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Inthispaper,Ishallarguethattheassertedrelationshipbetweenmarketconcentrationandcompetitioncannotbederivedfromexistingtheoreticalconsiderationsandthatitisbasedlargelyonanincorrectunderstandingoftheconceptofcompetitionorrivalry.Thestrongestapplicationoftheassertedrelationshipisintheareaofutilityregulationsince,ifweassumescaleeconomiesinproduction,itcanbededucedthatonlyonefirmwillproducethecommodity.Thelogicalvalidityorfalsityoftheassertedrelationshipshouldrevealitselfmostclearlyinthiscase.
Althoughpublicutilityregulationrecentlyhasbeencriticizedbecauseofitsineffectivenessorbecauseoftheundesirableindirecteffectsitproduces,thebasicintellectualargumentsforbelievingthattrulyeffectiveregulationisdesirablehavenotbeenchallenged.Eventhosewhoareinclinedtorejectgovernmentregulationorownershipofpublicutilitiesbecausetheybelievethesealternativesaremoreundesirablethanprivatemonopoly,implicitlyaccepttheintellectualargumentsthatunderlieregulation.
Theeconomictheoryofnaturalmonopolyisexceedinglybriefand,weshallsee,exceedinglyunclear.Currentdoctrineisreflectedintworecentstatementsofthetheory.Samuelsonwrites:
Underpersistingdecreasingcostsforthefirm,oneorafewofthemwillsoexpandtheirq’sastobecomeasignificantpartofthemarketfortheindustry’stotalQ.Wewouldthenendup
(1)withasinglemonopolistwhodominatestheindustry;
(2)withafewlargesellerswhotogetherdominatetheindustry...or(3)withsomekindofimperfectionofcompetitionthat,ineitherastablewayorinconnectionwithaseriesofintermittentpricewars,representsanimportantdeparturefromtheeconomist'
smodelof“perfect”competitionwhereinnofirmhasanycontroloverindustryprice.
AlchianandAllenviewtheproblemasfollows:
Ifaproductisproducedundercostconditionssuchthatlargerrates…[would]meanloweraveragecostperunit,…onlyonefirmcouldsurvive;
ifthereweretwofirms,onecouldexpandtoreducecostsandsellingpriceandtherebyeliminatetheother.Inviewoftheimpossibilityofmorethanonefirm’sbeingprofitable,twoistoomany.Butifthereisonlyone,thatincumbentfirmmaybeabletosetpricesabovefree-entrycostsforalongtime.Eitherresourcesarewastedbecausetoomanyareintheindustry,orthereisjustonefirm,whichwillbeabletochargemonopolyprices.
Atthispointitwillbeusefultostateexplicitlytheinterpretationofnaturalmonopolyusedinthispaper.If,becauseofproductionscaleeconomies,itislesscostlyforonefirmtoproduceacommodityinagivenmarketthanitisfortwoormorefirms,thenonefirmwillsurvive;
ifleftunregulated,thatfirmwillsetpriceandoutputatmonopolylevels;
theprice-outputdecisionofthatfirmwillbedeterminedbyprofitmaximizingbehaviorconstrainedonlybythemarketdemandforthecommodity.
Thetheoryofnaturalmonopolyisdeficientforitfailstorevealthelogicalstepsthatcarryitfromscaleeconomiesinproductiontomonopolypriceinthemarketplace.Toseethismostclearly,letusconsiderthecontractingprocessfromitsbeginning.
Whymustrivalssharethemarket?
Rivalsellerscanoffertoenterintocontractswithbuyers.Inthisbiddingcompetition,therivalwhooffersbuyersthemostfavorabletermswillobtaintheirpatronage;
thereisnoclearornecessaryreasonforbiddingrivalstoshareintheproductionofthegoodsand;
therefore,thereisnoclearreasonforcompetitioninbiddingtoresultinanincreaseinper-unitproductioncosts.
Whymusttheunregulatedmarketoutcomebemonopolyprice?
Thecompetitivenessofthebiddingprocessdependsverymuchonsuchthingsasthenumberofbidders,butthereisnoclearornecessaryreasonforproductionscaleeconomiestodecreasethenumberofbidders.Letprospectivebuyerscallforbidstoservicetheirdemands.Scaleeconomiesinservicingtheirdemandsinnowayimplythattherewillbeonebidderonly.Therecanbemanybiddersandthebidthatwinswillbethelowest.Theexistenceofscaleeconomiesintheproductionoftheserviceisirrelevanttoadeterminationofthenumberofrivalbidders.Ifthenumberofbiddersislargeorif,forotherreasons,collusionamongthemisimpractical,thecontractedpricecanbeverydosetoper-unitproductioncost.
Thedeterminantsofcompetitioninmarketnegotiationsdifferfromandshouldnotbeconfusedwiththedeterminantsofthenumberoffirmsfromwhichproductionwillissueaftercontractualnegotiationshavebeencompleted.Thetheoryofnaturalmonopolyisclearlyunclear.Economiesofscaleinproductionimplythatthebidssubmittedwillofferincreasingquantitiesatlowerper-unitcosts,butproductionscaleeconomiesimplynothingobviousabouthowcompetitivethesepriceswillbe.Ifonebiddercandothejobatlesscostthantwoormore,becauseeachwouldthenhaveasmalleroutputrate,thenthebidderwiththelowestbidpricefortheentirejobwillbeawardedthecontract,whetherthegoodbecement,electricity,stampvendingmachines,orwhatever,butthelowestbidpriceneednotbeamonopolyprice.
Thecriticismmadehereofthetheoryofnaturalmonopolycanbeunderstoodbestbyconstructinganexamplethatisfreefromirrelevantcomplications,suchasdurabilityofdistributionssystems,uncertainty,andirrationalbehavior,allofwhichmayormaynotjustifytheuseofregulatorycommissionsbutnoneofwhichisrelevanttothetheoryofnaturalmonopoly;
forthistheorydependsononebeliefonly—priceandoutputwillbeatmonopolylevelsif,duetoscaleeconomies,onlyonefirmsucceedsinproducingtheproduct.
Assumethatownersofautomobilesarerequiredtoownanddisplaynewlicenseplateseachyear.Theproductionoflicenseplatesissubjecttoscaleeconomies.
Thetheoryofnaturalmonopolyassertsthatundertheseconditionstheownersofautomobileswillpurchaseplatesfromonefirmonlyandthatfirm,intheabsenceofregulation,willchargeamonopolyprice,apricethatisconstrainedonlybythedemandforandthecostofproducinglicenseplates.Thelogicoftheexampledoesdictatethatlicenseplateswillbepurchasedfromonefirmbecausethiswillallowthatfirmtooffertheplatesatapricebasedonthelowestpossibleper-unitcost.Butwhyshouldthatpricebeamonopolyprice?
Therecanbemanybiddersfortheannualcontract.Eachwillsubmitabidbasedontheassumptionthatifitsbidislowestitwillselltoallresidents,ifitisnotlowestitsellstonone.Undertheseconditionstherewillexistenoughindependentlyactingbidderstoassurethatthewinningpricewilldifferinsignificantlyfromtheper-unitcostofproducinglicenseplates.
Ifonlyonefirmsubmitsthelowestprice,theprocessends,butiftwoormorefirmssubmitthelowestprice,oneisselectedaccordingtosomerandomselectiondeviceoroneisallowedtosellorgivehiscontractstotheother.Thereisnomonopolypricealthoughtheremayberenttosomefactorsiftheirsupplyispositivelysloped.Thereisnoregulationoffirmsintheindustry.Thepriceisdeterminedinthebiddingmarket.Theonlyroleplayedbythegovernmentorbyaconsumers,buyingcooperativeissomerandomdevicetoselectthewinningbidderifmorethanonebidderbidsthelowestprice.
Thereareonlytwoimportantassumptions:
(1)Theinputsrequiredtoenterproductionmustbeavailabletomanypotentialbiddersatpricesdeterminedinopenmarkets.Thislendscredibilitytonumerousrivalbids.
(2)Thecostofcolludingbybiddingrivalsmustbeprohibitivelyhigh.Thereaderwillrecognizethattheserequirementsarenodifferentthanthoserequiredtoavoidmonopolypriceinanymarket,whetherproductioninthatmarketisorisnotsubjecttoscaleeconomies.
Moreover,ifwearewillingtoconsiderthepossibilitythatcollusionormergerofallpotentialbiddingrivalsisareasonableprospect,thenwemustexaminetheothersideofthecoin.Whyshouldcollusionormergerofbuyersbeprohibitivelycostlyifaninfiniteorlargenumberofbiddingrivalscancolludesuccessfully?
Ifweallowbuyersaccesstothesametechnologyofcollusion,themarketwillbecharacterizedbybilateralnegotiationsbetweenorganizedbuyersandorganizedsellers.Whiletheoutcomeofsuchnegotiationsissomewhatuncertainwithrespecttowealthdistribution,thereisnoreasontoexpectinefficiency.
Justwhatisthesupplyelasticityofbiddersandwhatarethecostsofcolludingarequestionstobeansweredempiricallysincetheycannotbededucedfromproductionscaleeconomies.Thereexistmorethanonefirmineverypublicutilityindustryandmanyfirmsexistinsomepublicutilityindustries.Andthisistrueeventhoughlicensingrestrictionshavebeensevere;
theassertionthatthesupplyofpotentialbiddersinanymarketwouldbeveryinelasticiflicensingrestrictionscouldbeabolishedwouldseemdifficulttodefendwhenproducingcompetitorsexistinnearbymarkets.Thepresenceofactiverivalry