Organizational Development Plan to Encourage Change and Innovation.docx

Organizational Development Plan to Encourage Change and Innovation.docx

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OrganizationalDevelopmentPlantoEncourageChangeandInnovation

OrganizationalDevelopmentPlantoEncourageChangeandInnovation—ontheCaseofArchitecturalConsultingFirm

1.BackgroundIntroduction

1.1.OrganizationProfile

Theorganization（abbreviationCCDI）isalargearchitecturalconsultingfirmfoundedin1994,whichprovidesintegratedservicesforurbanconstructionanddevelopment.Ithasbusinessunitscoveringbroadindustrysectorstoachievespecialization.FiveregionalofficesthatarelocatedinShanghai,Beijing,Shenzhen,ChengduandNewYork,aswellasbranchesandrepresentativeofficesinChongqing,Nanjing,Tianjin,Wuhan,Xi’an,andKunming,setupitsoperationscross-regionally.SuccessfulcasesofthisorganizationincludeNationalAquaticsCenter-WaterCube,NationalTennisCenter,ShenzhenPing'anInternationalFinancialCenter,RockbundShanghai,JinanOlympicSportsCenter,ShenzhenDameishaVankeCenter,HangzhouOlympicSportsCenter,HarbinWestRailwayStation,HarbinTaipingInternationalAirport,KunlunApartmentCBDBeijing,CityCrossingShenzhenPhaseII,TianjinVankeCrystalCityandTianjinInternationalCruiseHomePort.Sinceitsfounding,thisorganizationhasmaderemarkabletechnologicaladvancementsinindependentinnovationandenvironmentalprotection（CCDI2011）.

1.2.StaffStructure

CCDIadoptsamodernenterprisemanagementsystemtosetuppracticaloperationalpoliciesthatmaximizethecapabilitiesofaChinesedesignfirm.Itemploysnearlyfourthousandoutstandingarchitects,engineers,planners,consultants,projectmanagersandmanagementconsultingprofessionals.Toofferconsulting,architecturaldesign,constructionmanagement,engineering,andotherrelatedservicesinthefieldsofgeneralbuilding,railtransportation,industries,etc.Itstrivestoprovideitscustomerswithsystemicandcomprehensivesolutions（CCDI2011）.

1.3.ServiceandClients

Itsservicecoversfourbasicfieldsnamelyconsultancy,design,management,andengineering.Theseserviceactivitieshelpclientswiththeinitialphaseoftheircapitalinvestments,understandtheeffectofallfactorsonfutureinvestmentreturnsandfinallydevelopaplanforprojectimplementation.Itusesadvancedengineeringtechniquesandinnovativeconceptstomeetfunctionalrequirementswhileachievingahighinvestment/performanceratio.CCDI’shighlydevelopedandstandardizedprojectmanagementexpertise;clientsareabletorealizetheirideasthroughestablishedmethods.Itfastidiouslybalancestime,costandqualityforeachprojectbyusingprovensystemintegration,siteoperationandprojectmaintenancetechniques.AnditsEngineeringconsulting,followingthegeneralplanandthearchitecturaldesign,furtherimprovestheurbaninfrastructureconstructionandtheenvironmentalprotection.Inaddition,thisservicecontrolsprojectmanagementandprojectimplementation.

CCDI’sclientsfrommorethan40countriesandregionsthatfocusondifferentindustrieslikesports,residential,commercial&office,cultural,education,hotel,transportation,andhospital.（CCDI2011）

1.4.Culture

AtCCDI,allthememberscherishtheurbanenvironmenttheyarelivingin.Toreflectthispriority,CCDItakesonsocialresponsibilitytocontributetothescientificdevelopmentofChina’surbanizationandthereleaseofengineeringprofessionals’creativity（CCDI2011）.CCDIregardsallitsemployeesasthetreethatcansupportthesocietytoreachthesustainabledevelopment.Itsmanifestois“Constructtheforesttoletthetreesgrowup（營造森林，讓樹木成長）。

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Basedonthisculture,CCDIestablisheditscorporateuniversityintheyearof2005andprovidedifferenttypesofcoursestoitsmembers.

2.Currentsituation

CCDIrunsbasedonthe7-SFramework（Waterman,Petersetal.1980）createdbytheMcKinseyinwhichthesevenkeyelementsofanorganization,namely,thestructure,measurementsystem,managementstyle,staffcharacteristics,distinctivestaffskills,strategy/actionplan,andsharedvaluesareidentified（Plessis,Plessisetal.1999）.

Duringthisperiod,CCDIexperiencedsignificanttransformationalorganizationchangeaimedatensuringthattheorganizationisflexibleandabletorapidlyrespondtothecompetitivemarketplace.

2.1.OrganizationStructure

Facedofftoday’sknowledgeeconomy,knowledge,whichcanberegardasintellectualcapitalisnowbecominganewsourceofwealthfororganizationsanddefinitelyisengineofeconomicandsocialdevelopmentpersonalityandorganizationaldevelopmentispossible.CCDIregardsitselfastheknowledge-intensiveorganizationthatfocusesonthelearningandinnovationofitsdevelopment.CCDIreorganizesitsorganizationaccordingtoseveralresearchesandanalyze.Andalsoestablishanorganizationstructuremodelthatemphasizessomeofthebasicprocessesinvolvedincoordination（（Malone1986）.