英语演讲Television News CoverageWord文件下载.docx

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英语演讲Television News CoverageWord文件下载.docx

TelevisionNewsCoverage

  Ithinkit'

sobviousfromthecamerasherethatIdidn'

tcometodiscussthebanoncyclamatesorDDT.IhaveasubjectwhichIthinkifofgreatimportancetotheAmericanpeople.TonightIwanttodiscusstheimportanceofthetelevisionnewsmediumtotheAmericanpeople.Nonationdependsmoreontheintelligentjudgmentofitscitizens.Nomediumhasamoreprofoundinfluenceoverpublicopinion.Nowhereinoursystemaretherefewerchecksonvastpower.So,nowhereshouldtherebemoreconscientiousresponsibilityexercisedthanbythenewsmedia.Thequestionis,"

Arewedemandingenoughofourtelevisionnewspresentations?

"

"

Andarethemenofthismediumdemandingenoughofthemselves?

  Mondaynightaweekago,PresidentNixondeliveredthemostimportantaddressofhisAdministration,oneofthemostimportantofourdecade.HissubjectwasVietnam.Myhope,ashisatthattime,wastorallytheAmericanpeopletoseetheconflictthroughtoalastingandjustpeaceinthePacific.For32minutes,hereasonedwithanationthathassufferedalmostathirdofamillioncasualtiesinthelongestwarinitshistory.

  WhenthePresidentcompletedhisaddress--anaddress,incidentally,thathespentweeksinthepreparationof--hiswordsandpoliciesweresubjectedtoinstantanalysisandquerulouscriticism.Theaudienceof70millionAmericansgatheredtohearthePresidentoftheUnitedStateswasinheritedbyasmallbandofnetworkcommentatorsandself-appointedanalysts,themajorityofwhomexpressedinonewayoranothertheirhostilitytowhathehadtosay.

  Itwasobviousthattheirmindsweremadeupinadvance.ThosewhorecallthefumblingandgropingthatfollowedPresidentJohnson’sdramaticdisclosureofhisintentionnottoseekanothertermhaveseenthesemeninagenuinestateofnonpreparedness.Thiswasnotit.

  OnecommentatortwicecontradictedthePresident’sstatementabouttheexchangeofcorrespondencewithHoChiMinh.AnotherchallengedthePresident’sabilitiesasapolitician.AthirdassertedthatthePresidentwasfollowingaPentagonline.Others,bytheexpressionsontheirfaces,thetoneoftheirquestions,andthesarcasmoftheirresponses,madecleartheirsharpdisapproval.

  ToguaranteeinadvancethatthePresident’spleafornationalunitywouldbechallenged,onenetworktrottedoutAverellHarrimanfortheoccasion.ThroughoutthePresident'

saddress,hewaitedinthewings.WhenthePresidentconcluded,Mr.Harrimanrecitedperfectly.HeattackedtheThieuGovernmentasunrepresentative;

hecriticizedthePresident’sspeechforvariousdeficiencies;

hetwiceissuedacalltotheSenateForeignRelationsCommitteetodebateVietnamonceagain;

hestatedhisbeliefthattheVietcongorNorthVietnamesedidnotreallywantmilitarytake-overofSouthVietnam;

andhetoldalittleanecdoteabouta“very,veryresponsible”fellowhehadmetintheNorthVietnamesedelegation.

  Allinall,Mr.HarrisonofferedabroadrangeofgratuitousadvicechallengingandcontradictingthepoliciesoutlinedbythePresidentoftheUnitedStates.WherethePresidenthadissuedacallforunity,Mr.Harrimanwasencouragingthecountrynottolistentohim.

  AwordaboutMr.Harriman.For10monthshewasAmerica’schiefnegotiatorattheParispeacetalks--aperiodinwhichtheUnitedStatesswappedsomeofthegreatestmilitaryconcessionsinthehistoryofwarfareforanenemyagreementontheshapeofthebargainingtable.LikeColeridge’sAncientMariner,Mr.Harrimanseemstobeundersomeheavycompulsiontojustifyhisfailurestoanyonewhowilllisten.Andthenetworkshaveshownthemselveswillingtogivehimalltheairtimehedesires.

  NoweveryAmericanhasarighttodisagreewiththePresidentoftheUnitedStatesandtoexpresspubliclythatdisagreement.ButthePresidentoftheUnitedStateshasarighttocommunicatedirectlywiththepeoplewhoelectedhim,andthepeopleofthiscountryhavetherighttomakeuptheirownmindsandformtheirownopinionsaboutaPresidentialaddresswithouthavingaPresident’swordsandthoughtscharacterizedthroughtheprejudicesofhostilecriticsbeforetheycanevenbedigested.

  WhenWinstonChurchillralliedpublicopiniontostaythecourseagainstHitler’sGermany,hedidn’thavetocontendwithagaggleofcommentatorsraisingdoubtsaboutwhetherhewasreadingpublicopinionright,orwhetherBritainhadthestaminatoseethewarthrough.WhenPresidentKennedyralliedthenationintheCubanmissilecrisis,hisaddresstothepeoplewasnotchewedoverbyaroundtableofcriticswhodisparagedthecourseofactionhe’daskedAmericatofollow.

  ThepurposeofmyremarkstonightistofocusyourattentiononthislittlegroupofmenwhonotonlyenjoyarightofinstantrebuttaltoeveryPresidentialaddress,but,moreimportantly,wieldafreehandinselecting,presenting,andinterpretingthegreatissuesinournation.First,let’sdefinethatpower.

  Atleast40millionAmericanseverynight,it’sestimated,watchthenetworknews.SevenmillionofthemviewA.B.C.,theremainderbeingdividedbetweenN.B.C.andC.B.S.AccordingtoHarrispollsandotherstudies,formillionsofAmericansthenetworksarethesolesourceofnationalandworldnews.InWillRoger’sobservation,whatyouknewwaswhatyoureadinthenewspaper.TodayforgrowingmillionsofAmericans,it’swhattheyseeandhearontheirtelevisionsets.

  Nowhowisthisnetworknewsdetermined?

Asmallgroupofmen,numberingperhapsnomorethanadozenanchormen,commentators,andexecutiveproducers,settleuponthe20minutesorsooffilmandcommentarythat’storeachthepublic.Thisselectionismadefromthe90to180minutesthatmaybeavailable.Theirpowersofchoicearebroad.

  Theydecidewhat40to50millionAmericanswilllearnoftheday’seventsinthenationandintheworld.Wecannotmeasurethispowerandinfluencebythetraditionaldemocraticstandards,forthesemencancreatenationalissuesovernight.Theycanmakeorbreakbytheircoverageandcommentaryamoratoriumonthewar.Theycanelevatemenfromobscuritytonationalprominencewithinaweek.Theycanrewardsomepoliticianswithnationalexposureandignoreothers.

  FormillionsofAmericansthenetworkreporterwhocoversacontinuingissue--liketheABMorcivilrights--becomes,ineffect,thepresidingjudgeinanationaltrialbyjury.

  Itmustberecognizedthatthenetworkshavemadeimportantcontributionstothenationalknowledge--throughnews,documentaries,andspecials.Theyhaveoftenusedtheirpowerconstructivelyandcreativelytoawakenthepublicconsciencetocriticalproblems.Thenetworksmadehungerandblacklungdiseasenationalissuesovernight.TheTVnetworkshavedonewhatnoothermediumcouldhavedoneintermsofdramatizingthehorrorsofwar.Thenetworkshavetackledourmostdifficultsocialproblemswithadirectnessandanimmediacythat’sthegiftoftheirmedium.Theyfocusthenation’sattentiononitsenvironmentalabuses--onpollutionintheGreatLakesandthethreatenedecologyoftheEverglades.ButitwasalsothenetworksthatelevatedStokelyCarmichaelandGeorgeLincolnRockwellfromobscuritytonationalprominence.

  Noristheirpowerconfinedtothesubstantive.Araisedeyebrow,aninflectionofthevoice,acausticremarkdroppedinthemiddleofabroadcastcanraisedoubtsinamillionmindsabouttheveracityofapublicofficialorthewisdomofaGovernmentpolicy.OneFederalCommunicationsCommissionerconsidersthepowersofthenetworksequaltothatoflocal,state,andFederalGovernmentsallcombined.CertainlyitrepresentsaconcentrationofpoweroverAmericanpublicopinionunknowninhistory.

  NowwhatdoAmericansknowofthemenwhowieldthispower?

Ofthemenwhoproduceanddirectthenetworknews,thenationknowspracticallynothing.Ofthecommentators,mostAmericansknowlittleotherthanthattheyreflectanurbaneandassuredpresenceseeminglywell-informedoneveryimportantmatter.WedoknowthattoamanthesecommentatorsandproducersliveandworkinthegeographicalandintellectualconfinesofWashington,D.C.,orNewYorkCity,thelatterofwhichJamesRestontermsthemostunrepresentativecommunityintheentireUnitedStates.

  Bothcommunitiesbaskintheirownprovincialism,theirownparochialism.

  Wecandeducethatthesemenreadthesamenewspapers.Theydrawtheirpoliticalandsocialviewsfromthesamesources.Worse,theytalkconstantlytooneanother,therebyprovidingartificialreinforcementtotheirsharedviewpoints.Dotheyallowtheirbiasestoinfluencetheselectionandpresentationofthenews?

DavidBrinkleystatesobjectivityisimpossibletonormalhumanbehavior.Rather,hesays,weshouldstriveforfairness.

  Anotheranchormanonanetworknewsshowcontends,andIquote:

“Youcan’texpungeallyourprivateconvictionsjustbecauseyousitinaseatlikethisandacamerastartstostareatyou.Ithinkyourprogramhastoreflectwhatyourbasicfeelingsare.I’llpleadguiltytothat.”

  Lessthanaweekbeforethe1968election,thissamecommentatorchargedthatPresidentNixon’scampaigncommitmentswerenomoredurablethancampaignballoons.Heclaimedthat,wereitnotforthefearofhostilereaction,RichardNixonwouldbegivinginto,andIquotehimexactly,“hisnaturalinstincttosmashtheenemywithacluborgoafterhimwithameataxe.”

  Hadthisslanderbeenmadebyonepoliticalcandidateaboutanother,itwouldhavebeendismissedbymostcommentatorsasapartisanattack.Butthisattackemanatedfromtheprivilegedsanctuaryo

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