshort
Forty
Withindays,therewillbe
Fourthousand
Tenthousandpeopleparticipatedinit.Thisevent
Usethefocusofattentiontoattracttheaudiencetoparticipateactivelyandvoluntarily.
Intheeraofentertainmentnewssocializationandsocialnewsentertainment,peopleadvocatefreedomandhopetoparticipatemoreineachother
Dynamic.IfwecanmobilizetheinitiativeandenthusiasmofInternetusers,itwilldevotemoremanpowerandmaterialresourcesthanwehave
Muchmoreeffective.
Two
Forentertainment
TwocharacteristicsofcommunicationintheInternetAge:
entertainmentandfreedom.WiththeflagshipentertainmentHunantelevisionstationsuddenlyrises,entertainmentbecomes
Oneofthenecessaryconditionsfortoday'smediaisthatpeopleareenteringthe"ageofentertainmenteconomy".Thenetworkisanintegration
Avarietyofentertainmentresourcesplatformhasbecomeanindispensablepartofleisurerelaxation.Thenetworkactsasanofficeworkeratwork
Roleplaysanentertainmentroleinamateurlife.Internetadvertisingcanbefunforpeopleintheirstressfullives,
Sothattheaudienceatahappyhourtorememberthebrandname,thatwillachievegoodcommunicationeffect.
Thegame,thegamehasthepursuitofhappinessinnature,peoplehaveaninstinctivedesireforthegame.Advertisinggames,both
Entertainingtheaudience,butalsoinadvertentlypasstheiradvertisinginformation.Forexample,CocaColaComakesadsforFantasoda
Four
Asmallgame,iceworld,happysurfing,thermalelasticball,icesledge,Fantaorangesodathroughthegame
Features,bothinterestingandincommunicationtoachievetheirgoals.Anotherkindofonlinegameadvertisingisnottailor-madeforbrands,
Butitcanalsoplayaverygoodeffect,suchasonlinegames,implantableadvertising.Embeddingbrandadsintothegamealsomakesthegamemoreexciting
Authenticity,thiswayhasalsobeenrecognizedbytheaudience.
Tocreateapopularnetwork,themediaitselfisamediathatleadsfashion,
Internetadvertisementcreatesakindofsociety
Willbepopular,willcausealotofpeoplefollowthetrendoftheeffect,themagicofviralmarketingwillplayagain.Iftheobject,thatis,wheretheguest
Astyleofadvertisingorcopywriting.Copyoriginal:
lovenetwork,lovefreedom,lovenight,lovefoodstallsatnight,lovethecar,
Love
Twenty-nine
block
T
-
SHIRT
Iamnotastandardbearer,whoisnotendorsement,IamHanHan,Irepresentmyself,me
Likeyou,whereamI?
.Loveacting,notacting;lovetostruggle,lovetoenjoy
;
Lovebeautifulclothes,morediscountlabels,
No,it'snotQianXiaoyang.It'snotabigstar.I'mWangLuodan.I'mnothingspecial,I'mspecial.Meandothersdonot
Thesame,I'mthesameasyou,whereamI?
.Copywritingusesalmostcontradictorylanguage,teasingmainstreamculture,highlightingbrandpersonality
Animitationandspoofoftheaudie