高二英语阅读理解时文广告答题技巧及练习题含答案.docx

高二英语阅读理解时文广告答题技巧及练习题含答案.docx

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高二英语阅读理解时文广告答题技巧及练习题含答案

高二英语阅读理解（时文广告）答题技巧及练习题（含答案）

一、高中英语阅读理解时文广告类

1．阅读理解

   Roadtrip

   Motorhomedeliveryoffersgreatfamilyholidays.Forjust$1aday,youcanhireafully-equippedmotorhome,whichyoudelivertoaspecificdestinationwithinsomedaysandkilometers.Youthenhireanotheronetogethomeortakeabusortrain.Youronlyotherexpensewillbefuelandabout$20adayforparkingfees.Tolearnmore,visit.

   Planahead

   Foracomfortablebreak,flexibilitywithtimes,datesandplaceshelpslowerthecost.Findafewhotelsyoulike,askabouttheirvacantrooms,thenwaitafewweeksandcallagain.Iftheystillhaverooms,you'reatanadvantagetoaskforabetterprice.Lotsoflast-minutedealsareonline.Watif（.au）hasdealsonhotelsthathavedroppedtheirpricessoslow.Youdon'tknowwhereyou'restayinguntilit'sbooked,butanywherewithfourorfivestarshastobefairlygood.

   Backtonature

   Wildcampingappealstonatureloversandcostsnothing.Thisisforbiddenonbeachesandparksinmosturbanareas,butyoucanturnupinmoredistantareaaslongasnobodyownstheland.You'llneedtotakeeverythingwithyouandmayneedtoshoponeBuy（.au）.Ifyou'reacampingbeginner,beawareofsafetymeasuresandgetyourquestionsansweredontheInternet.

   Swapmeet

   Howaboutahomeswap?

Fora$250yearlyjoiningcost,youcanstayinsomeone'shomeinaninternationalplaceofyourchoicewhiletheyorsomeoneelsestaysinyours.Findoutmoreat.au.

（1）Wherecanyougettheinformationaboutmotorhomes?

A. .au.           

B. .au.           

C. .           

D. .au.

（2）What'stheadviceforcampingbeginners?

A. Takeonlywhatyouneed.                                

B. Stayawayfromno-man'sland.

C. KeepintouchwitheBuy.                                 

D. Watchoutforpossibledangers.

（3）Whathelpstopaylessforroomsinahotel?

A. Waitingforsometimebeforebooking.         

B. Choosinghotelswithfourorfivestars.

C. Decidingonroomsasearlyaspossible.         D. BargainingpricesthroughtheInternet.

（4）What'sthepurposeofthetext?

A. Toshowtheadvantagesofonlineservice.

B. Toteachtheimportanceofrunningawayfromwork.

C. Tohelppeoplehavefunatlessexpense.

D. Tointroducenewdestinationsfornaturelovers.

【答案】

（1）C

（2）D

（3）A

（4）C

【解析】【分析】本文是一篇应用文，提供了几种节省游玩花费的方式。

（1）考查细节理解。

根据 Roadtrip部分中的”Tolearnmore,visit.“可知，如果要了解motorhomes的相关信息可以浏览此网站。

故选C。

（2）考查细节理解。

根据 Backtonature部分中的”Ifyou'reacampingbeginner,beawareofsafetymeasuresandgetyourquestionsansweredontheInternet.“可知，如果你是首次露营，要注意安全问题，如果有疑问一定要在网上问清楚。

故选D。

（3）考查细节理解。

根据 Planahead部分中的”Findafewhotelsyoulike,askabouttheirvacantrooms,thenwaitafewweeksandcallagain.Iftheystillhaverooms,you'reatanadvantagetoaskforabetterprice.“可知，找到想预定的房间后，再等几周进行预定会节省不少费用。

故选A。

（4）考查推理判断。

根据Roadtrip部分中的”Forjust$1aday,youcanhireafully-equippedmotorhome,“一美元一天租用装备完全的motorhome；Planahead部分中的”Iftheystillhaverooms,you'reatanadvantagetoaskforabetterprice.“用更少的钱预定房间； Backtonature部分中的”Wildcampingappealstonatureloversandcostsnothing“不花钱露营；和Swapmeet部分中的”Fora$250yearlyjoiningcost,youcanstayinsomeone'shomeinaninternationalplaceofyourchoice“250美元一年交换房子居住。

可知，本文的主要目的是介绍几种可以花费很低费用的游玩方式。

故选C。

【点评】本题考点涉及细节理解和推理判断两三个题型的考查，是一篇介绍类阅读，考生需要准确捕捉细节信息，并根据上下文进行逻辑推理，从而选出正确答案。

2．阅读理解

   Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional,"paid"media,suchastelevisioncommercialsandprintadvertisements,stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate"earned"mediabywillinglypromotingittofriends,andacompanymayleverage"owned"mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersapproachtheprocessofmakingpurchasedecisionsmeansthatmarketing'simpactstemsfromabroadrangeoffactorsbeyondconventionalpaidmedia.

   Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers'responses.Butinsomecases,onemarketer'sownedmediabecomeanothermarketer'spaidmedia--forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandreavelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,hascreatedBabyCenter,astand-alongmediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompaniesmarketing,andmayhelpexpandusertrafficforallcompaniesconcerned.

   Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmoreandmorediversecommunicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:

anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessthatoriginallycreatedthem.

   Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany'sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,forexample,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandFacebook.

（1）Consumersmaycreate"earned"mediawhentheyare________.

A. obsessedwithonlineshoppingatcertainWebsites

B. inspiredbyproduct-promotinge-mailsenttothem

C. eagertohelptheirfriendspromotequalityproducts

D. enthusiasticaboutrecommendingtheirfavoriteproducts.

（2）TheauthorindicatesinPara.3thatearnedmedia________.

A. inviteconstantconflictswithpassionateconsumers

B. canbeusedtoproducenegativeeffectsinmarketing

C. mayberesponsibleforfiercercompetition

D. deserveallthenegativecommentsaboutthem

（3）ToyotaMotor'sexperienceiscitedasanexampleof________.

A. respondingeffectivelytohijackedmedia

B. persuadingcustomersintoboycottingproduct

C. cooperatingwithsupportiveconsumers

D. takingadvantageofhijackedmedia

【答案】

（1）D

（2）B

（3）A

【解析】【分析】本文是一篇应用文，介绍了有关earnedmedia（口碑媒体）、HijackedMedia（劫持媒体）、paidmedia（自有媒体）的概念和特点。

（1）考查细节理解。

根据第一段中的“Consumerspassionateaboutaproductmaycreate“earned”mediabywillinglypromotingittofriends”可知，对产品充满热情的消费者可能会通过主动向朋友推销产品来创造“口碑”媒体。

故选D。

（2）考查推理判断。

根据第三段可知，剧烈的技术变革为营销人员提供了越来越多的交流选择，但同时也增加了这样一种风险，即热情的消费者会以更快、更明显、更具破坏性的方式表达自己的观点。

这种被劫持的媒体是口碑媒体的对立面：

一项资产或活动成为消费者、其他利益相关者或对某个品牌或产品提出负面指控的活动人士的人质。

例如，社交网络的成员正在明白他们可以劫持媒体，对最初创建它们的企业施加压力。

由此可知，当口碑媒体被某些人所劫持，转化为劫持媒体的时候，就会影响企业，从而对企业营销产生不利的影响。

故选B。

（3）考查推理判断。

根据倒数第二段对于“劫持媒体”的介绍和最后一段中的“Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany'sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.”可知，如果发生（劫持媒体）这种情况，热情的消费者会试图说服他人抵制产品，从而使目标公司的声誉面临风险。

在这种情况下，公司的反应可能不够迅速或周到，那么公司就会变得很困难。

而下文以ToyotaMotor（该公司在今年早些时候的召回危机中采取了相对迅速和精心策划的社交媒体应对行动，包括在Twitter和Facebook等网站上直接与消费者互动，从而减轻了部分损失）为例，则展示了当发生“劫持媒体”这种情况时，如果应对迅速得当，那么就可以减轻损失。

因此，ToyotaMotor是一个有效应对被绑架媒体的例子。

故选A。

【点评】本题考点涉及细节理解和推理判断两个题型的考查，是一篇介绍类阅读，考生需要准确掌握细节信息，并根据上下文进行逻辑推理，从而选出正确答案。

3．阅读理解

   Withalltherecentconcernabouttheenvironment,peoplewanttoseetheirmoneyusedtobettertheplanet.Herearefourwell-knownenvironmentalorganizations.

   WorldWildlifeFund（WWF）

   TheWorldWildlifeFundisperhapsoneofthebest-knownorganizationsfortheprotectionofendangeredspeciesandtheirhabitatsaroundtheworld.They'vebeenaroundforover45years.Youcandonatethroughtheirwebsiteworldwildlife.org,jointheirorganizationasamember,oradoptananimalthroughtheironlineadoptioncenter.

   NationalGeographicSociety（NGS）

   NationalGeographicSocietyiswell-knownfortheirmagazineandtheirspecialsonTV.Theorganizationitselfisoneofthelongest-runningintheworld—they'vebeenaroundsince1888,focusonexplorationandconservationofforests,oceans,habitats,speciesandsocieties.Youchopsetodonatethroughthewebsite，buysomethingattheironlinestore,ororderamagazinesubscription.

   NationalWildlifeFederation（NWF）

   Foundedofficiallyin1937,theNationalWildlifeFederationtriestoprotectwildlifeatallcosts.Infact,theybelievethathavingthepubliceducatedisthebestwaytohelptheenvironment—-themoreyouknow,themoreyoucanprotecttheworldwelivein.DonationstotheNWFcanbemadethroughtheirwebsitenwf.orgorthroughotheroptions,likematchinggifts,workplacegiving,ormemorialdonations.

   EcologyFund,com

   Setupin1976，EcologyFund,comisrunonuserc