阅读理解A文档格式.docx

阅读理解A文档格式.docx

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2）、Accordingtothepassage,whereincolonialNorthAmericaweretherethefewestwomen?

A.Puritancommunities.

B.Seaports.

C.Frontiersettlements.

D.Capitalcities.

3）、ItcanbeinferredfromthepassagethatthePuritanswere______.

A.uneducated

B.hardworking

C.generous

D.wealthy

B

4）、Accordingtothepassage,Puritansbelievedthatanunmarriedadultwomanshouldbe______.

A.financiallyresponsibleforherself

B.returnedtoEngland

C.supportedbyherfamily

D.trainedtobeanurse

A

5）、Accordingtothepassage,whatdidthePuritansexpectfrommarriedwomen?

A.Theyshouldadoptneedychildren.

B.Theyshouldassistintheirhusbands'

tradeorbusiness.

C.Theyshouldworkonlywithintheirownhomes.

D.Theyshouldbeapprenticed.

2、In1985,theCoca-colacompanymadethedecisiontochangetheformulaofitsleadingsoftdrink.Thechangewasbasedonthefindingsofmanymarketstudies.Thesestudieshadshownthatthegeneralresponsetothenewproductwasgood.However,thechangeofthetraditionalCoca-colabyNewCokewasrejectedbythemajorityofdrinkers.Infact,thecompanyhadtostepbackandrestartproductionoftheoldformulaofCoca-cola.

ThemostimportantreasonwhyNewCokewasrejectedwastheemotionalrelationshipthatexistedbetweendrinkersandtheoldsoftdrinkformula.DrinkingCoca-colahadbecomeatraditionformanypeopleoverits99yearsofexistence.ThechangemadebythecompanywasnotonlyinCoke’sformulabutalsointhetraditionalvaluesandmemoriesthatitrepresentedtothedrinkers.“WehadtakenawaymorethantheproductCoca-cola.Wehadtakenawayalittlepartofthemandtheirpast.”Thedrinkersrejectedthis“improvement”,because“theybelievedthatCokestoodfortraditionalvalue...sotheyfeltbetrayedwhentheproductchangedcompletelyovernight”.

AlthoughalotofresearchwasdonebyCoca-colacompany,itdidn’tshowthedepthofdrinkers’emotionfortheproduct.Thestudiestookmanyforms,butnoneofthetestswasabletomeasurethedegreeofpersonalandemotionalreactionscausedbythedisappearanceoftheold,traditionalCoca-cola.Theweaknessoftheresearchwasthatitwasmainlyquantitativeinform.Theresultwasonlynumbersthatcouldnotshowthedeepmeaningtheproducthadformanypeople.Amoreextensivestudyfocusingonthequalitativeaspectsofthechangewouldperhapshavebeenabletodemonstratethecloserelationshipexistingbetweendrinkersandproduct.

1）、Coca-colacompanychangedtheformulain1985because__________.

A.itledthesoftdrinkindustryinthemarket

B.itsmarketstudiessupportedthechangeintheformula

C.itcarriedoutmarketresearchforexpansion

D.itsimplyfelttheneedtomakethechange

2）、Accordingtothepassage,thedrinkersrejectedNewCokebecauseof__________.

A.thelateresponsetothemarketbyCoca-colacompany

B.thereproductionofCoca-cola’solddrinkformula

C.astrongdislikebyCoca-cola’sregulardrinkers

D.theemotionalrelationshipbetweenthedrinkersandtheoldsoftdrink

D

3）、TheproductCoca-colawasbelievedtostandfor__________.

A.traditionalvaluesandgoodmemories

B.traditionalcustomsandhappydays

C.pasthonorsandefficientmanagement

D.topqualityandwonderfultaste

4）、Whichofthefollowingstatementsistrue?

A.ResearchbyCoca-colaconsideredemotionalfactors.

B.Coca-coladidlittleresearchbeforetheymadethechange.

C.ResearchbyCoca-colawasquantitativeratherthanqualitative.

D.ResearchbyCoca-colawasbothquantitativeandqualitative.

5）、Theauthorofthearticleclearlyindicatesthat__________.

A.theweaknessoftheresearchcouldhavebeenremoved

B.Coca-colashouldhavemeasuredthequantitativefactorsmorecarefully

C.Coca-colashouldhavedoneamoreextensivequalitativestudy

D.Aslowerchangeoftheproductmighthaveimprovedthesalesofthecompany

3、ManyAmericanwomenareearningmoneyoutsidetheirhomestoday.Amongwomenwhoareeighteentosixty-fouryearsold,fiftypercenthavejobs.

Ingeneral,workingwomenhavehadmoreeducationthanthosestayingathome.Ofthosewhowork,thirty-twopercenthaveattendedcollege,comparedwithtwentypercentofthosewhodonothavejobs.

Amongwomenwithjobs,eightoftendriveacartowork,andeightpercenttookavacationawayfromhomeduringthepastyear.Muchoftheirtravelingwasbyair.

Thesefigurescomefromareport,whichwaswrittenforadvertisers,thereportshowsanewpictureofwomentoday.Forinstance,ittellsadvertisersthatfifty-onepercentofallAmericanwomenhavetraveledbyair-alongwithfifty-ninepercentofallAmericanmen.

ThelessonforAmericanbusinessisthatmanywomennowhaveotherinterestsbesidestheirhomes.Theylikeadvertisements,whichshowwomeninoffice,planes,andcars.

1）、Afterreadingtheshortarticleweknowthat______.

A.allthewomenintheU.S.havejobs

B.halfofthewomenaged18to64intheU.Shavejobs

C.allthewomenintheU.S.likeworkverymuch

D.fiftypercentoftheAmericanwomenhavejobsoutsidetheirhomes

2）、______oftheworkingwomeninAmericanhavebeentouniversities.

A.Nearonethird

B.Aboutaquarter

C.Onefourth

D.Aboutahalf

3）、______oftheworkingwomen______andgotoworkbythem.

A.Eightoutoften;

driveacar

B.Eighteenpercent;

havecars

C.Eightypercent;

D.Eightandten;

4）、Thereport______foradvertisersoffers______tothem.

A.waswritten;

anewpictureofwomen

B.written;

anewphoto

C.writing;

anewlookofpersons

D.written;

anewlookofwomen

5）、WhyareAmericanwomenfondofadvertisements?

Because______.

A.theylikeadvertisements

B.theyareinterestedinthem

C.theycanbeshownagainstdifferentbackgrounds

D.theyliketobeshownoff

4、RobertSpring,a19thcenturyforger（造假者）,wassogoodathisprofessionthathewasabletomakehislivingfor15yearsbysellingfalsesignaturesoffamousAmericans.SpringwasborninEnglandin1813andarrivedinPhiladelphiain1858toopenabookstore.AtfistheprosperedbysellinghissmallbutgenuinecollectionofearlyU.S.autographs.Discoveringhisabilityatcopyinghandwriting,hebeganimitatingsignaturesofGeorgeWashingtonandBenjaminFranklinandwritingthemonthetitlepagesofoldbooks.Tolessenthechanceofdetection,hesenthisforgeriestoEnglandandCanadaforsaleandcirculation.

Forgershaveahardtimesellingtheirproducts.Aforgercan'

tapproacharespectablebuyerbutmustdealwithpeoplewhodon'

thavemuchknowledgeinthefield.Forgershavemanywaystomaketheirworklookreal.Forexample,theybuyoldbookstousetheagedpaperofthetitlepage,andtheycantreatpaperandinkwithchemicals.

InSpring'

stime,rightaftertheCivilWar,BritainwasstillfondoftheSouthernstates,soSpringinventedarespectablemaidenladyknownasMissFannyJackson,theonlydaughterofGeneral"

Stonewall"

Jackson.ForseveralyearsMissFannyJackson'

sfinancialproblemsforcedhertosellagreatnumberoflettersandmanuscriptsbelongingtoherfamousfather.Springhadtoworkveryhardtosatisfythedemand.AllthisactivitydidnotpreventSpringfromdyinginpoverty,leavingsharp-eyedexpertsthedifficulttaskofseparatinghisforgeriesfromtheoriginals.

1）、InPhiladelphiaSpringfirstmadealotofmoneyby______.

A.sellingallkindsofbooksatbelow-averageprices

B.imitatingthesignaturesofsomefamousAmericans

C.sellingthegenuinesignaturesofsomefamousAmericans

D.sellinghisforgeriestoothercountries

2）、SpringsoldhisfalseautographsinEnglandandCanadabecause______.

A.peopletherewerewillingtoofferhigherprices

B.therewaslesschanceofbeingdiscoveredthere

C.hehadunusualloveforthetwocountries

D.therewasagreaterdemandtherethaninAmerica

3）、Accordingtoparagraph2,forgeriesareusuallysoldto______.

A.expertsinthefield

B.somecrazyreaders

C.bookdealerswholoveinvestingmoneythisway

D.peoplewhodon'

tknowmuchinthefield

4）、MissFannyJacksonwas______.

A.anunknownladywhosoldherfather'

scollectionoflettersandmanuscriptstoSpring

B.animaginarypersoncreatedbySpring

C.amemberofSpring'

sfami