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ZISU

Preparedby

YingchunDu

DepartmentofBusinessEnglishClass1

October19th,2014

AProposaltoStudytheFeasibilityofApplyingtheMobileDiningServicePlatform

Recently,alotofmobilediningserviceplatformappearedontheInternetand

penetratedintoourlife,anditchangedourlifestyletosomeextent.However,wecan

notknowthatifitisfeasibleofusingthemobilediningserviceplatformforlongterm

andwhataretheadvantagesanddisadvantagesofthem,sowedecidedtodoa

researchonit.

StatementoftheProblem

Widelyuseofmobilediningserviceplatformrequireustomakeadeepunderstanding

ofit,soweproposaltostudythefeasibilityofapplyingthemobiledingservice

platformfromtheperspectiveofconsumersandmerchants.

Background

Ourresearchisbasedontherapiddevelopmentofthemobilediningserviceplatform,

likeTaodiandian,andaimedtostudyitsimpactonthebusinessessurrounding

universitiesandstudents'

life.

Theoreticalframework

People'

sopinionsonthemobilediningserviceplatformaredifferent,somepeople

thinkthatitisnotbelievableandinfeasible,whileotherssaythatitbringalotof

conveniencetotheirlife,andweagreewiththelatter.So,wewillfocusonthe

advantagesofit.

Definitionsofkeyterms

MobileDiningServicePlatform.Amobilediningserviceplatformisdefinedasa

platform,whichchangethecateringserviceintoacommoditysothatbuyersand

sellerscandealdirectly.

Audiences

Consumers:

Consumersarethebeneficiary,andforthemobilediningservice

platform,theconsumersaremainlyuniversitystudents.Throughourresearch,

consumerscanknowwhatisthemobilediningserviceplatformandwhatcanthey

benefitfromit.

Merchants:

Merchantscangetfeedbackfromourresearchandmakemoreprofits.

PurposeoftheStudy

Theobjectiveofthisstudyistostudythefeasibilityofusingthemobiledining

serviceplatformforlongtermandwhataretheadvantagesanddisadvantagesof

them,anditsimpactonthebusinessessurroundinguniversities.

ScopeoftheStudy

Tostudythefeasibilityofapplyingthemobilediningserviceplatform,thefollowing

questionsmustbeanswered:

1.Whatisthemobilediningserviceplatform?

2.Whychoosethemobilediningserviceplatform?

3.Howitinfluenceyourlife?

4.Whatistheadvantagesanddisadvantagesofthemobilediningserviceplatform?

Objectives

Delimitations

Theresearchwillbedelimitatedinthefollowingways:

1.StudyofinfluencebusinessessurroundinguniversitiesinHangzhou.

2.Studyofinfluenceonstudents'

lifeinHangzhou.

3.Analysisofmerchantsandconsumers'

attitudeandsuggestionsinHangzhou.

Limitations

TheattitudeandsuggestionsofmerchantsandconsumersinHangzhoumaynotadequatelyreflectthewholesociety.However,merchantsandconsumersarethemainusers,soithavecertainrepresentativeness.

DataCollection

Datawillbegatheredfromquestionnaires,andtwodifferentquestionnaireswillbedistributedtoconsumersandmerchants.SecondarydatawillbecollectedfromtheInternetandbeusedtoevaluatetheapplications.Asampleofconsumerswillbesurveyedtoassessconsumerattitudestowardthemobilediningserviceplatform.

DataAnalysis

Logicalanalysisofparticipatingmerchantsandcustomerswillprovidethebasisfordeterminingwhethertheseplatformsarefunctional.Benefitanalysiswillbeusedtodeterminewhethertheplatformisfinanciallyfeasible.Conclusionswillbebasedonthosequalitativeandquantitativefactors.

WorkSchedule

Sincewehaveothercourseswhileworkingonthisproject,Iwillneedapproximatelythreemonthstocompletethestudy.Targetdatesareasfollows:

CompleteSecondaryResearchOctober25

DesignConsumerandMerchantQuestionnaireOctober30

TestandReviseQuestionnaireNovember7

SurveyConsumersandMerchantsandAnalyzeResultsNovember21

IdentifyFeasibilityDecember15

AnalyzeDataDecember22

CompleteReportJanuary10

ResourcesNeeded

Ianticipatespendingapproximately100hoursonthisreport.Mygroupmemberswilluseapproximately80hourstopreparequestionnaires,analyzethedata,editthefinalreportandmakethepresentation.Weonlyneedtousemoneytoprintquestionnaireandthetotalprojectedbudgetis￥20.

Presentationofresults

Wewillpresentourfinding,conclusions,andrecommendationstoyouinaformwrittenreportalongwithanoralsummary.