电子商务外文翻译Word格式.docx
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toallchangedirectiononeafteranother,and"
practicaloneofthemoredistinctcharacteristics"
:
Itismostwebsitesthatareallattemptingtodothetrue"
e-commerce"
.Whatis"
so?
Theso-callede-commerce(ElectronicCommerce)utilizestechnologyofthecomputer,networktechnologyandlong-rangecommunicationtechnology,realizetheelectrification,digitizationandnetworkedinthecourseofthewholecommercialaffair(buysandsells).Peoplearenolongerface-to-face,lookatthetruegoods,dependonthepapermediumdocument(includingthecash)tocarryonthebusinesstransaction.Butprovideanddeliversystemandfundconvenienttobesafeandsettleaccountanddoadealsystematicallythroughafeastfortheeyesgoodsinformationonnet,perfectlogisticsthroughthenetwork(buyandsell).
Infact,thecourseofthewholetradecanbedividedintothreestages:
Thefirststageisinformationinterchangestage:
Totradecompany,inordertoreleaseinformationstagethisstage.Mainlychooseone'
sownoutstandinggoods,organizeone'
sowngoodsinformationmeticulously,setupone'
sownwebpage,thenjoininfamouswebsiteswithgreaterreputation,withstrongerinfluencepower,ofhigherclickingrate,letasmanyaspossiblepeopleunderstandyouknowyou.Tobuyer,thisstageisthestagegoingtolookforthegoodsandgoodsinformationonthenet.Itismainlyaccordingtotheneedsofone'
sownone,surftheNetandlookfortheinformationandgoodsthatoneselfneeds,andthetradecompanychoosingtheservicewithahighreputationtobewellcheap.
Thesecondstagesignsthecontractstageofthegoods:
AsB2B(tradecompanyvs.tradecompany),thisstageisexchangecourseofsigningthecontract,finishingtheessentialtradeandbusinessnote.Theonesthatshouldpayattentiontoare:
Complicatedproblems,suchasaccuracy,dependability,can'
tbealtereddingofthedata,etc..AsB2C(tradecompanyvs.personalcustomer),thisstagefinishesdoingshoppingtheorderformofthecoursesignscourse,thecustomershouldrefergoods,one'
sowncontactinginformation,way,paymentmethodtodelivergoodswhichyouchoosetothetradecompanyafterinthenetworkgoodsignwell,thetradecompanyshouldsendmailsorthetelephoneandverifyabove-mentionedcontentsafterreceivingtheorderform.
Thethirdstagecarriesongoodshandingover,fundsettlementstageaccordingtothecontract:
Thisstageisstagewhentradeofthewholegoodsisverykey,notmerelyinvolvetheputtinginplacecorrectlyandsafelyonthenetoffund,involvetheaccuracythatthegoodsprovideanddeliver,putinplaceontimetooatthesametime.Thereisbanking,provideanddeliversystematicinvolvementatthisstage,technically,inlaw,suchrespectsasthestandardisfirst-classhavehigherrequests.Thesucceedingornotforastagejusthereofonlinetrade.
Second,characteristicthate-commercedevelops:
Widerenvironment:
Peoplearenotrestrictedbytime,isnotrestrictedbyspace,agreatdealofrestrictionsnotdoingshoppingbythetradition,canconcludethebusinessonthenetwheneverandwhereverpossible.
Widermarket:
Thisworldwillbecomeverysmallonthenet,atradecompanycanfaceglobalconsumers,andaconsumercandoshoppinginanyglobaltradecompany.
Fastercirculationandcheapprice:
E-commercehasreducetheintermediatelinkofcirculationofcommodities,hassavedalargeamountofexpenses,thusreducedthecostofthecirculationofcommoditiesandtradegreatly.
Accordwiththedemandsfortimesevenmore:
Peoplepursuethefashion,stresstheindividualcharactermoreandmorenowadays,payattentiontotheenvironmentthatdoesshopping,theonlineshopping,theshoppingcoursethatbestreflectsindividualization.
Third,whichinfluenceise-commerceproducedtosocialeconomy?
E-commercewillchangethewayofthecommercialactivity
Thetraditionalmosttypicalsceneofcommercialactivityisthat"
thesalesmanexistseverywhere"
"
thepurchasingagentrunseverywhere"
revealthemouth,runandbreaktheleg"
consumerslookforthegoodsthatoneselfneedallpoopedoutlayinthemarket.Now,itisiftouchitallrighttopassInternet,peoplecanentertheonlinemarkettobrowsethrough,purchaseallkindsofproducts,andcanalsogetonlineservice,tradecompanycangetintouchwiththecustomeronthenet,utilizethenetworktocarryonthepaymentforgoodsandcloseserving,thegovernmentcanalsocarryonelectroncallingforbid,governmentprocurement,etc.conveniently.
E-commercewillchangepeople'
sconsumptionpattern
Thebiggestcharacteristicofonlineshoppingisconsumers'
leadingfactor,doshoppingthewillisgraspedinconsumer'
shands,atthesametimeconsumerscanalsofinishthetradebywayofakindofrelaxedandfreeself-service,consumer'
ssovereigntycanbefullyembodiedintheshoppingatnetwork.
E-commercewillchangethemodesofproductionofenterprises
Becausee-commerceisakindofswift,convenientshoppingmeans,consumers'
individualization,priviledgesneedandbeabletobetotallyshowninfrontofthemanufacturerthroughthenetwork,inordertopleasecustomers,stressthedesignstyleoftheproducts,alotofenterprisesinthemanufacturingindustrydevelopandpopularizee-commerceoneafteranother,ifAmericanFordMotorCompanyconnectswithinsidenetworkofthecompanyin120,000computerworkstationsinthewholeworldofMarchof1998,andinclude15,000distributorsofthewholeworldintheinsidenetwork,thefinalpurposeofFordCompanyistorealizebeingaccordingtousers'
differentrequests,supplytheautomobileasrequired.
E-commercewillbringarevolutiontothetraditionaltrade
E-commerceisinthecourseofthewholecommercialactivity,throughthecombinationofpeopleandtelecommunicationsway,improvetheefficiencyofthecommercialactivitygreatly,reducetheunnecessaryintermediatelink,thetraditionalmanufacturingindustryenterstheerasofshortrun,muchvarietiesbythis,"
zerostock"
becomepossible;
Traditionalretailbusinessandwholesalebusinessopenthenewmodeof"
onlinemarketing"
of"
havingnoshop"
;
Variouskindsofonlineserviceshaveofferedthebrand-newmethodofserviceforservicetradeofthetradition.E-commercewillbringabrand-newfinancialcircles
Becausepaythekeylinkthatise-commercebymailsonline,itisbasicconditionthate-commercecanbedevelopedsmoothlytoo,withthebreak-throughofe-commerceontheelectronictradelink,suchservicesasonlinebank,bankcardpaythenetwork,electronicpaymentsystemofbankandelectroniccheque,electroniccash,bringtraditionalfinancialcirclesintoabrand-newfield.
E-commercewillchangethegovernment'
sbehavior
Thegovernmentisundertakingthefunctionofthemanagementandserviceofalargenumberofsocieties,economy,culture,ine-commerceera,asenterprisesusee-commercetocarryontheproductionandmanagement,thebankcomputerizesfinancialservices,andwhileconsumersrealizecosumptiononline,willputforwardthenewrequest,anelectronicgovernmentorcallingtheonlinegovernmentforgovernment'
sadministrationbehaviourtoo,willbecomeanimportantsocialrolease-commerceisdeveloped.
Inaword,asakindofcommercialactivitycourse,e-commercewillbringanunprecedentedrevolution,itsimpactonsocialeconomyfarexceedsthecommercialaffairitself.Besidestheseabove-mentionedinfluence,itwillalsobringenormousinfluenceonemployment,legalsystemandcultureandeducation,etc.,e-commercewillbringthemankindintotheinformation-intensivesociety.
Threepiecesoffunctionofe-commerce
Inthemoderninformation-intensivesociety,e-commercecanenablemasteringtheenterprisesandindividualsoftheinformationtechnologyandbusinessrule,utilizingvariouskindsofelectronictoolsandnetworkssystematically,thelowcostwithhighefficiencyisengagedinvariouskindsofcommercialtradeactivitiesrealizedinelectronicway.Accordingtousingwiththefunction,candividee-commerceintothreelevelsor3S,namelySHOW,SALE,SERVE:
SHOW(show)
Offertheelectronicmarketconditions,enterprisesreleasegoodsandotherinformationonthenetbywayofwebpage,withadvertiseetc.onthenet,throughSHOW,enterprisescanestablishone'
sowncorporateimage,expandthepopularityofenterprises,propagatetheserviceofone'
sownproducts,lookforthenewtradecooperativepartner.
SALE(trade)
Realizethewholecourseofthetransactionactivityofthetraditionalforminelectronicwayinthenetwork,forinstanceonlineshopping,etc..EnterprisescanfinishthewholecourseofthetradethroughSALE,expandtherangetraded,improvetheefficiencyofthework,reducethecostofthetrade,thusobtaintheeconomicandsocialbenefit.
SERVE(serve)
Andtheserviceaftersalebeforemeaningvariouskindsofrelatedtocommercialactivitythatenterpriseslaunchthroughthenetworkandselling,throughsuchSERVEonnet,enterprisescanperfectone'
sowne-commercesystem,consolidatethealreadyexistingcustomer,attractthenewcustomer,thusexpandthemanagementbusinessofenterprises,obtaingreatereconomicbenefitsandsocialbenefit.Theenterpriseisaprotagonistwholaunchese-commerce.
Howmanykindsareelectronicbusinessapplication?
E-commerceinside¡
è
enterpriseismainlytodealwithandexchangetradeandbusinessinformationthroughthewayofthenetwork(Intranet)insideenterpr