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ThefollowingappearedaspartofanannualreportsenttostockholdersbyOlympicFoods,aprocessoroffrozen
foods:
“Overtime,thecostsofprocessinggodownbecauseasorganizationslearnhowtodothingsbetter,theybecome
moreefficient.Incolorfilmprocessing,forexample,thecostofa3-by-5-inchprintfellfrom50centsforfive-day
servicein1970to20centsforone-dayservicein1984.Thesameprincipleappliestotheprocessingoffood.And
sinceOlympicFoodswillsooncelebrateits25thbirthday,wecanexpectthatourlongexperiencewillenableusto
minimizecostsandthusmaximizeprofits.”
ThefollowingappearedinamemorandumfromthebusinessdepartmentoftheApogeeCompany:
“WhentheApogeeCompanyhadallitsoperationsinonelocation,itwasmoreprofitablethanitistoday.Therefore,
theApogeeCompanyshouldclosedownitsfieldofficesandconductallitsoperationsfromasinglelocation.Such
centralizationwouldimproveprofitabilitybycuttingcostsandhelpingthecompanymaintainbettersupervisionofall
employees.”
Thefollowingappearedinamemorandumissuedbyalargecity’scouncilonthearts:
“Inarecentcitywidepoll,15percentmoreresidentssaidthattheywatchtelevisionprogramsaboutthevisualarts
thanwasthecaseinapollconductedfiveyearsago.Duringthesepastfiveyears,thenumberofpeoplevisitingour
city’sartmuseumshasincreasedbyasimilarpercentage.Sincethecorporatefundingthatsupportspublictelevision,
wheremostofthevisualartsprogramsappear,isnowbeingthreatenedwithseverecuts,wecanexpectthat
attendanceatourcity’sartmuseumswillalsostarttodecrease.Thussomeofthecity’sfundsforsupportingthearts
shouldbereallocatedtopublictelevision.”
ThefollowingappearedinanannouncementissuedbythepublisherofTheMercury,aweeklynewspaper:
“Sinceacompetinglower-pricednewspaper,TheBugle,wasstartedfiveyearsago,TheMercury’scirculationhas
declinedby10,000readers.ThebestwaytogetmorepeopletoreadTheMercuryistoreduceitspricebelowthatof
TheBugle,atleastuntilcirculationincreasestoformerlevels.TheincreasedcirculationofTheMercurywillattract
morebusinessestobuyadvertisingspaceinthepaper.”
Thefollowingappearedinareportpresentedfordiscussionatameetingofthedirectorsofacompanythat
manufacturespartsforheavymachinery:
“Thefallingrevenuesthatthecompanyisexperiencingcoincidewithdelaysinmanufacturing.Thesedelays,inturn,
aredueinlargeparttopoorplanninginpurchasingmetals.Considerfurtherthatthemanagerofthedepartmentthat
handlespurchasingofrawmaterialshasanexcellentbackgroundingeneralbusiness,psychology,andsociology,
butknowslittleaboutthepropertiesofmetals.Thecompanyshould,therefore,movethepurchasingmanagertothe
salesdepartmentandbringinascientistfromtheresearchdivisiontobemanagerofthepurchasingdepartment.”
Thefollowingappearedaspartofanarticleinamagazinedevotedtoregionallife:
“CorporationsshouldlooktothecityofHelioswhenseekingnewbusinessopportunitiesoranewlocation.Evenin
therecentrecession,Helios’sunemploymentratewaslowerthantheregionalaverage.Itistheindustrialcenterof
theregion,andhistoricallyithasprovidedmorethanitsshareoftheregion’smanufacturingjobs.Inaddition,Helios
isattemptingtoexpanditseconomicbasebyattractingcompaniesthatfocusonresearchanddevelopmentof
innovativetechnologies.”
Thefollowingappearedinthehealthsectionofamagazineontrendsandlifestyles:
“Peoplewhousetheartificialsweeteneraspartamearebetteroffconsumingsugar,sinceaspartamecanactually
contributetoweightgainratherthanweightloss.Forexample,highlevelsofaspartamehavebeenshowntotriggera
cravingforfoodbydepletingthebrainofachemicalthatregisterssatiety,orthesenseofbeingfull.Furthermore,
studiessuggestthatsugars,ifconsumedafteratleast45minutesofcontinuousexercise,actuallyenhancethe
body’sabilitytoburnfat.Consequently,thosewhodrinkaspartame-sweetenedjuicesafterexercisewillalsolosethis
calorie-burningbenefit.Thusitappearsthatpeopleconsumingaspartameratherthansugarareunlikelytoachieve
theirdietarygoals.”
Thefollowingappearedintheeditorialsectionofacorporatenewsletter:
“Thecommonnotionthatworkersaregenerallyapatheticaboutmanagementissuesisfalse,oratleastoutdated:
a
recentlypublishedsurveyindicatesthat79percentofthenearly1,200workerswhorespondedtosurvey
questionnairesexpressedahighlevelofinterestinthetopicsofcorporaterestructuringandredesignofbenefits
programs.”
Thefollowingappearedintheopinioncolumnofafinancialmagazine:
“Onaverage,middle-agedconsumersdevote39percentoftheirretailexpendituretodepartmentstoreproductsand
services,whileforyoungerconsumerstheaverageisonly25percent.Sincethenumberofmiddle-agedpeoplewill
increasedramaticallywithinthenextdecade,departmentstorescanexpectretailsalestoincreasesignificantly
duringthatperiod.Furthermore,totakeadvantageofthetrend,thesestoresshouldbegintoreplacesomeofthose
productsintendedtoattracttheyoungerconsumerwithproductsintendedtoattractthemiddle-agedconsumer.”
Thefollowingappearedintheeditorialsectionofalocalnewspaper:
“Thispastwinter,200studentsfromWaymarshStateCollegetraveledtothestatecapitolbuildingtoprotestagainst
proposedcutsinfundingforvariousstatecollegeprograms.Theother12,000Waymarshstudentsevidentlyweren’t
soconcernedabouttheireducation:
theyeitherstayedoncampusorleftforwinterbreak.Sincethegroupwhodid
notprotestisfarmorenumerous,itismorerepresentativeofthestate’scollegestudentsthanaretheprotesters.
Thereforethestatelegislatureneednotheedtheappealsoftheprotestingstudents.”
“InthefirstfouryearsthatMontoyahasservedasmayorofthecityofSanPerdito,thepopulationhasdecreasedand
theunemploymentratehasincreased.Twobusinesseshaveclosedforeachnewbusinessthathasopened.Under
Varro,whoservedasmayorforfouryearsbeforeMontoya,theunemploymentratedecreasedandthepopulation
increased.Clearly,theresidentsofSanPerditowouldbebestservediftheyvotedMontoyaoutofofficeand
reelectedVarro.”
ThefollowingappearedaspartofapromotionalcampaigntoselladvertisingspaceintheDailyGazettetogrocery
storesintheMarstonarea:
“AdvertisingthereducedpriceofselectedgroceryitemsintheDailyGazettewillhelpyouincreaseyoursales.
Considertheresultsofastudyconductedlastmonth.ThirtysaleitemsfromastoreindowntownMarstonwere
advertisedinTheGazetteforfourdays.Eachtimeoneormoreofthe30itemswaspurchased,clerksaskedwhether
theshopperhadreadthead.Two-thirdsofthe200shoppersaskedansweredintheaffirmative.Furthermore,more
thanhalfthecustomerswhoansweredintheaffirmativespentover$100atthestore.”
Thefollowingappearedaspartofacampaigntoselladvertisingtimeonalocalradiostationtolocalbusinesses:
“TheCumquatCafé
beganadvertisingonourlocalradiostationthisyearandwasdelightedtoseeitsbusiness
increaseby10percentoverlastyear’stotals.Theirsuccessshowsyouhowyoucanuseradioadvertisingtomake
yourbusinessmoreprofitable.”
Thefollowingappearedaspartofanewspapereditorial:
“TwoyearsagoNovaHighSchoolbegantouseinteractivecomputerinstructioninthreeacademicsubjects.The
schooldropoutratedeclinedimmediately,andlastyear’sgraduateshavereportedsomeimpressiveachievementsin
college.Infuturebudgetstheschoolboardshoulduseagreaterportionoftheavailablefundstobuymore
computers,andallschoolsinthedistrictshouldadoptinteractivecomputerinstructionthroughoutthecurriculum.”
ThefollowingappearedasapartofanadvertisementforAdams,whoisseekingreelectionasgovernor:
“ReelectAdams,andyouwillbevotingforprovenleadershipinimprovingthestate’seconomy.Overthepastyear
alone,70percentofthestate’sworkershavehadincreasesintheirwages,5,000newjobshavebeencreated,and
sixcorporationshavelocatedtheirheadquartershere.Mostoftherespondentsinarecentpollsaidtheybelievedthat
theeconomyislikelytocontinuetoimproveifAdamsisreelected.Adams’sopponent,Zebulon,wouldleadourstate
inthewrongdirection,becauseZebulondisagreeswithmanyofAdams’seconomicpolicies.”
ThefollowingappearedaspartofanarticleintheeducationsectionofaWaymarshcitynewspaper:
“Throughoutthelasttwodecades,thosewhoearnedgraduatedegreesfounditverydifficulttogetjo