College English For Art Students2Word文件下载.docx

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NYhbfighter

Unit1

Text

Haveyoueverbeentoanyantiqueshop?

Well，ifyouareasknowledgeableasdealer,youmaypickupsomethinguncommonbutcheap.

AHappyDiscovery

Antiqueshopsexertapeculiarfascinationonagreatmanypeople.Themoreexpensivekindofantiqueshopwhererareobjectsarebeautifullydisplayedinglasscasestokeepthemfreefromdustisusuallyaforbiddingplace.Butnoonehastomusterupcouragetoenteralesspretentiousantiqueshop.Thereisalwayshopethatinitslabyrinthofmusty,dark,disorderedroomsarealraritywillbefoundamongthepilesofassortedjunkthatlitterthefloors.

Noonediscoversararitybychance.Atrulydedicatedbargainhuntermusthavepatience,andaboveall，theabilitytorecognizetheworthofsomethingwhenheseesit.Todothis，hemustbeatleastasknowledgeableasthedealer.Likeascientistbentonmakingadiscovery,hemustcherishthehopethatonedayhewillbeamplyrewarded.

Myoldfriend,FrankHalliday,isjustsuchaperson.Hehasoftendescribedtomehowhepickedupamasterpieceforamere£

50.OneSaturdaymorning,Frankvisitedanantiqueshopinmyneighbourhood.Ashehadneverbeentherebefore,hefoundagreatdealtointeresthim,ThemorningpassedrapidlyandFrankwasabouttoleavewhenhenoticedalargepackingcaselyingonthefloor.Thedealertoldhimthatithadjustcomein,butthathecouldnotbebotheredtoopenit.Frankbeggedhimtodosoandthedealerreluctantlypriseditopen.Thecontentsweredisappointing.Apartfromaninteresting-lookingcarveddagger,theboxwasfullofcrockery,muchofitbroken.Frankgentlyliftedthecrockeryoutoftheboxandsuddenlynoticedaminiaturepaintingatthebottomofthepackingcase.AsitscompositionandlineremindedhimofanItalianpaintingheknewwell,hedecidedtobuyit.Glancingatitbriefly,thedealertoldhimthatitwasworth£

50,Frankcouldhardlyconcealhisexcitement,forheknewthathehadmadearealdiscovery-ThetinypaintingprovedtobeanunknownmasterpiecebyCorreggioandwasworthhundredsofthousandsofpounds。

Unit2

Men，womenandchildrenallfeeltheeffectoffashionintheclothestheywearaswellasinotheraspectsoftheirappearance.

PrinciplesofFashionMovement

Fashionhaskeptchanginganddeveloping.Therearefivefundamentalprinciplesoffashionservingasafoundationforfashionidentificationandmovement.Thesefashionprinciplesremainconstant;

fashionschange,buttheseprinciplesdonot.Theyarcasolidfoundationforidentifyingandpredictingfashiontrends.Thebasicprinciplesoffashionmovementincludethefollowing:

1.Fashionmovementsarcusuallyevolutionaryinnatureandarerarelyrevolutionary.Fashionsusuallyevolvegraduallyfromonestyletoanother—evolutionaryfashion—ratherthanchangingrapidly.Thisisoftenillustratedinthechanginglengthofwomen'

sskirts.Seldomisamajorchangeinskinlengthacceptedinoneseason,instead,skirtlengthusuallyinchesupordowngraduallyoveraperiodofseveralseasonsorevenyears.Inthelate1950sanddatingthesubsequentdecade,skirtlengthbeganmovingupwardapproximatelyaninchayearuntilskirtsreachedtheministyleofthelate1960s.Throughoutthe1970sskirtlengthgraduallybecamelonger.

2.Theconsumermakesfashion.Itistheconsumer,notthedesignerormanufacturer,whodetermineswhatwillbeinfashionbyacceptingonestyleandrejectinganother.Althoughdesigners,producersandretailerscanencourageorretardtheprocessofnewfashions,&

isconsumerswhoultimatelydeterminefashionacceptance.

3.Pricedoesnotdeterminefashionacceptance.Theacceptanceoffashiondoesnotdependonprice.Althoughanewstylemayoriginateatahighprice,itcanquicklybemadeavailableatvariousprices.Acustom-madedesignerdressmaybepricedatseveralthousanddollars;

however,oncethestyleiscopiedinready-to-wear,avarietyofpricesareavailabletoconsumers.Sometimescopiesaremass-producedsoquicklythattheyreachthestoresevenbeforetheoriginaldesigns.Thetrimmingsandfabricmaybedifferentandtheworkmanshipmaynotbeequalinquality,butthedressstyleisbasicallythesame.

4.Fashionmovementisnotdependentonsalespromotion.Promotionalactivities,suchasadvertising,fashionshowsandwindowdisplays,cannotsellmerchandisethatconsumersdonotwanttobuy.Althoughadvertisingandotherpromotionaleffortsbymanufacturersandretailershelptogeneratesales,theydonotdictatewhatstyleswillbeacceptedbyconsumers.Onceafashiontrendisestablished,however,promotionaleffortsdoaidthedevelopmentofthetrend.

5.Fashionsoftenendinexcess.PaulPoiret,awell-knownFrenchhigh-fashiondesignerofthe1910s,notedthat“allfashionsendinexcess”Thissayingistrueforfashionstodayaswell.Onceafashionhasreachedanextremeinstyling,anewanddifferentlookwilloccurForexample,inthelate1960swomenbecametiredofbouffa.nlhairstylesandsoughtnewlooks-Anotherexampleisthefashionsilhouetteofthemid-l980s,whichemphasizedshoulderwidthWhenshoulderpadsbegantomakewomenlooklikefootballplayers,thefashionforextremepaddingceased。

Unit3

Canyouimaginethatamedicalstudenthasfinallybecomeafamousfashiondesigner?

ATalentedFashionDesigner

Ifyouhadbeenaverysuccessfulbankerorbusinessmanduringthe1980s,youmightwellhavewornanArmanisuit.Anessentialfeatureinthewardrobesofthepowerdresserofthatdecade,theArmanisuitcametosymbolizetheseambitiousyoungprofessionals.Itsdesignblendedcasualandformallooks,aswellasEasternandWesternculturalinfluences.Inthe1980s,theArmanisuitbecameapowerfulfashionstatementamongthoseonthemakeandthosewhohaditmade.Itsdesignerembodiesrawtalent.

GiorgioArmaniwasbornnearMilan,Italyin1934.Aftertwoyearsofmedicalschoolandabriefperiodasaphotographer,heenteredthefashionworldasapurchaserforadepartmentStore.Buthewouldsoondisplayanaturalcreativegift.Havinghadnoformaltraining,hebroughtouthisfirstcollectionofmen'

sclothingin1904whileemployedbyatopItaliandesignhouse.HelaterestablishedhisownfirmandtheArmanibrandfirstappearedin1975.

UntilArmaniarrivedonthescreen,fashionchoiceswerelimitedtoeitherrigid,formalsuits,ortherelaxed,overlycasualhippiestylesofthe1960sArmani’sloose-stylishjacketswereseenasawelcomechange.Whenthebrandtookoffamongwomen,Armanibegandesigningforthem,too.Manyofhisgarmentsfeaturedthecolorthatnowbearshisnamethecombinationofbeigeandgreythatcametobeknownas“Armanigreige.”

Theattractivesuitsappealedtothewealthyyoungurbanprofessionals"

yuppies"

—ofthe1980s.AndwhenhisdesignswornbyRichardGereinAmericanGigolo—begantoappearinHollywoodmovies,Armani'

sreputationgotafurthershotinthearm.Agenuineartist,whoseworkhasbeenthesubjectofspecialexhibitionsattheNewYorkandBilbaoGuggenheimMuseums,Armaniisnowconsideredoneofthegiantsofthetwentieth-centurystyle.

Unit4

Wanttoknowwhatcolorsarcwarm,whatcolorsarccool,whatkindofpeoplepreferwarmcolorsandwhatkindofpeopleprefercoolcolors?

Pleasereadon.

ColorsandPeople

Ingeneral,peopletalkabouttwogroupsofcolors:

warmcolorsandcoolcolors.Researchersthinkthattherearetwogroupsofpeople;

thosewhopreferwarmcolorsandthosewhoprefercoolcolors.

Thewarmcolorsarered,orangeandyellow.Wheretherearewarmcolorsandalotoflight,peopleusuallywanttobeactive.Sociablepeople,thosewholiketobewithothers,likered.Thecoolcolorsaregreen,blueandviolet.Thesecolors,unlikewarmcolors,arerelaxing.Wheretherearecoolcolors,peopleareusuallyquiet.Peoplewholiketospendtimealoneoftenpreferblue.

Peopleassociatecolorswithdifferentobjects,feelings,andholidays.Red,forexample,isthecoloroftire,heat,blood,andlife,Peoplesayredisanexcitingandactivecolor.Theyassociateredwithafeelinglikeanger.Redisusedforsignsofdanger,suchasstopsignsandfireengines.TheholidayswhichareassociatedwithrodareNationalDayandNewYear'

sDay.

Businessmenknowthatpeoplechooseproductsbycolor.Goodbusinessmenknowthatyoungpeoplepreferdifferentcolorsfromoldpeopleandmenpreferdifferentcolorsfromwomen.

Youngchildrenreacttothecolorofanobjectbeforetheyreacttotheshape.Theypreferwarmcolors—red，Yellow,andorange.Whenpeoplegrowolder,theybegintoreacttotheshapeofanobjectratherthantoitscolor.Thefavoritecolorofadultsofallracesandnationalitiesisblue.Theirsecondfavoritecolorisred,andtheirthirdisgreen.Onthewhole,womenpreferbrightercolorsthanmendo.Itisevenpossiblethatyourfavoritecolortellsalotaboutyou.

Whatisyourfavoritecolor?

Doyoulikeyellow,orange,andred?

Ifyoudo,youmustbeanoptimist,aleader,oranactivepersonwhoenjoyslife,peopleandexcitement.Doyouprefergreensandblues?

Thenyouareprobablyquiet,shy,andyouwouldratherfollowthanlead.Youtendtobeapessimist.Atleast,thisiswhatpsychologiststellus,andtheyshouldknow,becausetheyhavebeenseriouslystudyingthemeaningofcolorpreference,aswellastheeffectthatcolorshaveonhumanbeing.Theytellus,amongotherfacts,thatwedon’tchooseourfavoritecoloraswegrowup—wearebornwithourpreference.Ifyouhappentolosebrown,youdidsoassoonasyouopenedyoureyes,