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CaseStudyOne4
CaseStudyTwo6
IBM'
sgoldenrule6
Thecompany'
sbasicprinciples7
scorevalues8
CaseStudyThree9
1Haier'
sculturalconcept9
2HaierHRconcepts10
3Becustomerthesoilforbusinessgrowth11
4gouptoahigherlevel12
WhatIsCorporateCulture?
13
FormsofCorporateCulture14
Therelationship14
Theinfluence18
BeEssentialforEnterprise18
DoImpactontheCompetitivenessofEnterprise19
CouldEnhancetheCapacityofStrategicManagement20
Conclusion21
Bibliography21
摘要:
在现代社会企业中,企业文化非常的重要。
文化因素严重影响了公司的业绩。
公司总是在不同的传统和价值观中挣扎,这样就会产生很多问题在业务的进行中或者是在关键的时刻。
知名企业很多,多到我们数都数不过来,但是每一个成功的企业都有自己的企业文化。
我们甚至可以说,有些企业之所以能够知名,就是因为这个企业的文化。
每个企业的文化都有不同点和共同点,我们可以借鉴,可以学习,可以模仿,但我们不能没有,我们要塑造属于自己的企业文化。
企业文化是重中之重,是不可或缺,是企业的灵魂,是成功的主导线。
在本文中,我们将讨论企业文化,和其与企业发展之间的联系与影响。
这里我们会看到三个企业文化案例,它们将是非常合适的例子向我们展示企业文化对企业发展的重要性。
关键词:
企业文化企业发展实例分析
【Abstract】
Inthemodernsocialenterprise,corporatecultureisveryimportant.Theculturalfactorsheavilyaffecttheoutcomeofthecompany.Companiesalwaysstrugglewithdifferenttraditionsandvalues,problemsarisewhenbusinessisconductedandcriticalmomentarises.Therearemanyfamousenterprises,evenmorewecannotcount.Eachsuccessfulenterprisehasitsowncorporateculture.Weevencansay,someenterprisessuccess,isbecausethecorporateculture.Eachcorporateculturehasdifferencesandsimilarities.Wecanuseforreference,wecanstudy,wecancopyit,butwecannotdowithout.Wemustconstructcorporateculturewhichbelongstoourown.Corporatecultureisthetoppriority,isindispensable,isthesoulofanenterprise,isthesuccessfulleadingline.Inthisthesis,wewilltalkaboutcorporatecultureandtherelationshipbetweencorporatecultureandenterprisedevelopment.Herewecanseethreecasestudies.Theywouldbetheverysuitableexamplestoshowustheimportanceofcorporatecultureforenterprisedevelopment.
【KeyWords】
CorporatecultureEnterprisedevelopmentCaseStudy
【Introduction】
Inthe21stcenturyasthedevelopmentofknowledgeeconomyandeconomicglobalization,competitionamongenterpriseshasbecomeevenmorestrongly.Andthiscompetitionismainlyembodiedinthecompetitivecorporateculture.Sincethereformandopeningup,corporatecultureintheconstructionoftheoryandpracticehasagreatsuccess.EspeciallyinChina,forbuildingthesocialismwithChinesecharacteristicsandpromotingnationaleconomicdevelopmentcorporateculturehasplayedapositiverole.Today,enterprisesaretodevelopandremaininvincibleinthecompetition;
theymusthighlyattachimportancetothebuildingofcorporateculture.Throughoutthehistoryofthedevelopmentofsuccessfulenterprises,everyonehasprofoundself-culture.Thecorporatecultureisveryimportantforeverycompany.Itisimportantthatthecultureinaninformalandopenwayisderivedfromthetopoftheorganizationaslongastheninedogmasaresolidlyimplementedamongthemanagementtheycancontrolthechangesandthepostmoderninfluenceontheglobalmarket.Culturehasapowerfulforce.Somematerialresourcesmaybeexhausted,onlyendlesscultureisanintangibleproductivity,apotentialproductivity,intangibleassetsandwealth.Butbetweencorporatecultureandenterprisedevelopmentareinterdependentandinseparabledialecticalrelationships.Soonlydoco-ordination,complementaritiesandmutualpromotion,thecorporateculturewillplayapositive,aninvaluableroleinthelong-termenterprisedevelopment.Firstwehavetwocasestudyoftheinternationalfamousenterprise.Fromthecasestudy,wecanfindtherelationshipbetweencorporatecultureandenterprisedevelopment,andtheinfluenceofcorporatecultureonenterprise.
【Content】
CaseStudyOne
MicrosoftCorporation
Microsoft:
auniqueculturalpersonality
Theword,Microsoft,isknownbyeveryonewhousedcomputer.In1975,PaulAllenandBillGatesfoundedMicrosoftCorporation.Tofacethechallengesformarketandtechnology,Microsofthasalwaysfollowedthemostbasicstrategy----marchtothefuture.Ithasanexcellentpresidentandseniormanagementteam,andtheextraordinarytalentsofemployees.Microsoftpeoplehavethespiritoflearningtoimproveanddaringtodenythemselves.Ofcourse,afteritsresultsandadvantagestherearealsomanyweaknesses.ButMicrosoftistoovercometheweaknessesandexertadvantagesintheprocessofdevelopment.Microsoft'
samazinggrowthratearousedwideattention.Throughthebrilliantachievements,wecaneasilyfindtheirsuccessliesnotonlyintechnologicalinnovationandexcellentmanagement,butmoreimportantinthecreationofaknowledge-basedenterprisesuniqueculturalpersonality.
BillGatesfoundedtheculturalpersonality.
BillGates’suniquepersonalityandexcellentskillsinMicrosoftcreatedacultureofquality.Thissmart,energeticandfulloffantasyfoundervigorouslysoughtbusinessmanagerswhoaresimilartohimandisgoodatlearningskillsandmanaging.Healwaysemphasizestheproductasthecentertoorganizethecompanyandbravelyimplementorganizationalinnovation.Webelievethatnewemployeeswithintheorganizationfromthebeginningunderstandwhatthecorporationisallabout.Allinformationthattheygetfromthestartisabasetoworkfromandthenformtheirownidentity.BillGatesisdescribedasavisionaryandamanwhopursuesuccesscrazilybyhisstaffs.Hispersonalcharacter,deeplyaffectthecompany.Hisstrongtechnicalknowledgeandstrategicvisionandalargenumberofsophisticatedsoftwareandmanagementtalentaroundhimmakehimselfandhiscompanystandattheforefrontoffast-growingindustry.HeletthewholecompanymanagementandproductdevelopmentbewithGatescolors.
ConsistentInnovation
Thecorecontentinknowledgeeconomyisinnovation.Innovationshouldbetheessenceofknowledge-basedcorporateculture.Microsoftpeoplehavealwaysbeenapioneer.Microsoft'
songoingincrementalproductinnovation,createdacontinuousmetabolicmechanismwhichmakesitscompetitorshavethefewopportunitiestobeabletoposeathreattoMicrosoft.InnovationisthecorespiritofthewholebusinessintheprocessofMicrosoft’smanagement.
Creatingalearningorganization
Theworldhasenteredtheeraofthelearningorganization,andtrulycreatedalearningorganizationbusinessform.Bye-mailtoestablishextensivecontactsandtrust,Gatesandotherexecutivesurgedthatpeoplekeepinclosecontact,toenhanceinteractivelearning,sharingresources.Throughthesharingsystemtoaffecttheculturaldevelopmentstrategies,itpromotesorganizationstogetchangingandmaintainadequateenergy.Theestablishmentoflearningorganizationmakesthecompanyintegratesbemorecloseandmarchtothefuture.
CaseStudyTwo
IBMCorporation
sgoldenrule
1Respectforindividual
2Perfectservicestocustomer
3Excellencemustbeawayoflife
1-----respectforindividual
A.Respectstaff
B.Provideastagetoshowtheirability,everyone'
sincomedependsonthevaluetheycreate,doesnotdependontheirqualifications.
C.Respectitscompetitors
D.Tobeatitsrivalsbyimprovingitself
Anybodycannotviolatethiscriterion,atleast,nobodycanacknowledgehedoesnotrespectindividual.Afterallinhistoryorinmanyculturesandreligioustaboo,italsoappealedrepeatedlyrespectsindividualrightandthedignity.Althougheachpeopleallagreewiththisideanearly,wealmostcannotseeitinthecompanycreed,evenmoredifficulttoshowdeference.CertainlyIBMisnottheonlycompanywhichappealstorespecttheindividualrightandthedignity,buttherearenotseveralcompaniestobeableactuallytodothoroughly.
2-----Perfectservicetocustomer
Contractwithitscustomers,notjustsellmachines,butalsoprovideafullsetofservices.
“Thejobdescription”ofIBMCorporationspeciallymentionedthestaffwillhavetoprovidethebestserviceforthecustomerandthefuturepossiblecustomersall.Inordertoletthecustomerfeeloneselfishowimportant,whetherthecustomerhasanyquestions,certainlytheymustbesolvedwithin24hours.Ifthequestionscannotbesolvedimmediately,alsothecustomercanbegivenacompleteanswer.Ifthecustomerhasaphonecalltoaskfortherequestservice,usuallycompanycanbeabletosendthehumanwithinanhourtoserve.Everyyear,eachManagerofIBMhastoacceptfor40hourstrainingcurriculaandreturnstothecompanytoteachthestaff.Sometimesevencustomersareinvitedregularlytoattendclassestogether.Whoevermanagesanyenterprise,itiscertainthathemusthaveregularcustomerstodobusinesseswithyou,sothatenterprisescouldgrowstronger.Thereforewehavetotryourbesttoholdanycustomer.
3-----excellencemustbeawayoflife
InIBM,educationandtrainingarecontinuousprocess;
trainingisthebasicforexcellentwork.
Thecompanyhastoholdthemostidealideatoanything.Nomatterwhichistheproductortheservice.Ofcourseperfectionisneverachievable,butthegoalcannotbeputlowly.Otherwisethewholeplanwillbeaffected.IBMisonecompanywhichhasthehighcompetitionenvironment,theatmosphereitcreatesmayraisethehighcompetitionenvironmentcompany.Theatmosphereitcreatesmaytraintheoutstandingtalentedperson.InIBMCorporation,eachpeopleallcannotbecomplacentandeveryoneistryinghardtocompeteforfirstplace.Eachpeoplethinksanythingthatmightbedone,candoget.Thisattitudeisexciting.
scorevalues
1.Respectingtheindividual,respectingthedignitya