标准商业计划书文档格式.docx
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一十一、企业运营与成本预测………………………………
一十二、现金流计划…………………………………………
一十三、盈利情况预测………………………………………
一十四、资产负债表…………………………………………
一、企业概况
企业名称:
_____________________________________________________________________
______________________________________________________________________________
法律模式:
______________________________________________________________________
联系地址:
_____________________________________________________________________
____________________________________________________________________________________________________________________________________________________________
电话:
____________________________E_mail:
_________________________
经营范围:
[]制造业[]服务业[]批发商[]零售商
商业计划简述
产品或服务_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
顾客___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
所有者
(姓名、地址、资质、企业中的作用、相关经历)
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
吸收就业人数_________________________
启动资本
投资_________________________
运营资本_________________________
总计_________________________
资本来源
业主的储蓄_________________________
合伙人出资_________________________
民间借贷_________________________
银行贷款_________________________
二、商业构想和市场分析
商业构想描述
(如,确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。
)
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
市场分析
(如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等)
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
三、主营产品
产品或服务的详细描述
产品/服务
(1)
(2)
名称
规格(例如大小,颜色,质量等)
包装
售后服务
四、定价计划
顾客愿意出的价格
高;
中;
低
竞争对手的价格
我方价格
我方价格制定的原因
折扣空间
有(%)无
五、选址计划
企业的位置
企业选址计划的描述
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
选址此地的原因
通过将货物或服务销售给以下渠道来接近顾客:
[]个人[]零售商[]批发商[]其他人
选择这种分销方式的原因
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
六、促销计划
启动促销
向顾客宣传新企业开张的行动计划(比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。
还要调查各种不同促销方式的费用。
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
七、法律形式
企业的法律形式为:
___________________________________________________________
选择这种法律模式的原因
八、启动资金
启动资金的估算
数量
投资
土地
厂房
设备
其他
总投资
运营资本
_______月的员工工资
_______月的经营支出
总运营资本
总启动资本
投资项目说明
投资项目
说明
价格
土地
占地面积
厂房
厂房面积
设备
设备种类,技术规定
工具
车辆
其他
九、启动资金来源
资金来源
类别
来源
状况(持续时间/利息)
金额
所有者权益资本
[]自己的储蓄
[]合作伙伴
贷款1
[]家庭
[]借款人
贷款2
[]信用合作社
[]政府优惠贷款
[]银行贷款
总资金
资金来源信息
债权人或贷款机构的姓名及住址_______________________________________________________________________________________________________________________________________________________________________________________________________________
贷款协议[]正在讨论[]已达成协议
[]获得资金日期_________________________
信贷服务
还款期
1
2
3
4
5
6
7
8
分期付款
利息
分期付款总额
十、组织机构与员工
企业组织
职员要求
职位
任务、职责和资质
1
2
3
4
5
6
组织结构图
(组织结构草图)
人工成本
资质
月工资
社会保障
总支出