商务英语写作report案例Word文件下载.docx

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商务英语写作report案例Word文件下载.docx

Consideration(体谅)

2.TipsforModernBusinessWriting商务信函的写作技巧

•Identifyingthewritingpurposeinthebeginning开门见山谈目的

常见信函开头

•Letterofenquiry:

WereadaboutyouradvertisementinthelocalnewspaperandwouldliketohavemoreinformationaboutMaplelandIndustrialPark.

•Letteroforder:

Wewouldliketoorderthefollowinggoods:

•Letterofinvitation:

WearepleasedtoinviteyoutothelaunchofEnglishTomorrow,theexcitingnewprogramforbusinessEnglishlearners.

•Letterofthanks:

Iamwritingtothankyouforthehospitalityyouextendedonourvisittoyourcompany.

•Letterofcomplaint:

IamwritingtocomplainaboutyourhandlingoftheorderNo.B13andsayhowdisappointedwearewithhowthisorderhasbeendealtwith.

•Letterofapology:

Thankyouforyourletterdated25June.Firstofall,Iwouldliketoapologisefortheunsatisfactoryhandlingofyourorder.

•Letterofreply:

Thankyouforyourenquiryof23May,inwhichyouexpressedaninterestinourGracesilkblouses.

•Basingyouropiniononfacts基于事实论观点

Examples

•“Thecustomersherehavealwaysbeensatisfiedwithyourproducts.However,someEuropeanmanufactureshaverecentlylaunchednewmodelswhicharecatchingonveryfast.Thereforewewonderwhetheryoucanimproveyourpresentdesigns.”

•Usingsmallparagraphs分段

Poorparagraghing:

DearMr.Miller,

I’vejustreceivedyourfaxandaftersearchingfordifferentpossibilities,thisiswhatIcanofferyou:

10%discountonthetotalprizeifyoubookourofficesfor18months,coulditbeinterestingforyou?

Youaskedusfor4officesinRiversideTowerandweonlyhave4leftbutplacedindifferentfloorsandtherearenoparkingspacesleft.WouldyoumindifIsearchwhatyouneedinOceanPalace?

OceanPalaceisabigTowerwith300parkingspaces,ithaswonderfulviewstoTulipParkandthepublictransportconnectionsarereallygood.I’vejustcheckedifwehave4officesleftinOceanPalaceandforyourinformationwehavethemnow!

!

Atthesamefloorandoneis10㎡andthelastoneis20㎡asyourequired.

Pleaseletmeknowifyouareinterestedinthispossibility.

Yourssincerely,

WilliamCruise

Betterparagraphing

Thankyouforyourorderbyfax.I’dliketomentionthatIcanofferyou10%discountifyouarebookingfor18-monthperiod.

Wehave4officesleftinRiversideTowerasyourequiredbuttheyareondifferentfloors.AlsothereisnoparkingspaceavailableatthemomentinRiversideTower.However,IcanofferyouaveryinterestingalternativeinOceanPalaceBuilding:

•4officesasyourequiredonsamefloor

•300parkingspacesandgoodpublictransportconnectionsforyouremployees

•Wonderfulviews.

PleasethinkaboutthisalternativeandthediscountImentionedbefore.IlookforwardtohearingfromyousoonsoIcanmakethebooking.

•Usingappropriatetone使用恰当的语气

上级对下级,话题为卫生检查,语气直接。

Dearall,

TherewillbeavisitfromhealthandsafetyinspectorsonMonday,April1stfrom9a.m.to15.Astheinspectionisnecessaryforourqualitymanagementcertificate,pleasebepreparedfortheinspectionbytellingthestafftotidyuptheirworkplace.

SamPowell

GeneralManager

下级对上级,话题为请假,语气委婉。

DearMr.Johnson,

Iwouldliketoattendaseminaron3April.Itisaboutpresentationskills.SinceIhavetomakemanypresentationtoourclients,thisseminarwillbeveryuseful.

Couldyoutellmeifitispossibletotaketimeoffworktoattendtheseminar?

Thanks

Angela

•Usingmoreactivevoiceandproperlinkingwords多使用主动语态和连词

Usetransition:

Example:

IamtheproductmanageroftheFoodServiceDivision.IwasinstructedbyJohnCarsontoevaluateourLiteFruitmarketingstrategy.Ihaveanalyzedtheeffectofthemarketingcampaignonthedivision.Thecampaignhasrunatalossfortwoyears.Istudiedthedivision’srecentcost-incomedataandconsumer—trendreports.IrecommendcontinuingtheLiteFruitcampaign.IurgeincreasingthepriceofLiteFruitanddirectingalargeportionoftheadvertisingbudgettomaleconsumers.

修改后:

JohnCarsoninstructedme,asproductmanageroftheFoodServiceDivision,toevaluateourLiteFruitmarketingstrategy.WhenIanalyzedtheeffectofthemarketingcampaignonthedivision,Ifoundthecampaignhadrunatalossfortwoyears.Todeterminetherootoftheproblem,Istudiedthedivision’srecentcost—incomedataandconsumer—trendreports.NowthatIhavecompletelymyreport,IrecommendcontinuingtheLiteFruitcampaign,increasingthepriceofLiteFruit,anddirectingalargeportionoftheadvertisingbudgettomaleconsumers.

•Usingcourteousexpressions措辞礼貌得体

 

3.TheLayoutofBusinessLetters商务信函的写作格式

正式的商务信函包含7个部分:

信头、日期、封内地址、称呼、正文、信尾客套语和签名。

示例如下:

PartTwo:

WritingBusinessLetters商务信函写作

1.LettersofEnquiry咨询信函

Usefulsentencepatterns

⏹Welearnfrom…thatyourcompanyspecializein…andwouldliketoestablishbusinessrelationshipwithyou.

⏹Yourfirmhasbeenintroduced(recommended)tousby…andnowwewouldliketohavemoreinformationabout…

⏹Weareinterestedin…youadvertisedrecentlyin…andwouldbegratefulifyoucouldsendusapamphletaswellasthecatalogueandprice-listofyourproducts.

⏹Iunderstandyouaremanufactures(dealersin)of…andshouldliketoknowifyoucansupplyuswith…

SampleLetter1

DearMSBrown

Withreferencetoyouradvertisementinthelocalnewspaper,wewouldliketohavemoreinformationaboutit.

·

Couldyoutelluswhichotherfirmsareinthearea,andwhatarethesizesoftheunitsavailableforrental.

Regardingthefinancialhelpmentioned,wewouldliketoknowwhowouldqualifyforitandhowtoapply.

Anotherpointwewanttoclarifyistheskilledlaborcostsherecomparedwithotherareas.

Finally,wewouldbegratefulifyoucouldsendustheinformationpacktoouraddress.

Welookforwardtohearingfromyousoon.

Yourssincerely

SampleLetter2

DearMsBudd,

Iamwriting________1)youradvertisementinFrozenWorldtradejournal_________2)furtherinformationabouttheservicesyourcompanyoffers.

WeareaproduceroffrozenfoodproductsbasedinHelsingorinDenmark_____3)wearelookingforanewtransportcompanytomakeregulardeliveriestodifferentpartsofEurope.

_____4),couldyoutellmeifyoumakedeliveriestocountriesoutsidetheEuropeanUnion–Russia,___________5)?

________________6)howmanylorriesyouhave___________7)youareabletodealwithsmallcargoeswhichdonotoccupyacompletelorry.

________8),Iwouldbegratefulifyoucouldgiveusasamplequotationforashipmentof40tonsoffrozenfishfromhelsingortoVienna_________9)wecanhaveanideaofyourprices.

Ilookforwardtohearingfromyou..

2.LettersofApplication求职信函

求职信函成功要素

•Tellthereaderwhatyouwantandwhatyoucandoforthecompany.

•Keepitbrief,succinctandsimple.

•Bespecificaboutthejobyouareseekingandquantifyyouraccomplishments.

•Makeiteasyontheeyes.

•Bepoliteandconfident.

SampleLetters

1应聘求职信

DearMrZhang,

InresponsetoyourjobadvertisementinChutianDaily,Iamwritingtoapplyforthetourguidepositioninyourcompany.

IwillgraduatefromWuhanUniversitywithaBachelor’sdegreeinEnglishtourismthisJune.IhavebeentakingcoursesontheEnglishlanguageandtourismformorethanthreeyearsandgotstraightAsforallofthem.Iknowtheimportanceofputtingbookknowledgeintopractice,soIhavebeenworkingasapart-timeguidefortheSundayHolidayfor2yearsandhaveaccumulatedrichexperience.Inaddition,IcanunderstandandspeakFrenchasasecondlanguage.

Iamavailableforajobinterviewatyourconvenience.Pleasecontactmethrough,or.Thankyouforyourtime!

2.自荐求职信

DearSirorMadam

Iamwritingtoaskifyouneedacivilengineerinyourcorporation,startingAugust1ofthisyear.

IamfromtheHenanProvinceandcurrentlyattendingtheGraduateSchoolofWuhanUniversity,pursuingamaster’sdegreeinCivilEngineering.WiththerecordsIhaveachieveduptonow,IamcertainthatIshallearnmy.DegreeinthecomingJuly.

Iobtainedmy.DegreeinCivilEngineeringfromHuazhongUniversityofScienceandTechnologyinJuly2005.ThenIservedtheHubeiConstructionEngineeringCompanyasanassistantcivilengineerforthreeyears.Duringthisperiod,Iwasengagedinsurveying,roaddesign,sitesupervision,andstructuraldesignformultistorybuildings.

Enclosedyoumayfindmyresumeandmyacademicrecords.CivilEngineeringisindeedanextensivefield.Withinthisfield,IammostinterestedandcompetentinStructuralDesignandFoundationEngineering.

Iamanenergeticyoungmancapableofhardwork.Iassureyouthatifmyapplicationissuccessful,Iwilldomybest.Thankyouforyourtimeandconsideration.Ihopetohearfromyousoon.

Yoursfaithfully

DavidLee

3.LettersofComplaints投诉信函

投诉信1

DearSirorMadam,

WeboughttheFM211copierattheJulyBusinessEqipmentShowintheNewYorkExhibitionCenter.Nowithasbeenactingupabit.

Wehavefollowedtheoperationprocedurecarefully,buteverynowandthenitgives20copiesinsteadoftwo,followedby20sheetsofblankpaperbeforewecanstopit.

Wearethereforerequestingimmediateandfreerepairofthecopier.Itisurgentbecauseournormalofficeworkhasbeenseriouslydelayed.

Sincerelyyours,

投诉信2

Iwrit

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