精品新职业英语1教案Word文件下载.docx

精品新职业英语1教案Word文件下载.docx

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第2次课

章节、名称

Unit1:

ReadingA

教学目的

和要求

Thestudentsareexpectedtobeableto

1.knowsomethingaboutGoogleandunderstandthetextofreadingA

2.graspmanyusefulexpressionsandpatterns

重点

难点

themainideaofthereadingA

Masterthekeylanguagepointsandgrammaticalstructures

教学进程

（含课堂

教学内容、

教学方法、辅助手段、

师生互动、

时间分配）

Ⅰ.Leading–in/Warming-up（20minutes）

1.fillthenamesofcountriesofeachlogoandlistsomecompaniesforproducts

2.backgroundinformationaboutGoogle

ⅡWhile-reading（60minutes）

1.newwordsandphrasesroughstudy

2.skimmingthetextandfinishtask1

3.detailedstudyoftext（importantwords,phrasesandstructures）

Ⅲ.Postreading（10minutes）

Finishtask2onpage5andtask1onpage12

作业布置

1.thinkabouthowtointroduceacompanybothorallyandinwrittenform.

2.Finishtask2onpage12

3.PreviewthereadingB

主要

参考资料

Teachers’referencebook.Materialonweb,

课后自我

总结分析

Unit1Organization

Teachingsteps

Pre-readingtasks:

Warming-up

Task1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.

Steps:

1）SsreadWarming–uptask1

2）getSstolookatthelogos

3）gothroughthepronunciationofanyproblematicword

4）askSstogivethenamesofthecountriesandgiveanswers.

Germany

Japan

USA

France

RepublicofKoreaFinlandP.R.China

Backgroundinformationintroduction

1.Whatisalogo?

Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’s

2.MetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.

3.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.

CarrefourSAisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.

SamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&

Construction.

LenovoGroupLimitedisChina’slargestandtheworld’sfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets（听筒）.

NokiaCorporationisaFinnishmultinationalcommunicationscorporation.Nokiaisfocusedonwirelessandwiredtelecommunications.Itistheworld’slargestmanufacturerofmobiletelephones.

Task2Listatleasttwocompaniesforeachtypeofthefollowingproducts.

1）studentsreadwarminguptask2

2）askSstobrainstormasmanycountriesaspossible

3）invitestudentstopresenttheiranswersandaddsomemorecompaniesifnecessary

Televisionset:

TCL,Sony,Panasonic,Philips…

Computer:

Lenovo,Apple,IBM,Sony…

Sportswear:

Li-Ning,Adidas,Nike,Reebok…

While-readingtasks:

1）skimthetextoftheReadingAandthenfinishExetask1.

2）thestudyofReadingAGooglebyexplainingnewwords,languagepointstostudents

1.relevanta.closelyconnectedwiththesubjectyouarediscussingorthesituationyouarethinkingabout相关联的，有关的irrelevant（反义词）（短语）berelevanttosth与…相关

e.g.Canyoutelluswhatworkexperienceyouhavethatisrelevanttothisposition?

NobodybelievesthatcollegeEnglishisneverrelvevanttohisfuturecareer.

2.achievev.tosucceedinreachingaparticulargoalorstandardbymakinganeffortforalongtime实现，取得（n）achievement,（短语）achievesuccess（取得成功）,achieveone’sambition（实现抱负）

e.g.LiNaachievedherambitionbywinningthechampionshipinFrenchOpen

ChinahasachievedthegoalofGDPgrowthrateofnolowerthan8%..

3.appeartobe/dotogivetheimpressionofbeingordoingsomething似乎/好像…

e.g.Sheappearedtobeinherlatethirties.

Theyappearednottoknowwhatwashappening

4.Fueltomakesomethingstronger;

tosupplysomethingwithmaterialthatcanbeburnttoproduceheatorpower给…加燃料，激起

e.g.Hisironicalwordsfueledherhatredforhim.

Thestoredcoalcouldfuelthealltheroomsforawholewinter.

5.gopublicofacompany）tostartsellingsharesontheStockExchange首次公开上市

e.g.ThiscompanyisamongthefirstonesthatwentpublicinChina.

6.Instanta.happeningimmediately;

（offood）thatcanbemadequicklyandeasily立即，顷刻间

e.g.Hetookaninstantlikingforher.

Instantcoffee/noodles速溶咖啡/泡面

7.Acquirev.togainpossessionof;

togainsomethingbyone’sownefforts,abilityorbehavior获得，习得（n）acquisition

e.g.Hischaracteracquiredhimagoodname

ShehasacquiredEnglishinanEnglish-speakingcountry.

8.Featuren.somethingimportant,interestingortypicalofaplaceorthing特点，特色

E.g.TheHainanisland'

schieffeatureisitsbeautyandwarmth.

v.toincludeaparticularpersonorthingasaspecialfeature

e.g.Thebullettrainisintroducedtofeaturehighspeedandsafety.

9.Inadditionto:

aswellas;

besides除…之外

e.g.Inadditiontomajorknowledge,collegestudentsaresupposedtoacquireskillsofsocializing.

InadditiontoEnglish,somecollegestudenthavetostudyJapanese.

10.tendtotobelikelytodosomethingortohappeninaparticularwaybecausethisiswhatoftenorusuallyhappens倾向于，往往

e.g.Infaceaslowerpaceofworld-wideeconomicrecovery,manyinvestorstendtopanicthatsecondeconomiccrisismayoccur.

Womentendtolivelongerthanmeningeneral.

11.stayawayfromnottogonearaparticularpersonorplace远离，保持距离

ｅ.g.Thedoctoradvisedhimtostayawayfromfatteningfoods.

Instormyweather,stayawayfromthetrees.

12.Typicala.havingtheusualqualitiesorfeaturesofaparticulargrouporthing.典型的,独有的

e.g.Golden-silkjujubeistypicalofCangzhou.

Thisadvertisementisatypicalexampleoftheirmarketingstrategy.

13.excel（at/in）v.tobeverygoodatdoingsomething胜过，擅长adjexcellent

e.g.JapaneseexcelinjudojustasChineseintable-tennis

Shehasalwaysexcelledatforeignlanguages

14.intermsoffromthepointofviewof;

withregardto;

concerning关于，谈及，就..而言

e.g.ChinahasbecomethesecondeconomyintermsofGDP.

Itisincorrectthatonethinksofeverythingintermsofmoney

15.thebrainchild（ofsomebody）anideaorinventionofonepersonorasmallgroupofpeople某人的发明或想法

e.g.TheBirdNestisthebrain-childofsomepeople

16.serveastobesuitableforaparticularuse充当，担任，起作用

e.g.Toserveasasubstitute用做替代品Toserveasaninstructor.教课担任教师工作

carefullystudythetextagain

post-reading

finishthetask2andtask1and2inLanguagelabsection

assignment:

Ssthinkabouthowtointroduceacompanybothorallyandinwrittenform.

Finishtask2onpage12

PreviewthetextB

Supplementbackgroundinformation

谷歌重新获得在华营业牌照

lnsy　sina　2010-08-06　

来源：

ChinatodayrenewedGoogle'

slicencetocontinueoperatinginthecountry,thesearchgiantannouncedtoday。

搜索行业巨头今日宣布，中国更新了谷歌的营业牌照，允许其在国内继续经营。

ThedecisionsecuresGoogle'

sfootholdinthecountry'

sfast-growinginternetmarketdespitetensionsovercensorship。

尽管审查制度方面还有些紧张的势头，这项决定让谷歌在网络发展如此迅速的中国市场站稳了脚跟。

ThedealhadbeenindoubtbecauseofthedisputebetweenGoogleandChinaoverhackingofGmailaccountsandcensorshipofsearchresults。

这笔交易一度被人怀疑，因为在取消Gmail邮箱和对搜索结果审查的问题上，谷歌和中国方面一直存在争议。

GooglecloseditsChinasearchengineinMarchbutwantedtokeepawebsitethatoffersmusicandotherservices。

谷歌曾经在三月份关闭了其在中国区的搜索引擎，但是他们想维持自己的网页，来提供音乐和其他服务。

Google'

slawyerDavidDrummondsaid:

'

WeareverypleasedthatthegovernmenthasrenewedourICP（internetcontentprovider）licenceandwelookforwardtocontinuingtoprovidewebsearchandlocalproductstoourusersinChina。

谷歌首席律师大卫德拉蒙德表示：

“我们很高兴中国政府已经更新了我们的ICP（因特网内容供应商）营业执照，我们期待继续在中国为用户们提供网络搜索和本地服务。

”

UsershadbeenautomaticallyredirectedtoGoogle'

suncensoredHongKongsite,butthecompanystoppedthatlastweekafterChinawarnedthemovecouldmeanlosingitslicence。

用户们已自动转入谷歌香港区不受审查的网页，但是，中国警告这一举动将意味着被取消牌照，公司在上周停止了这一做法。

srelationswithBeijinghavebeentroubledsincetheUScompanysaiditnolongerwantedtocooperatewithgovernmentinternetcensorship。

自从美国总部公司表示不再希望与中国政府网络监管部门合作后，谷歌与中国的关系一度陷入僵局。

BavarianMotorWorks（BMW）isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.

ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.

FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers

第3次课

ReadingB+Listening&

speaking

1.MastersomeusefulwordsandstructuresofReadingB

2.masterso