BUSINESS ANALYSISWord文件下载.docx

BUSINESS ANALYSISWord文件下载.docx

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Weeklyhours

4

School

Accountingschool

Lecture

Zhaowei

Writer

Writingtime

August20th2008

Personincharge

Examiner

Yuxinpei

Teachingbook

Paperp3BusinessAnalysisforexamsinDecember2007andJune2008

References

JohnsonG,ScholesKandWhittingtonR,ExploringCorporateStrategy（seventhedition）,PrenticeHall（2005）

HarmonP,BusinessProcessChange,MorganKaufmanPublishers（2003）

ChaffyD,E-BusinessandE-CommerceManagement（secondedition）,PrenticeHall（2004）

BrattonJandGoldJ,HumanResourceManagement,PalgraveMacmillan（2003）

Learningobjectives

Onsuccessfulcompletionofthispaper,candidatesshouldbeableto:

AAssessthestrategicpositionofanorganization

BEvaluatethestrategicchoicesavailabletoanorganization

CDiscusshowanorganizationmightgoaboutitsstrategicimplementation

DEvaluateandredesignbusinessprocessesandstructurestoimplementandsupporttheorganization’sstrategytakingaccountofcustomerandothermajorstakeholderrequirements

EIntegrateappropriateinformationtechnologysolutionstosupporttheorganization’sstrategy

FApplyappropriatequalityinitiativestoimplementandsupporttheorganization’sstrategy

GAdviseontheprinciplesofprojectmanagementtoenabletheimplementationofaspectsoftheorganization’sstrategywiththetwinobjectivesofmanagingriskandensuringbenefitsrealization

HAnalyzeandevaluatetheeffectivenessofacompany’sstrategyandthefinancialconsequencesofimplementingstrategicdecisions

ITheroleofleadershipandpeoplemanagementinformulatingandimplementingbusinessstrategy.

Requirements

Toapplyrelevantknowledge,skills,andexerciseprofessionaljudgmentinassessingstrategicposition,determiningstrategicchoice,andimplementingstrategicactionthroughbeneficialbusinessprocessandstructuralchange;

coordinatingknowledgesystemsandinformationtechnologyandbyeffectivelymanagingqualityprocesses,projects,andpeoplewithinfinancialandotherresourceconstraints.

Difficulties

1.Theneedfor,andpurposeof,strategicandbusinessanalysis

2.Environmentalissuesaffectingthestrategicpositionofanorganization

3.Competitiveforcesaffectinganorganization

4.Alternativeapproachestoachievingcompetitiveadvantage

5.Understandingstrategydevelopment

6.Improvingtheprocessesoftheorganization

7.Principlesofe-business

8.Qualitycontrol,qualityassurance,andqualitymanagementsystems

9.Qualityinitiatives:

Six-Sigma

10.Monitoring,controllingandconcludingprojects

11.Financedecisionstoformulateandsupportbusinessstrategy

12.Strategyandpeople:

performancemanagement

Examination

Normaltime20%，

FinalExamination80%

Normalscorewillgivetheprioritytoattendance,discussionandseatwork.

二、Assignedoftheteachinghours

Unit

Contents

TeachingHour

Teachinghours

Lecture

Exercises

Introductiontothecourse

3

PartA

Strategicposition

7

PartB

Strategicchoices

PartC

Strategicaction

PartD

Businessprocesschange

6

PartE

Informationtechnology

PartF

Qualityissues

PartG

Projectmanagement

PartH

FinancialAnalysis

PartI

People

Review

Total

三、Objectives、difficultiesandcontentsoftheUnitsetting

PartASTRATEGICPOSITION

【Objectives】:

Assessthestrategicpositionofanorganization

【Difficulties】:

Discusshowstrategymaybeformulatedatdifferentlevels（corporate,businesslevel,operational）ofanorganization.

Explore,usingPorter’sDiamond,theinfluenceofnationalcompetitivenessonthestrategicpositionofanorganization.

【Contents】:

4.Marketingandthevalueofgoodsandservices

5.Theinternalresources,capabilitiesandcompetencesofanorganization

6.Theexpectationsofstakeholdersandtheinfluenceofethicsandculture

PartBSTRATEGICCHOICES

Evaluatethestrategicchoicesavailabletoanorganization

Discussarangeofwaysthatthecorporateparentcancreateanddestroyorganizationalvalue.

Explorehoworganizationscanrespondtohypercompetitiveconditions.

Assessthesuitabilityofdifferentstrategicoptionstoanorganization.

1.Theinfluenceofcorporatestrategyonanorganization

2.Alternativeapproachestoachievingcompetitiveadvantage

3.Alternativedirectionsandmethodsofdevelopment

PartCSTRATEGICACTION

Discusshowanorganizationmightgoaboutitsstrategicimplementation

Exploregenericprocessesthattakeplacewithinthestructure,withparticularemphasisontheplanningprocess.

Discussleversthatcanbeemployedtomanagestrategicchange.

Assesstheimplicationsofstrategicdriftandthedemandformultipleprocessesofstrategydevelopment.

1.Organizingandenablingsuccess

2.Managingstrategicchange

3.Understandingstrategydevelopment

PartDBUSINESSPROCESSCHANGE

Evaluateandredesignbusinessprocessesandstructurestoimplementandsupporttheorganization’sstrategytakingaccountofcustomerandothermajorstakeholderrequirements

Explorethecommoditizationofbusinessprocesses

Evaluatetheeffectivenessofcurrentorganizationalprocesses.

Exploretherelationshipbetweengenericsoftwaresolutionsandbusinessprocessredesign.

1.Theroleofprocessandprocesschangeinitiatives

2.Improvingtheprocessesoftheorganization

3.Softwaresolutions

PartEINFORMATIONTECHNOLOGY

Integrateappropriateinformationtechnologysolutionstosupporttheorganization’sstrategy

Discussandevaluatethemainbusinessandmarketplacemodelsfordeliveringe-business.

Assessthepotentialapplicationofinformationtechnologytosupportandrestructurethesupplychain.

Discussthescopeofarepresentativesoftwarepackagesolutiondesignedtosupportcustomerrelationshipmanagement.

1.Principlesofe-business

2.E-businessapplication:

upstreamsupplychainmanagement

3.E-businessapplication:

downstreamsupplychainmanagement

4.E-businessapplication:

customerrelationshipmanagement

PartFQUALITYISSUES

Applyappropriatequalityinitiativestoimplementandsupporttheorganization’sstrategy

Adviseonthestructureandbenefitsofaqualitymanagementsystemandqualitycertification.

DiscussthestagesofsystemsdevelopmentthroughthemediumoftheVlifecyclemodel.

DiscusstheteamrolestypicallyrequiredbySixSigma.

1.Qualitycontrol,qualityassuranceandqualitymanagementsystems

2.Qualityintheinformationsystemsdevelopmentlifecycle

3.QualityInitiatives:

SixSigma

PartGPROJECTMANAGEMENT

Adviseontheprinciplesofprojectmanagementtoenabletheimplementationofaspectsoftheorganization’sstrategywiththetwinobjectivesofmanagingriskandensuringbenefitsrealization

Discusstherelationshipbetweenorganizationalstrategyandprojectmanagement.

Establishtheroleandresponsibilitiesoftheprojectmanagerandtheprojectsponsor.

Discussthemeaningandbenefitsofanend-projectreview,includingbenefitsrealization.

1.Identifyingandinitiatingprojects

2.Managingandleadingprojects

3.Monitoring,controllingandconcludingprojects

PartHFINANCIALANALYSIS

Analyzeandevaluatetheeffectivenessofacompany’sstrategyandthefinancialconsequencesofimplementingstrategicdecisions

Explaintherelationshipbetweenstrategyandfinance.

Evaluatealternativesourcesoffinancefortheseinvestmentsandtheirassociatedrisks.

Applyappropriateliquidityratiostoassesstheorganization’sshort-termcommitmentstocreditorsandemployees.

1.Thelinkbetweenstrategyandfinance

2.Financedecisionstoformulateandsupportbusinessstrategy

3.Financialimplicationsofmakingstrategicchoicesandofimplementingstrategicactions

PartIPEOPLE

Theroleofleadershipandpeoplemanagementinformulatingandimplementingbusinessstrategy.

●Applyandcomparealternativeclassicalandmoderntheoriesofleadershipintheeffectiveimplementationofstrategicobjectives

●Discussthejudgmentalanddevelopmentalrolesofassessmentandappraisal.

●Discussandevaluatedifferentmethodsofreward.

●Adviseontherelationshipofjobdesigntoqualityinitiatives,processre-design,projectmanagementandtheharnessingofe-businessopportunities.

1.Strategyandpeople:

leadership

2.Strategyandpeople:

3.Strategyandpeople:

rewardmanagement

4.Strategyandpeople:

jobdesign

5.Strategyandpeople:

staffdevelopment