商务英语写作report案例Word文件下载.docx
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Consideration(体谅)
2.TipsforModernBusinessWriting商务信函的写作技巧
•Identifyingthewritingpurposeinthebeginning开门见山谈目的
常见信函开头
•Letterofenquiry:
WereadaboutyouradvertisementinthelocalnewspaperandwouldliketohavemoreinformationaboutMaplelandIndustrialPark.
•Letteroforder:
Wewouldliketoorderthefollowinggoods:
•Letterofinvitation:
WearepleasedtoinviteyoutothelaunchofEnglishTomorrow,theexcitingnewprogramforbusinessEnglishlearners.
•Letterofthanks:
Iamwritingtothankyouforthehospitalityyouextendedonourvisittoyourcompany.
•Letterofcomplaint:
IamwritingtocomplainaboutyourhandlingoftheorderNo.B13andsayhowdisappointedwearewithhowthisorderhasbeendealtwith.
•Letterofapology:
Thankyouforyourletterdated25June.Firstofall,Iwouldliketoapologisefortheunsatisfactoryhandlingofyourorder.
•Letterofreply:
Thankyouforyourenquiryof23May,inwhichyouexpressedaninterestinourGracesilkblouses.
•Basingyouropiniononfacts基于事实论观点
Examples
•“Thecustomersherehavealwaysbeensatisfiedwithyourproducts.However,someEuropeanmanufactureshaverecentlylaunchednewmodelswhicharecatchingonveryfast.Thereforewewonderwhetheryoucanimproveyourpresentdesigns.”
•Usingsmallparagraphs分段
Poorparagraghing:
DearMr.Miller,
I’vejustreceivedyourfaxandaftersearchingfordifferentpossibilities,thisiswhatIcanofferyou:
10%discountonthetotalprizeifyoubookourofficesfor18months,coulditbeinterestingforyou?
Youaskedusfor4officesinRiversideTowerandweonlyhave4leftbutplacedindifferentfloorsandtherearenoparkingspacesleft.WouldyoumindifIsearchwhatyouneedinOceanPalace?
OceanPalaceisabigTowerwith300parkingspaces,ithaswonderfulviewstoTulipParkandthepublictransportconnectionsarereallygood.I’vejustcheckedifwehave4officesleftinOceanPalaceandforyourinformationwehavethemnow!
!
Atthesamefloorandoneis10㎡andthelastoneis20㎡asyourequired.
Pleaseletmeknowifyouareinterestedinthispossibility.
Yourssincerely,
WilliamCruise
Betterparagraphing
Thankyouforyourorderbyfax.I’dliketomentionthatIcanofferyou10%discountifyouarebookingfor18-monthperiod.
Wehave4officesleftinRiversideTowerasyourequiredbuttheyareondifferentfloors.AlsothereisnoparkingspaceavailableatthemomentinRiversideTower.However,IcanofferyouaveryinterestingalternativeinOceanPalaceBuilding:
•4officesasyourequiredonsamefloor
•300parkingspacesandgoodpublictransportconnectionsforyouremployees
•Wonderfulviews.
PleasethinkaboutthisalternativeandthediscountImentionedbefore.IlookforwardtohearingfromyousoonsoIcanmakethebooking.
•Usingappropriatetone使用恰当的语气
上级对下级,话题为卫生检查,语气直接。
Dearall,
TherewillbeavisitfromhealthandsafetyinspectorsonMonday,April1stfrom9a.m.to15.Astheinspectionisnecessaryforourqualitymanagementcertificate,pleasebepreparedfortheinspectionbytellingthestafftotidyuptheirworkplace.
SamPowell
GeneralManager
下级对上级,话题为请假,语气委婉。
DearMr.Johnson,
Iwouldliketoattendaseminaron3April.Itisaboutpresentationskills.SinceIhavetomakemanypresentationtoourclients,thisseminarwillbeveryuseful.
Couldyoutellmeifitispossibletotaketimeoffworktoattendtheseminar?
Thanks
Angela
•Usingmoreactivevoiceandproperlinkingwords多使用主动语态和连词
Usetransition:
Example:
IamtheproductmanageroftheFoodServiceDivision.IwasinstructedbyJohnCarsontoevaluateourLiteFruitmarketingstrategy.Ihaveanalyzedtheeffectofthemarketingcampaignonthedivision.Thecampaignhasrunatalossfortwoyears.Istudiedthedivision’srecentcost-incomedataandconsumer—trendreports.IrecommendcontinuingtheLiteFruitcampaign.IurgeincreasingthepriceofLiteFruitanddirectingalargeportionoftheadvertisingbudgettomaleconsumers.
修改后:
JohnCarsoninstructedme,asproductmanageroftheFoodServiceDivision,toevaluateourLiteFruitmarketingstrategy.WhenIanalyzedtheeffectofthemarketingcampaignonthedivision,Ifoundthecampaignhadrunatalossfortwoyears.Todeterminetherootoftheproblem,Istudiedthedivision’srecentcost—incomedataandconsumer—trendreports.NowthatIhavecompletelymyreport,IrecommendcontinuingtheLiteFruitcampaign,increasingthepriceofLiteFruit,anddirectingalargeportionoftheadvertisingbudgettomaleconsumers.
•Usingcourteousexpressions措辞礼貌得体
3.TheLayoutofBusinessLetters商务信函的写作格式
正式的商务信函包含7个部分:
信头、日期、封内地址、称呼、正文、信尾客套语和签名。
示例如下:
PartTwo:
WritingBusinessLetters商务信函写作
1.LettersofEnquiry咨询信函
Usefulsentencepatterns
⏹Welearnfrom…thatyourcompanyspecializein…andwouldliketoestablishbusinessrelationshipwithyou.
⏹Yourfirmhasbeenintroduced(recommended)tousby…andnowwewouldliketohavemoreinformationabout…
⏹Weareinterestedin…youadvertisedrecentlyin…andwouldbegratefulifyoucouldsendusapamphletaswellasthecatalogueandprice-listofyourproducts.
⏹Iunderstandyouaremanufactures(dealersin)of…andshouldliketoknowifyoucansupplyuswith…
SampleLetter1
DearMSBrown
Withreferencetoyouradvertisementinthelocalnewspaper,wewouldliketohavemoreinformationaboutit.
·
Couldyoutelluswhichotherfirmsareinthearea,andwhatarethesizesoftheunitsavailableforrental.
Regardingthefinancialhelpmentioned,wewouldliketoknowwhowouldqualifyforitandhowtoapply.
Anotherpointwewanttoclarifyistheskilledlaborcostsherecomparedwithotherareas.
Finally,wewouldbegratefulifyoucouldsendustheinformationpacktoouraddress.
Welookforwardtohearingfromyousoon.
Yourssincerely
SampleLetter2
DearMsBudd,
Iamwriting________1)youradvertisementinFrozenWorldtradejournal_________2)furtherinformationabouttheservicesyourcompanyoffers.
WeareaproduceroffrozenfoodproductsbasedinHelsingorinDenmark_____3)wearelookingforanewtransportcompanytomakeregulardeliveriestodifferentpartsofEurope.
_____4),couldyoutellmeifyoumakedeliveriestocountriesoutsidetheEuropeanUnion–Russia,___________5)?
________________6)howmanylorriesyouhave___________7)youareabletodealwithsmallcargoeswhichdonotoccupyacompletelorry.
________8),Iwouldbegratefulifyoucouldgiveusasamplequotationforashipmentof40tonsoffrozenfishfromhelsingortoVienna_________9)wecanhaveanideaofyourprices.
Ilookforwardtohearingfromyou..
2.LettersofApplication求职信函
求职信函成功要素
•Tellthereaderwhatyouwantandwhatyoucandoforthecompany.
•Keepitbrief,succinctandsimple.
•Bespecificaboutthejobyouareseekingandquantifyyouraccomplishments.
•Makeiteasyontheeyes.
•Bepoliteandconfident.
SampleLetters
1应聘求职信
DearMrZhang,
InresponsetoyourjobadvertisementinChutianDaily,Iamwritingtoapplyforthetourguidepositioninyourcompany.
IwillgraduatefromWuhanUniversitywithaBachelor’sdegreeinEnglishtourismthisJune.IhavebeentakingcoursesontheEnglishlanguageandtourismformorethanthreeyearsandgotstraightAsforallofthem.Iknowtheimportanceofputtingbookknowledgeintopractice,soIhavebeenworkingasapart-timeguidefortheSundayHolidayfor2yearsandhaveaccumulatedrichexperience.Inaddition,IcanunderstandandspeakFrenchasasecondlanguage.
Iamavailableforajobinterviewatyourconvenience.Pleasecontactmethrough,or.Thankyouforyourtime!
2.自荐求职信
DearSirorMadam
Iamwritingtoaskifyouneedacivilengineerinyourcorporation,startingAugust1ofthisyear.
IamfromtheHenanProvinceandcurrentlyattendingtheGraduateSchoolofWuhanUniversity,pursuingamaster’sdegreeinCivilEngineering.WiththerecordsIhaveachieveduptonow,IamcertainthatIshallearnmy.DegreeinthecomingJuly.
Iobtainedmy.DegreeinCivilEngineeringfromHuazhongUniversityofScienceandTechnologyinJuly2005.ThenIservedtheHubeiConstructionEngineeringCompanyasanassistantcivilengineerforthreeyears.Duringthisperiod,Iwasengagedinsurveying,roaddesign,sitesupervision,andstructuraldesignformultistorybuildings.
Enclosedyoumayfindmyresumeandmyacademicrecords.CivilEngineeringisindeedanextensivefield.Withinthisfield,IammostinterestedandcompetentinStructuralDesignandFoundationEngineering.
Iamanenergeticyoungmancapableofhardwork.Iassureyouthatifmyapplicationissuccessful,Iwilldomybest.Thankyouforyourtimeandconsideration.Ihopetohearfromyousoon.
Yoursfaithfully
DavidLee
3.LettersofComplaints投诉信函
投诉信1
DearSirorMadam,
WeboughttheFM211copierattheJulyBusinessEqipmentShowintheNewYorkExhibitionCenter.Nowithasbeenactingupabit.
Wehavefollowedtheoperationprocedurecarefully,buteverynowandthenitgives20copiesinsteadoftwo,followedby20sheetsofblankpaperbeforewecanstopit.
Wearethereforerequestingimmediateandfreerepairofthecopier.Itisurgentbecauseournormalofficeworkhasbeenseriouslydelayed.
Sincerelyyours,
投诉信2
Iwrit