example for study plan.docx

example for study plan.docx

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exampleforstudyplan

X630TeachingDevelopmentSeminar

Specialcoursesintheresearchdirectionasthesupervisorrequires.

Year4.FinishPhDdissertationandOraldefense.

                       CareerPlan

AftergetthePhDdegreeinUSA,IwillcomebacktoChinatofindpositionas

afacultyorevenassistantprofessorintop10Chineseuniversities.Therea

sonsare:

1.ItiseasiertofindateachingpositionintopChinauniversitiesthanin

U.S.CompetitionforuniversitypositionisfiercerinU.SasU.Seconomydecl

ining.ButPhDstudentsgraduatedfromU.Sbusinessschoolswillbeverywelco

med,morequalifiedandcompetitivethanthePhDstudentsinChinatogetafa

cultypositionintopChinauniversities,especiallyPh.Dgraduatefromtop15

U.Sbusinessschool.Inaddition,governmenthasdonemanythingstoattract

thePh.DstudentsabroadtocomebacktodocontributionsinChina,suchasso

lvethehousingproblems,spouse’sjobproblemsandchildren’sschoolproble

ms,andofferahighsalaryandstatus.ButifIchoosetostayinU.S,Ihave

tostrivehardforatleastanother5-10yearstogetapositionasprofessor

andevenlongertobuyahouse.MytutorofNanjingUniversity....isagoodexample.

HegraduatedfromCityUniversityofHongKongin2003,and

hechosetocomebackmainland,only4yearslater,hebecametheProfessoran

dAcademicLeaderofDept.ofMarketinginNanjingUniversitywhenhewasonly

34yearsold,and,ofcourse,withabighouseinNanjing!

2.Myresearchfocusesonmarketingstrategy（brandingstrategy）inChina.The

mostvaluablepartinmyfutureresearchwillbemyinsightintosomeunique

characteristicsinmarketingpracticesinChina.IamsurethatIwillachieve

moreinmyresearchbylearninglatestresearchmethodologyandtopicinU.S

andapplyitinChina.Thatwillbemymaincontributiontomarketingfield.

3.IwillgainvaluableconsultingexperienceinmarketinginChinabecauseCh

inaenjoysthefastesteconomicdevelopmentrateintheworld.Manyfirmsare

boominginChinaeverydayandtheyneedconsulting.IbelieveIwillgetmore

chancestogainconsultingexperienceandfieldexperienceinmarketinginChi

naandbecomerichfasterthaninU.S.Thoseconsultingexperienceisvitalto

myresearchtoo.

4.BothofmyhunsbandandmewillhavebettercareerdevelopmentinChinawhi

letakingcareofourparents.IhopetofindapositioninmarketingDept.in

NanjingUniversityorXuzhouMiningUniversity.Becausebothmyhusbandandm

earetheonlychildinourfamily.NanjingUniversityisonly3hourstomyh

ometownand2hourstohishometownbytrain.Sothatwecanvisitourparents

oftenandtakecareofthemwhilehaveagoodcareer.Mostofmygoodfriends

andrelativesareinNJandXZ.Inaddition,myfatherhasafirmsellingmed

icalinstrumentandmyhusbandalsoaspecialistinmedicalinstrument.Myfat

herhopesthatmyhusbandwilltakecareofhisfirmafterhisretirement.And

IwillbecomeaprofessorfasterinChinaasmostteachersinmarketinginCh

inastilllackskillsandtrainingsinquantitativeanalysisinmarketingand

consumerbehaviorexperimentexperienceinconsumerresearch,Iwilloutperfor

mthemandbecomeprofessorfasterhere.

                             WhygotoUSA?

1.MarketingoriginatesinU.S.A.MostofthetextbookinmarketinginChinaa

retranslatedfromU.Stextbooks.Mostofthemodernmarketingtheoriesandmo

stupdatedpapersarepublishedbyscholarsinU.S.A.

2.TobeaProfessorinChina,adoctordegreeisnecessary,andthedoctorde

greefromUSAwillbemoreusefultogetagoodpositionintop10universitie

sinChina.

                WhyIndianaUniversityBloomington?

IndianaUniversity-Bloomingtonenjoysalongtraditionofexcellenceandrenow

nedreputationinmarketingresearch.Moreimportantly,mymainresearchinter

estslieinmarketingcapabilityandsomerenownedresearchersinthisfields

uchasProfessorNeilA.MorganisinIndianaUniversity-Bloomington.Ihaver

eadmanypaperswrittenbyDr.Morganduringmygraduatestudy.Infact,hisp

aper“BenchmarkingMarketingCapabilitiesForSustainedCompetitiveAdvantage

”isthemostimportantreferenceofmythesis.Mygraduationthesisformast

erdegreeandotherpublishedpapersarealsoonmarketingcapability—CRMcap

ability.IhopethatIcanfurthermyresearchinthisfieldwithDr.Morgani

nmyPh.Dstudy.

Inaddition,Iwanttolearnmoreabouttheexperimentalwayofdoingresearch

andstudyfurtheronconsumerbehaviorasuniversitiesinChinahavelimited

researchresources（teachersandlabs）inthisfieldwhileKelleySchoolofBu

sinessisgoodatstudyinthisfie