BEC常考问题及应答Word文件下载.docx
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Inmyopinionmakingyourcustomersfeelvaluedisveryimportant.//First,Itcanmaintainthecustomer’sloyaltytoyourproductssothatyoucanfurtherstrengthenyourcompany’scustomerbase.//Second,valuedcustomersoftenpaytheirattentiontoyourcompany’sdevelopmentandtheywouldliketogiveyousomeadviceorsuggestionswhichyoucanusetofurtherpromotethequalityofyourcompany’sproductsorservices.Thiswillinturnhelpyoutoattractmorecustomersandmakethemfeelvalued.//ThereforeIbelievethatmakingyourcustomersfeelvaluedisofgreatimportance.
2.Theimportancetoacompanyofcontrollingexpansion
itisveryimportantforacompanytocontrolitsexpansion,because,firstly,expansionneedsalargeinitialinvestment.Ifyourcompanycannotaffordthelongtermdrainonfinancialresources,it’sprobablybettertowait.Secondly,personnelandsystems.Ifacompanyexpandstoofast,theymaynothaveenoughtimetogetthemanagementteaminplace,andtheyhavelittletimetoadjusttheiroperatingsystemsandcontrolstosuitthechangingneeds.Onlywhenacompanykeepsitselfatareasonablesizecanthebusinessbeorganized.Lastbutnotleast,controllingexpansionallowsusenoughtimetoresearchonthemarketsanddesignnewproductstoanswerthespecificneedsofthechangingmarket.
3.Howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany
thereareseveralmethodswecanuseinordertomakeouragentsmaintainahighlevelofefficiency.First,wecanbuildanincentivesysteminourcompanytoencourageouragentstomaintainhighlevelofeffectiveness.Ofcoursethosewhoareunwillingtoworkhardwillbepunishedorevenfired.Second,wecantrainthosewhoarelackingofexperienceorskillstoimprovetheleveloftheireffectiveness.Third,wemustenhanceouragents’awarenessthattheyarepartsofthecompanyandwhattheydoandsaywhenrepresentingourcompanyisofgreatimportancetothedevelopmentandbenefitsofthecompany.
4.Theimportanceofplanningworktimeeffectively
firstaneffectivetimetableplannedbythecompanycanavoidunnecessarytime-consumingworkwhichwillhavetobedonebymorestaffthannecessary.Thereforeindividualefficiencycanbeachieved.Second,aneffectivetimetableexplainsindetaileverystepthestaffmembersneedtofollowtofinishtheworkandtheexacttimetheywillspend,whichwillenablethestafftogetclearideaaboutthetimelimitationandtofinisheverystepbeforedeadline.Thereforetheproductionorserviceofthecompanywillgoatafastpace.
5.Howtoensureinter-departmentalco-operationonnewprojects
toensureinter-departmentalco-operationonnewprojectsthefirstthingweshoulddoistosetupaclearobjectiveamongalldepartments.Everyoneineverydepartmentshouldknowexactlywhatthecompanywilldowiththesenewprojects,whatthecompanyexpectsfromthenewprojectsandwhateachdepartmentshoulddoduringtheinter-departmentalco-operation.Second,anintra-netshouldbebuiltinthecompanysothateverydepartmentwillhavethechancetocommunicatewithothersabouttheirplansonthenewprojects.Inaddition,differentideascanbediscussedandfinaldecisioncanbemadeonnet.Third,asoundenvironmentofteamworkshouldbeencouragedandspecialattentionshouldbepaidtoestablishinginter-departmentalteamworkspirit.
6.Howtoevaluateandselectnewproducts
theevaluationandselectionofnewproductsshouldbebasedontwoaspects.First,wecanevaluateandselectnewproductsaccordingtotheirperformancesinmarket.Wecancarryoutaninvestigationonhowcustomerslikethesenewproducts.Theresultscanbeusedtohelptoestablishtheguidelineunderwhichnewproductsareevaluatedandselected.Second,wecanmakeatrialpurchasingofthenewproductsandtesttheirqualitiestoseeiftheymeetourdemands.Iftheresultofthetestisfinethenwejustgoaheadtomakelargeorderswiththeproducersandifnotwejuststopandwon’tsufferanyloss.
7.Theimportancetoacompanyofhavingwellmotivatedstaff
It’scruciallyimportantforacompanytohavewell-motivatedstaff.First,staff’smoralerepresentsacompany’simage.Iftheemployeesarelow-spirited,thecustomerswon’ttrustthebrandatall.Second,well-motivatedstaffcanmaintainahighlevelofeffectiveness.It’shadtobelievethatacompanyfulloflowspiritedemployeescanhavegoodperformance.Third,wellmotivatestaffcanalsohelpcreateasoundenvironmentofmutualhelpandmutualunderstandingwithinthecompanyandstimulatetheircolleagues’morale,whichwilldefinitelyimprovetheefficiencyofthecompany.Thereforeit’sveryimportantforacompanytohavewellmotivatedstaff.
8.Howtodecidewhethertopurchaseorrentcompanypremises
firstweshouldseetoitthatwecheckthefinancialsituationofourcompanybeforewedecidewhethertopurchaseorrentcompanypremises.Asweallknowwewillhavetospendmuchmoremoneyinpurchasingpremisesthanrentingthem.Thereforeweshouldcheckourcompany’sfinancialsituationtoseewhetherwenowhaveenoughmoneytopurchasepremises.Anyignoranceofcurrentfinancialsituationwillbreakcompany’scashfloworevenunderminethecompany’snormalproduction.
Secondweshouldaskourselvestheaimthatmakesuspurchaseorrentpremises.Dowewanttosetupourheadquartersforalong-terminvestigationwhichwilldefinitelyneedustopurchasebuildingsorjustbuildabranchforashort-termprojectwhichrequiresonlysomerentedhouses?
Afterallthesecarefulstudieswecanmakeourdecision.
9.Howtoensurethatpricelevelsfornewproductsaresetappropriately
firstweshouldconsiderthecostofournewproductsbeforeweputthemintothemarket.Thepricelevelwesetshouldatleastincludeallthecostandinvestmentandmakeusgainsomemargins.Usingadvancedcostanalysissoftwareisusuallynecessaryinthisstep.Secondweshouldcarryoutaninvestigationormarketresearchinthetargetmarkettoseewhatpricelevelcanbeacceptedbyourpotentialcustomers.What’sworthmentioningisthatwemustmakesurethattheresearchresultsareaccurate.Wewillalsohavetostudytheconsumer’shabitsandthepopularityofournewproductsinthetargetmarket.Onlythroughthesecomprehensiveinvestigationscanweensuretheappropriatepricelevelsofournewproducts.
10.Theimportanceofforeignlanguagetrainingforselectedemployees
companiesoftenselectsomeoftheiremployeesandappointthemasrepresentativestodealwithforeigntrade,exportandotherinternationalbusinesses.Thereforeit’svitalforcompaniestogiveselectedemployeesforeignlanguagetraining.Firstinordertodointernationalbusinesswellsalespersonsshouldknowdifferentculturesofdifferentcountriesinwhichpeoplearedoingbusinesswitheachother.Themosteffectivewaytounderstandtheseisthroughforeignlanguagelearningwhichcanbereinforcedintheforeignlanguagescoursessponsoredbycompanies.Aftertrainingemployeescancommunicatefreelywiththeirforeignclientsandmorecontractswillbesigned.Second,withemployeesmasteringavarietyofforeignlanguagescross-nationculturescanbeintroducedtocompaniesandcontactwiththeoutsideworldcanbepromoted,whichwillgraduallymakeacompanyevolveintoamulti-nationalone.
11.Howtoselectasuitableagencytohandleacompany’sadvertising
threepointsshouldbeconsideredinordertoselectasuitableagency.First,theselectedagencyshouldbefamiliarwiththecharacteroftheproductswhichthecompanywantstoadvertisesothatthebestfeaturesoftheadvertisedproductsofthecompanycanbedemonstratedbytheadvertisement.Second,theagencyshouldhaveprofoundknowledgeindesigningproducingandpublishingadvertisementwhichisnotonlyakindofartbutalsoanimportantmarketingmethod.Third,theselectedagencyshouldhavethestrongabilitytocombinetheaestheticpresentedbytheadvertisementwiththeneedofthecompanytopromoteproducts.
12.Howtodecidewhethertofloatacompanyonthestockmarket
weshouldcheckthepolicyconcerninglistingacompanyontothestockmarket.Differentstockexchangeshavedifferentpoliciesandrequirements.Weshouldcheckthesepoliciesorrequirementstoseethatifourcompanymeetsthedemandsoastobelistedonthestockmarket.ForexampleaccordingtothepolicyofmanySEs,thetotalcapitalofacompanyshouldmeetacertainlevelbeforeitcanbelisted.Besides,itsafter-taxprofitsshouldalsoreachacertainlevel.Socheckthesepoliciestoseeifourcompanyisqualifiedtobelistedontothestockmarket.Second,weshouldunderstandandarewillingtotaketheresponsibilitiesthatalistingcompanyhastobearsuchasdisclosuredirector’sdutyallkindsofexpensestaxandsoon.
13.Theimportancetoacompanyofofferingitsproductsontheworld-wildweb
firstofferingyourproductsontheinternetisinitselfanewandveryeffectivemeansofadvertisingwhichyoucanmakeuseof.PeopleatverycorneroftheworldwiththeaccesstotheInternetwillgettoknowyourproductsaswellastheirqualitypricefunctions.Youwon’thavetoworryaboutputtingalargesumofmoneyonyouradvertisingbecausetheon-lineadvertisementismuchcheaperthanTVcommercials.Secondyoucansellyourproductsdirectlyontheinternetandyoudon’tevenneedtoopenyoursaleschannelswhichusedtotakeuptoomuchmoneyandresourceofyourcompany.Yourproductswillbepurchasedthroughworld-wildwebandyou