Preliminary Analysis on the Regional Culture Strategy and itseffects to Sustainable Development of.docx

Preliminary Analysis on the Regional Culture Strategy and itseffects to Sustainable Development of.docx

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PreliminaryAnalysisontheRegionalCultureStrategyanditseffectstoSustainableDevelopmentof

PreliminaryAnalysisontheRegionalCultureStrategyanditseffectstoSustainableDevelopmentofProductCreationIndustry

　　【Abstract】Intoday'ssocietyofhumancivilizationandhighlydevelopedscienceandtechnology，thedesignsfullofcreativityarerenewingconstantlyjustlikeawavetrainaroundus.People’srequirementsforproductmaterialfunctionnotonlyneedtomeetthepeople’saesthetictaste，butalsoneedtoorganicunityofscienceandtechnology，art，economyandthesociety.Withthehighlydevelopmentoftoday’sscienceandtechnology，theincreasinglypluralismofpeople’slifemodality，thekindsandstylesoftheproductionrelativetopeople’sneedareincreasing.Asthecollegestudentsof21newcentury，itistheunavoidabledutyofcarryingforwardtheChineseregionalcharacteristicindustrialproducts.WeneedtoprecipitatetheChina’s5thousandyearsnationalhistory，makingournationalelementstobethebrightcrystallization，soweneedtodeeplyresearchandanalyzethedesignthoughtsandtheoriesindevelopedcountries，togodeeplyintotherealitiesoflife，analysistheirdesignfeatures，soasto“learntheadvancedtechnologiesfromtheWest”.

　　【Keywords】Producedesign；Regionalculturestrategy；productinnovation；SustainableDevelopment

　　1.First，GeneralSituationofsustainabledevelopmentoftheproductdesignandcreativeindustries

　　WiththedevelopmentofChina，it`simportancegraduallyemergesontheworldstage.Duringitsdeveloping，alotofscientificandtechnicallevelareimproving.Industrialproductdevelopmentischanging，sothattheexpressionofthedemandforethnicChinesedesignelementsaremoreurgent，whichrequiresreasonableuseofgeographicstrategy.IndustrialDesignEngineeringisarationalandemotionalartformcombiningcomprehensiveartanddesign，whichtakeintoaccountpeople'ssenses，visualandusabilityofaproduct.InEuropeandAmerica，thiscomprehensivesubjecthasitsspecialemotion，itnotonlyrequiresthedesigners’whimsy，butalsodependsonthetechnology，thedevelopmentofthescienceandtheprogressofthesocietyaswellasthechangeofthebusinessenvironmentandconsumerdemand.

　　Now，thefactorsdecidingtoacountry'scomprehensivenationalstrengtharemoreandmoredependonacountry'sindustrialstructurewhichdependsonacombinationofrationalization.SomedevelopingcountriesinAfricastillrelyonagriculturalexportsandotheragriculturalmachinery，forexamplethehighcostofextensiveplantandbreedingcheapexportsgrowth，whileatthesametime，EuropeandtheUnitedStatesandotherdevelopedcountriesimportcheapagriculturalproductsandotherrawmaterialsandmanufacturedgoodsexportstheintensivehigh-techcontentandthenexport.Inthelongrun，itwillformaviciouscycleofeconomicdevelopment.　　WhilethecurrentChinesemarketsarefullofthevarietiesforeignbrandedproductssuchastheFrance，theUnitedStates，Japanandothercountriesbrand.TheproductofChinesenationalgeographicalcharacteristicsarealmostinvisible，themostinterestingthingyoucanseeisthatalotofsimpleproductinforeignmarketswiththelabelwrittens“madeinChina”.Chinalacksitsownbrandofculture，weneedtodevelopourculturalandcreativeindustries.Currently，Chinaisalargemanufacturingcountry，butnotacreativecountry.

　　Mr.LuXunoncesaid，“Thenationistheworld”inthe“Andliethestationmiscellaneoustexttwogather”.Weneedtoprecipitateournationalhistoryandculture.SincetheTangDynasty，Chineseculturebegantoattracttheworld'sattention，porcelain，silk，teaandotherthingsexportoutofthecountry，China'sregionalethniccharacteristicsaresupportedandfollowedbyothercountries.

　　2.Second，theapplicationofStrategyaboutregionalcultureinproductdesignathomeandabroadincreativeindustry

　　Enteringthenewcentury，variousofinfluencingfactorsfrominternationalperspectives，coupledwithsophisticatedculturalfusion，makesthebordersofChinesetraditionalcultureincreasinglyfuzzy，suchastheobscurityofgeographicboundary，thesymbiosisofelegantandvulgarcultures，thefaintnessoftheconceptofillusionandrealitythedisappearofaclearcutagetowardsaspecificculture，etc.，whichisboundtoinfluencetheindustrialdesign.TherapidlyupdatingofindustrialproductsrequestsChinesedesigntocontainanationalelements，sotheapplicationofthestrategyofregionalcultureshouldbeimplemented.Industrialdesignisakindofcomprehensiveartdesignwiththecombinationofrationalengineeringdesignandsensibleartisticmodeling，satisfyingpeople’ssensualenjoyment，visionfeast，andfunctionalneeds.

　　Japaneseproductsaredelicateandefficientandlowconsumption，mysteriousquiet，plainJaneandfreefromvulgarity，pursuingthedescription“and”，“Zenaesthetics”suchasMujibrandeffectintheworld，whichisagoodexampleofthenationalregionalstrategicusage.Japanislocatedintheisland，lackingofnaturalresources，surroundedbyseainalldirectionsformJapan，whichformasanationalwithdrawnbutstubbornindependentcharacter，Japanisgoodatforeignstudyandprotectionoftraditional，andgoodatlearningtraditionofexcellenceisthesoulofJapaneseindustrialdesign.OneoftherepresentativeworksoftheoldindustrialdesignerofthefamousJapaneseSoriYanagi，oneofhisworksetinJapan'spost-wareconomicreconstruction，Milandesignexhibitiongoldaward，in1957byNewYork'smuseumofmodernartpermanentcollection，itUSES“Laminatedplywood”formedbyelegantcurvemodelling，shapedlikebutterflywingsopen，physicallyontheprincipleoflargeareaofthepressure，makingthechairisenoughtocarryheavythings.“Butterflystool”liesinitsuniquestructure，thecharacteristicsofopeningcompletelythesametwopartstogetherbyanaxisofsymmetry，theconnectionisfixedwithscrewsandcopperbarundertheseat，andsturdy.　　NorthernEuropehasawarmandelegantdesignstyle，thisisduetoitshighlatitudelocation.Attheageofcoldwithsnowcover，mostofthetimepeoplestayathome，thefurnituredesigntendstoareverydifferentclimatewarmstyle.ThelampofthePHvalueofthefamous.Forexample，thedesignerHaining，fullyconsiderdedthepeoplelookingupeasilybylightstimulationtotheeyes，andchimneydesignintochip.Inwoodenfurniture，theworldthemostclassicgoestoDanishdesign.TheessenceofDanishdesignispeople-oriented.Suchasthedesignofachair，aDanishseekitsmodellingdesignnotonlybeautiful，butpaymoreattentiontohowthecurveofitasaperfectfitwhenincontactwithhumanbody.Swedenstyleisnotveryemphasisonpersonality，andpaymoreattentiontotechnologyandpopularization.Sweden'sstackeddesignmorepursuitmoretothecascadingstructure.Finnishdesignerpursuitthespirituallandscapeofnatureintoindoor，makingitderivedfromnaturalwisdomandinspirationofart.Intothe1960s，theFinnwillgraduallyprecipitationdesignstyleisplain，practical，closelycombinedwithlife，graduallyformedtheFinnishmoderncharacteristicofinteriordesign.

　　3.Third，Regionalculturestrategyhasaimpactonproductdesignforcreativeindustryofthesustainabledevelopment

　　Designactivityisthecreationofacomprehensive，systematicactivity，whichneedstoorganicallycombinetheprogressofthesociety，economywithculture，intoaphysicalformofaproduct.Theproductdesignthatisthecombinationoftechnologyandart，whichshouldbebasedonscienceandtechnology，andguidedbycertainvaluestheconceptculture，andseenartasthemeansofcreation，withthe“culturalcreativeindustry”fortheultimatedestination，withnationalgeographicstrategyasguidelines，withsustainabledevelopmentasthepracticeway，relyingonthematerialsuppliesforchangingpeople'swayoflife，todeveloptheindustrialproductdesignthatwithitsownnationallocalcharacteristics.Therefore，theproductdesignisalsothesynthesisofscienceandtechnologythatbasedonthematerial，andthedesignofthepeople'swayoflife，soitmustactonhuman'sspirituallifeandpersonalitypsychology.Thus，theproductdesignasacultural，aesthetic，art，psychology，thecondensationbodyofscienceandtechnology，whichreflectstheexistenceofthematerialworld，andadverseeffectonpeople'sconsumptionpsychology，likeacommunicationbridgematerialexistenceandhuman'spsychologicalneeds.　　TheancientGreekphilosopherPlatooncesaid：

“artisanimitationofreality，therealityistheimitationofconcept.”Theartistheimitationofimitationofconcept，philosophyistheshadowoftheshadowoftheart.Inotherwords，Platothoughtthatthebeautyoftherealworldisimitationof“concept”worldbeauty，artimitatestherealworld，istheshadowoftheshadow.Aristotlethoughtthatartoriginattheimitationoftherealworld.Recently，theGermanpoetJohannWolfgangvonGoethesaid：

reallifeprovidesasolidfoundationforart.Artistswhoareonthebasisoftherespectfulimitatenaturecanaccordingtothe“higherpurposetodealwithnature”，sotheartisticbeautyhasahigherspiritualconnotation，whichishigherthanthenaturalbeauty.Andaproductasarepresentativeoftheculturethatsustainablydevelopsmustgoofthecycleoflowcarbonlowenergygoanefficientgreenenvironmentalprotectionway，whichtomaketheearthbeautiful.Adheringtothedigging，promotinganddevelopingthenationalelements，isanimportantissueinmodernindustrialproductdesign.Modernindustrialproductsand“convergence”betweenChineseandwesternculturehasbecomeincreasinglyimportant.“Nationalistheworld's”hastheeffectonthesoberingforthinkingmodeofChinese