历年四级考试真题打印版已排好版.docx
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历年四级考试真题打印版已排好版
20XX年6月四级考试试题PartⅠWriting30minutes
DirectionsForthispartyouareallowed30minutestowriteALetterofApologyaccordingtotheoutlinegivenbelowYoushouldwriteatleast120wordsfollowingtheoutlinegivenbelowinChinese
1娱乐活动多种多样
2娱乐活动可能使人们受益也可能有危害性
3作为大学生我的看法PartIIReadingComprehensionSkimmingandScanning15minutes
MediaSelectionforAdvertisements
AfterdeterminingthetargetaudienceforaproductorserviceadvertisingagenciesmustselecttheappropriatemediafortheadvertisementWediscussherethemajortypesofmediausedinadvertisingWefocusourattentiononseventypesofadvertisingtelevisionnewspapersratiomagazinesout-of-homeinternetanddirectmail
Television
TelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisersWhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaireYoucanunderstandthepoweroftelevisiontocommunicatewithalargeaudienceWhenadvertiserscreateabrandforexampletheywanttoimpressconsumerswiththebrandanditsimageTelevisionprovidesanidealvehicleforthistypeofcommunicationButtelevisionisanexpensivemediumandnotalladvertiserscanaffordtouseit
TelevisionsinfluenceonadvertisingisfourfoldFirstnarrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudienceTheGolfChannelforinstanceiswatchedbypeoplewhoplaygolfHomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojectsthusaudiencesaresmallerandmorehomogeneousthantheyhavebeeninthepastSecondthereisanincreaseinthenumberoftelevisionchannelsavailabletoviewersandthusadvertisersThishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposedThirddigitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatchFourthcontroloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers
Newspapers
AftertelevisionthemediumattractingthenextlargestannualadrevenueisnewspapersTheNewYorkTimeswhichreachesanationalaudienceaccountsfor1billioninadrevenueannuallyithasincreaseditsnationalcirculationby40andisnowavailableforhomedeliveryin168citiesLocallynewspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealongermoredetailedmessagetotheiraudiencethantheycanthroughtelevisiongivennewproductiontechniquesadvertisementscanbeprintedinnewspapersinabout48hoursmeaningnewspapersarealsoaquickwayofgettingthemessageoutNewspapersareoftenthemostimportantformofnewsforalocalcommunityandtheydevelopahighdegreeofloyaltyfromlocalreaders
Radio
AdvertisingonradiocontinuestogrowRadioisoftenusedinconjunctionwithoutdoorbillboardsandtheinternettoreachevenmorecustomersthantelevisionAdvertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevisionWhichmeansadvertiserscanaffordtorepeattheiradsoftenInternetcompaniesarealsoturningtoradioadvertisingRadioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesofthedayConsumerslistentoradioontheirwaytoschoolorworkatworkonthewayhomeandintheeveninghours
Twomajorchanges-satelliteandInternetradio-willforceradioadvertiserstoadapttheirmethodsBothoftheseradioformsallowlistenerstoruneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepastAsaresultradiowillincreasinglyattracttargetaudienceswholivemanymilesapart
Magazines
Newsweeklieswomenstitlesandbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarketMagazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliverAbroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembersbutmagazineaudiencesaremorehomogeneousIfyoureadSportsIllustratedforexampleyouhavemuchincommonwiththemagazinesotherreadersAdvertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers
Advertisersusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomainchangesFirsttheInternetwillbringlargeraudiencestolocalnewspaperTheseaudienceswillbemorediverseandgeographicallydispersed分散thaninthepastSecondadvertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiencesAlthoughsomemagazineswillmaintainnationalaudiencesalargenumberofmagazineswillentertainnarroweraudiences
Out-of-homeadvertising
Out-of-homeadvertisingalsocalledplace-basedadvertisinghasbecomeanincreasinglyeffectivewayofreachingconsumerswhoaremoreactivethaneverbeforeManyconsumerstodaydonotsitathomeandwatchtelevisionUsingbillboardsnewsstandsandbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumersMoreconsumerstravellongerdistancestoandfromworkwhichalsomakesout-of-homeadvertisingeffectiveTechnologyhaschangedthenatureofthebillboardbusinessmakingitamoreeffectivemediumthaninthepastUsingdigitalprintingbillboardcompaniescanprintabillboardin2hourscomparedwith6dayspreviouslyThisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausetheycanchangetheirmessagesmorequickly
Internet
AsconsumersbecomemorecomfortablewithonlineshoppingadvertiserswillseektoreachthismarketAsconsumersgetmoreoftheirnewsandinformationfromtheInternettheabilityoftelevisionandradiotogetthewordouttoconsumerswilldecreaseThechallengetoInternetadvertisersistocreateadsthataudiencemembersremember
InternetadvertisingwillplayamoreprominentroleinorganizationsadvertisinginthenearfutureInternetaudiencestendtobequitehomogeneousbutsmallAdvertiserstillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell
Directmail
AfinaladvertisingmediumisdirectmailwhichusesmailingstoconsumerstocommunicateaclientsmessageDirectmailincludesnewsletterspostcardsandspecialpromotionsDirectmail
IsaneffectivewaytobuildrelationshipwithconsumersFormanybusinessesdirectmailisthemosteffectiveformofadvertising
1Televisionisattractiveadvertisingmediuminthat________
Aithaslargeaudiences
Bitappealstohousewives
Cithelpsbuildupacompanysreputation
Ditisaffordabletomostadvertisers
2WiththeincreaseinthenumberofTVchannels________
AthecostofTVadvertisinghasdecreased
BthenumberofTVviewershasincreased
Cadvertisersinterestinothermediahasdecreased
DthenumberofTVadspeoplecanhasincreased
3Comparedwithtelevisionnewspaperasanadvertisingmedium________
Aearnalargerannualadrevenue
Bconveymoredetailedmessages
Cusemoreproductiontechniques
Dgetmessagesoutmoreeffectively
4Advertisingonradiocontinuestogrowbecause________
Amorelocalradiostationshavebeensetup
Bmoderntechnologymakeitmoreentertaining
Citprovideseasyaccesstoconsumers
DithasbeenrevolutionizedbyInternetradio
5Magazinesareseenbyadvertisersasanefficientwayto________
Areachtargetaudiences
Bappealtoeducatedpeople
Cattractdiverseaudiences
Dconveyallkindsofmessages
6Out-of-homeadvertisinghasbecomemoreeffectivebecause________
Abillboardcanbereplacedwithintwohours
Bconsumerstravelmorenowthaneverbefore
Csuchadshavebeenmademuchmoreattractive
Dthepaceofurbanlifeismuchfasternowadays
7ThechallengetoInternetadvertisersistocreateadsthatare________
Aquicktoupdate
Bpleasanttolookat
Ceasytoremember
Dconvenienttoaccess
8Internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_________________
9Directmailisaneffectivefromofadvertisingforbusinessestodevelop_____________________
10Thispassagediscusseshowadvertisersselect________foradvertisements
Questions47to56arebasedonthefollowingpassage
SomeyearsagoIwasofferedawritingassignmentthatwouldrequirethreemonthoftravelthoughEuropeshadbeenaboardacoupleoftimesbutIcouldhardly_____toknowmywayaroundthecontinentMoreovermyknowledgeofforeignlanguageswas______toalittlecollegeFrench
IhesitatedHowwouldIunabletospeakthelanguage______unfamiliarwithlocalgeographyortransportationsystemssetup_______anddoresearchItseemedimpossibleandwithconsiderable______IsatdowntowritealetterbeggingoffHalfwaythroughthoughtranthroughmymindyoucantlearnifyoudonttrySoIacceptedtheassignment
Thereweresomebad_______ButbythetimeIhadfinishedthetripIwasanexperiencedtravelerAndeversinceIhaveneverhesitatedtoheadforeventhemostremoteofplaceswithoutguidesoreven_______bookingsconfidentthatsomehowIwillmanage
Thepointisthatthenewthedifferentisalmostbydefinition_____Butachtimeyoutrysomethingyoulearnandasthelearningpilesuptheworldopenstoyou
Ivelearnedtoskiat40andflownuptheRhineRiverina______AndIknowIllgoondoingsuchthingsItsnotbecauseImbraverormoredaringthanothersImnotbutIllacceptanxietyasanothernameforchallengeandIbelieveIcan_______wonders
注意此部分试题请在答题卡2上作答
AaccomplishImanufacture
BadvancedJmoments
CballoonKnews
DclaimLreduced
EconstantlyMregret
FdeclareNscary
GinterviewsOtotally
Hlimited
Passa