攻克雅思阅读 9.docx

攻克雅思阅读 9.docx

《攻克雅思阅读 9.docx》由会员分享，可在线阅读，更多相关《攻克雅思阅读 9.docx（8页珍藏版）》请在冰豆网上搜索。

攻克雅思阅读9

雅思阅读实战训练（九）

-

HowaFrenchmanisrevivingMcDonald‘sinEurope

A.

WhenDenisHennequintookoverastheEuropeanbossofMcDonald‘sinJanuary2004,theworld‘sbiggestrestaurantchainwasshowingsignsofrecoveryinAmericaandAustralia,butsalesinEuropeweresluggishordeclining.OneexceptionwasFrance,whereMrHennequinhaddoneasterlingjobasheadofthegroup‘sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountrieswhereanti-globalisers‘favouriteenemyoperates.

B.

SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%andthenumberofcustomersby3.4%,thebestannualresultsinnearly15years.Europeaccountedfor36%ofthegroup‘sprofitsandfor28%ofitssales.DecemberwasanespeciallygoodmonthascustomerstooktoseasonalmenuofferingsinFranceandBritain,andtoapromotioninGermanybasedonthegameofMonopoly.

C

MrHennequin‘srecipeforrevivalistobemoreopenabouthiscompany‘soperations,tobe“locallyrelevant”,andtoimprovetheexperienceofvisitinghis6,400restaurants.McDonald‘sisblamedformakingpeoplefat,exploitingworkers,treatinganimalscruelly,pollutingtheenvironmentandsimplyforbeingAmerican.MrHennequinsayshewantstoengageinadialoguewiththepublictoaddresstheseconcerns.

D.

Heintroduced“opendoor”visitordaysineachcountrywhichbecamehugelypopular.InPolandalonesome50,000visitorscametoMcDonald‘sthroughthevisitors‘programmelastyear.TheNutritionInformationInitiative,launchedlastyear,putdetailedlabelsonMcDonald‘spackagingwithdataoncalories,protein,fat,carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.

E.

MrHennequinalsowantspeopletoknowthat“McJobs”,thelow-paidmenialjobsatMcDonald‘srestaurants,aremuchbetterthanpeoplethink.Butsomeofhiseffortshavebackfired:

lastyearhesparkedacontroversywiththeintroductionofa“McPassport”thatallowsMcDonald‘semployeestoworkanywhereintheEuropeanUnion.PoliticiansaccusedthefirmofaploytomakecheaplabourfromeasternEuropemoreeasilyavailabletoMcDonald‘smanagersacrossthecontinent.

F.

Tostayintouchwithlocalneedsandpreferences,McDonald‘semployslocalbossesasmuchaspossible.ARussianisrunningMcDonald‘sinRussia,thoughaSerbisinchargeofGermany.Thegroupbuysmainlyfromlocalsuppliers.Four-fifthsofitssuppliesinFrancecomefromlocalfarmers,forexample.（SomeoftheFrenchfarmerswhocampaignedagainstthecompanyinthelate1990ssubsequentlydiscoveredthatitwas,infact,buyingtheirproduce.）AndithirescelebritiessuchasHeidiKlum,aGermanmodel,aslocalbrandambassadors.

G.

InhispreviousjobMrHennequinestablisheda“designstudio”inFrancetospruceuphiscompany‘sdrabrestaurantsandadapttheinteriortolocaltastes.ThestudioisnowmastermindingimprovementseverywhereinEurope.Healsosetupa“foodstudio”,wherecooksdevisenewrecipesinresponsetolocaltrends.

H.

GivenFrance‘sreputationasthemostanti-AmericancountryinEurope,itseemsoddthatMcDonald‘srevivalinEuropeisbeingledbyaFrenchman,usingideascookedupintheFrenchmarket.ButFranceisinfactthecompany‘smostprofitablemarketafterAmerica.ThemarketwhereMcDonald‘sisweakestinEuropeisnotFrance,butBritain.

I.

“FixingBritainshouldbehispriority,”saysDavidPalmer,arestaurantanalystatUBS.Almosttwo-thirdsofthe1,214McDonald‘srestaurantsinBritainarecompany-owned,comparedwith40%inEuropeand15%inAmerica.Thecompanysuffersfromthevolatilityofsalesatitsownrestaurants,butcanrelyonsteadyincomefromfranchisees.Soitshouldsellasmanyunderperformingoutletsaspossible,saysMrPalmer.

J.

M.MarkWiltamuth,ananalystatMorganStanley,estimatesthatEuropeancompany-ownedrestaurants‘marginswillincreaseslightlyto16.4%in2007.Thisisstilllessthaninthelate1990sandbelowAmerica‘s18-19%today.ButitismuchbetterthanbeforeMrHennequin‘sreign.HeisalreadybeingtippedasthefirstEuropeancandidateforthegroup‘stopjobinIllinois.NobodywouldcallthataMcJob.

Questions1-6

DothefollowingstatementsreflecttheclaimsofthewriterinReadingPassage1?

WriteyouranswerinBoxes1-6onyouranswersheet.

TRUE      ifthestatementreflectstheclaimsofthewriter

FALSE      ifthestatementcontradictstheclaimsofthewriter

NOTGIVEN  ifitisimpossibletosaywhatthewriterthinksaboutthis

1.  McDonaldwasshowingthesignofrecoveryinallEuropeancountriesexceptFranceafterDenisHennequintookofficeasthebossofEuro-markets.

2.  Startingfromlastyear,detailedlabelsareputonMcDonald’spackaginganddetailedinformationisalsoprintedontray-liners.

3.  Franceissaidtobethemostanti-AmericancountryinEurope,buttheideasofthe“opendoor”visitingdaysand“McPassport”areinventedintheFrenchmarket.

4.  BritainpossessestheweakestMcDonaldmarketamongEuropeancountriesandapproximately1214McDonald’srestaurantsarecompany-owned.

5.  AccordingtoDavidPalmer,arestaurantanalystatUBS,DavidHennequinshouldtreattheproblemaboutMcDonaldinBritainasthemostimportantthing.

6.  DavidPalmersuggestedthatthemanagementofMcDonalodinItalyshouldsellasmanyitsoutletswhichlosemoneyinbusinessaspossibleforrevival.

Questions7-10

ChoosetheappropriatelettersA-Dandwritetheminboxes7-10onyouranswesheet.

7.Theword“sterling”inline3ofParagraphAmeans__________.

A.difficult

B.menial

C.terrible

D.excellent

8.WhichofthefollowingstatementsontheaccusationofMacDonaldisNOTTRUE?

A.Ittendstomakepeoplefat.

B.Itsoperationsareveryvague.

C.Ittendstoexploitworkers.

D.Ittendstotreatanimalscruelly.

9.WhichofthefollowingmeasurestakenbyDenisHennequinproducedundesiredresult?

A.“FoodStudio”scheme.

B.“OpenDoor”visitordays.

C.The“McPassport”scheme.

D.TheNutritionInformationInitiative.

10.WhatdidDenisHennequindosoastorespondtolocaltrends?

A.setupa“FoodStudio”.

B.establisheda“DesignStudio”.

C.hiredcelebritiesaslocalbrandambassadors.

D.employedlocalbossesasmuchaspossible.

Questions11-14

Completeeachofthefollowingstatements（Questions11-14）withwordsornumbertakenfromReadingPassage1.

WriteNOMORETHANTHREEWORDSforeachanswer.

Writeyouranswersinboxes11-14onyouranswersheet.

11.AfterJanuary2004,McDonaldwasmakingimprovementfollowingaperiodofslumpinAmericaandAustralia,butsalesinEuropewere………………………….

12.BusinessofMcDonaldinFranceandBritainwasparticularlygoodinDecembersincecustomerstookto……………………………..

13.Comparedwithothercountries,FranceisMcDonald’s……………………….nexttoAmerica.

14.…………………….ofMcDonald’srestaurantsinAmericaarecompanied–ownedandthefigureismuchlowerthanthatinBritain.

PartII

NotestoReadingPassage1

1.sterling高质量的

e.g. Hehasmanysterlingqualities.他身上有许多优秀的品质。

2.menial 不体面的,乏味的（工作、职业）

3.spruceup打扮整齐、漂亮、装饰

4.mastermind指挥、谋划（一个计划或活动）

e.g. Thepoliceknowwhomastermindedtherobbery.警察知道是谁策划了那次抢劫。

5.underperform表现不佳表现出低于标准的工作水平、企业出现亏本

PartIII

KeysandexplanationstotheQuestions1-14

1.  FALSE

SeethesecondsentenceinParagraphA“OneexceptionwasFrance,whereMrHennequinhaddoneasterlingjobasheadofthegroup‘sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountries…”.

2.  TRUE

SeethelastsentenceinParagraphD“TheNutritionInformationInitiative,launchedlastyear,putdetailedlabelsonMcDonald‘spackagingwithdataoncalories,protein,fat,carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.”

3.  NOTGIVEN

SeeParagraphD,EandH“GivenFrance‘sreputationasthemostanti-AmericancountryinEurope,itseemsoddthatMcDonald‘srevivalinEuropeisbeingledbyaFrenchman,usingideascookedupintheFrenchmarket.”.

4.  FALSE

SeethelastsentenceofParagraphHandfirstsentenceofParagraphL“ThemarketwhereMcDonald‘sisweakestinEuropeisnotFrance,butBritain…Almosttwo-thirdsofthe1,214McDonald‘srestaurantsinBritainarecompany-owned…”

5.  TRUE

SeethefirstsentenceofParagraphI“FixingBritainshouldbehispriority,”saysDavidPalmer,arestaurantanalystatUBS”.

6.  NOTGIVEN

SeethelastsentenceofParagraphI“Soitshouldsellasmanyunderperformingoutletsaspossible,saysMrPalmer”.

7.  D

SeethefirstsentenceofParagraphA“OneexceptionwasFrance,whereMrHennequinhaddoneasterlingjobasheadofthegroup‘sFrenchsubsidiarytosellmoreBigMacstohiscompatriots”.

8.  B

SeethesecondsentenceofParagraphD“McDonald‘sisblamedformakingpeoplefat,exploitingworkers,treatinganimalscruelly,pollutingtheenvironment”

9.  C

SeethesecondsentenceofParagraphE“Butsomeofhiseffortshavebackfired:

lastyearhesparkedacontroversywiththeintroductionofa“McPassport”thatallowsMcDonald‘semployeestoworkanywhereintheEuropeanUnion..”

10.  A

SeethelastsentenceofParagraphG“Healsosetupa“foodstudio”,wherecooksdevisenewrecipesinresponsetolocaltrends”.

11.  sluggishordeclining

SeethefirstsentenceofParagraphA“WhenDenisHennequintookoverastheEuropeanbossofMcDonald‘sinJanuary2004,theworld‘sbiggestrestaurantchainwasshowingsignsofrecoveryinAmericaan