同等学力考研英语-阅读理解-初级班-模拟题(含新题型).doc

同等学力考研英语-阅读理解-初级班-模拟题(含新题型).doc

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同等学力阅读理解模拟测试题

PartIIIReadingComprehension（45minutes,25points）

SectionA

Directions:

Inthissection，therearefourpassagesfollowedbyquestionsorunfinishedstatements，eachwithfoursuggestedanswersA，B．CandD．ChoosethebestanswerandmarkyouranswerontheAnswerSheet．

PassageOne

Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecausethecompaniesthatrunthemlackimagination.Itisbecausetheyallaimatpersuadingpeopletobuythings.

Inthesupermarket,ittakesawhileforthemindtogetintoashoppingmode.Thisiswhytheareaimmediatelyinsidetheentranceisknownasthe“decompressionzone”.Peopleneedtoslowdownandlookaround,eveniftheyareregulars.Insalestermsthisareaisabitofaloss,soittendstobeusedmoreforpromotion.

Immediatelyinsidethefirstthingshoppersmaycometoisthefreshfruitandvegetablessection.Forshoppers,thismakesnosense.FruitandVegetablescanbeeasilydamaged,sotheyshouldbeboughtattheend,notthebeginning,ofashoppingtrip.Butwhatisatworkhere?

Itturnsoutthatselectinggoodfreshfoodisawaytostartshopping,anditmakespeoplefeellessguiltyaboutreachingfortheunhealthystufflateron.

Shoppersalreadyknowthateverydayitems,likemilk,areinvariablyplacedtowardthebackofastoretoprovidemoreopportunitiestotemptcustomers.Butsupermarketsknowshoppersknowthis,sotheyuseothertricks,likeplacingpopularitemshalfwayalongasectionsothatpeoplehavetowalkallalongtheaislelookingforthem.Theideaistoboost“dwelltime”:

thelengthoftimepeoplespendinastore.

Traditionallyretailersmeasure“footfall”,asthenumberofpeopleenteringastoreisknown,butthosenumberssaynothingaboutwherepeoplegoandhowlongtheyspendthere.Butnowadays,apieceoftechnologycanfillthegap:

themobilephone.PathIntelligence,aBritishcompanytrackedpeople’sphonesatGunwharfQuays,alargeretailcentreinPortsmouth-notbymonitoringcalls,butbyplottingthepositionsofhandsetsastheytransmitautomaticallytocellularnetworks.Itfoundthatwhendwelltimerose1%salesrose1.3%.

Suchtechniquesareincreasinglypopularbecauseofadeepeningunderstandingabouthowshoppersmakechoices.Peopletellmarketresearchersthattheymakerationaldecisionsaboutwhattobuy,consideringthingslikeprice,selectionorconvenience.Butsubconsciousforces,involvingemotionandmemories,areclearlyalsoatwork.

21.InParagraph2,“decompressionzone”istheareameantto_____.

A.offershoppersaplacetohavearest

B.prepareshoppersforthemoodofbuying

C.encourageshopperstotrynewproducts

D.provideshopperswithdiscountinformation

22.Puttingfruit-and-vegetablesectionneartheentrancetakesadvantageofshoppers’_____

A.commonsenseB.shoppinghabits

C.concernswithtimeD.shoppingpsychology

23.PathIntelligenceusesatechnologyto_____.

A.counthowmanypeopleenterastore

B.measurehowlongpeoplestayatastore

C.findoutwhatpeoplebuyinastore

D.monitorwhatpeoplesayanddoinastore

24.WhathappenedatGunwharfQuaysshowedthatsales_____.

A.wasindirectproportiontodwelltime

B.wasreverselylinkedtodwelltime

C.wasaffectedmorebyfootfallthanbydwelltime

D.wasaffectedmorebydwelltimethanbyfootball

25.Theauthorarguesthatshoppers_____.

A.exertmoreinfluenceonstoresthantheyimagine

B.aremorelikelytomakerationalchoicesthantheyknow

C.tendtomakemoreemotionaldecisionsthantheythink

D.havemorecontroloverwhattheybuythantheyassume

26.Thebesttitleforthepassageis_____.

A.NewTechnologyBoostsStores’Sales

B.HowShoppersMakeChoicesinStores

C.RationalandIrrationalWaysofShopping

D.TheSciencebehindStores’Arrangements

BDBACD

PassageTwo

Averyimportantworldproblemistheincreasingnumberofpeoplewhoactuallyinhabitthisplanet.Thelimitedamountoflandandlandresourceswillsoonbeunabletosupportthehugepopulationifitcontinuestogrowatitspresentrate.

Sowhyisthishugeincreaseinpopulationtakingplace?

Itisreallyduetothespreadoftheknowledgeandpracticeofwhatisbecomingknownas“DeathControl”.Youhavenodoubtheardoftheterm“BirthControl”.“DeathControl”issomethingratherdifficult.Itrecognizestheworkofthedoctorsandscientistswhonowkeepalivepeoplewho,notverylongago,wouldhavediedofavarietyofthenincurablediseases.Throughawidevarietyoftechnologicalinnovationsthatincludefarmingmethodsandthecontrolofdeadlydiseases,wehavefoundwaystoreducetherateatwhichwedie.However,thissuccessistheverycauseofthegreatestthreattomankind.

Ifweexaminetheamountoflandavailableforthisever-increasingpopulation,webegintose