小企业特殊管理small businessWord下载.docx

小企业特殊管理small businessWord下载.docx

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Partthree:

Analyzethebusinessperformanceandespeciallyidentifywhatarethestrengthsandweaknessesofthebusiness·

2

Partfour:

Giveownideastoovercometheweaknessesandsuggestionswhatcouldbemaintainedandstrengthened·

4

Partfive:

Basedonfindings,isthereanynewareas,wherearesuitabletoextendandenlargebusiness·

7

Partsix:

Conclusion·

8

Partseven:

References·

9

Introduction

ThisarticleisaboutZhuZhaorui’sbusiness.Itcanbedividedintofourparts.Thefirstpartroughlydescribestheprofileofhisbusinessfromthestructure,mainproductsandtargetcustomers.ThesecondpartidentifiesZhaoruiGlobalTravelLtd’sresourcestrengthsandweaknesses.Thethirdpartanalyzestheexternalconditions–itsopportunitiesandthreats,thenlistssomeofmysuggestionstoovercometheweaknessesandstrengthen.Thelastpartintroducessomenewareasthataresuitabletoextendandenlargeitsbusiness.

ProfileofZhuZhaorui’sbusiness

●Reasonofestablishment:

China'

soutboundtravelhasgreatmarketpotential,whiletheself-tourisamajortrendinthefuture.

●Dateofestablishment:

2006

●Registeredcapital:

Getonemilliondollarsofinvestment

●Formofcompany:

NetworkCompanysellingtourism-relatedproducts.

●Structure:

Everyday,specialairfaresareupdatedforthetouristtoconsult.Atthesametime,thereisQuestions&

AnswerCentertosolvealldoubtsandallkindsofconsultation.Onthehomepage,italsoprovidesanumberofcheapround-tripticketsandavarietyofpromotions.

●Mainproducts:

Mainlyprovidescircuitplanningandinternationalticketsandhelpsvisitorstoapplyforvisasandlicenses.

●Financialsituation:

Notoptimistic.AlthoughZhuZhaoruiseizesthisopportunity,thelow-costairticketsaswellasthelackofteammemberscannotsupportitsnormaloperation.（In“arecruitmentwebsite”②,thepositionswhichZhaoruiGlobalTravelLtdneedsupto20.）

●Competitors:

Sometravelnetworks,suchasCtrip,mango,eLong.

●Targetcustomers:

OrdinaryChinesepeople,helpingthemgointotheworld.

●Honor:

Becomesynonymofeconomictraveling.

●Currentsituation:

“itisnotonlythemostprofessionalnetworkofcheaptickets,butthefirstcompanyfocusingoncheapticketsandcircuitplanninginAsia.”①

Strengthsandweaknesses

S

1.Goodbrandimage

2.Loyalcustomercommunity

3.Real-timeticketinformationinquiry

4.Cheaptickets

5.Hisowntravelconcept

W

1.LackofpersonalconnectionsinInternetindustryandmanagement,tourismteam

2.Customerscan’thavepersonalexperience

3.Cheapticketscannotbeimmediatelytaken

4.Thereisnostateofdevelopment

O

1.Thefastestgrowingofoutboundtourism

2.New“TravelRegulations”willbeimplemented

3.TheappreciationofRMB

T

1.TheimpactofeconomiccrisisandH1N1

2.Externalevaluationisnothigh

3.ThethreatofCtrip

Strengths:

1.‘3000dollars,Ihavetraveledtheworld’whichiswrittenbyZhuZhaoruihasattractedmanymediainterviews.“ThenumberofbeinginterviewedbyCCTVisupto19times.Peoplegivehimthetitleof‘well-knowneconomictravelscientist.’”②Hispersonalbrandimagehasbecomesynonymofeconomictraveling.

2.ZhaoruiGlobalTravelLtdisthefirstWebsiteofself-servicetravelinChina,soitissupportedbytheembassyfromcountrytocountry.Itdoesnotspendapennyinadvertisingandalreadyhas600,000high-endcustomers.3.ZhuZhaoruihasstudiedticketsfor10yearsandmastersmanydisciplinarythings.Thencombinetheexperienceandprocedures,thiscandevelopthebestlinecombinationassoonaspossible.4.Ingeneral,buyingabookwillbeabletoexchangeafreeinternationalticketoritisequaltothepricesofcarrot.Thispointisenoughtoattractmanypeople.

5.Inhisbook,hefirstputforwardtheconcept“wisdomtourism”and“economictourism”,promotingsourcingportfolio.HisphilosophyoftravelingaroundtheworldisnotBeijing-London,London–Beijing.Hewillgotomanycities,thisneedstousearopeandstringtogetherthesecitiestoaline,sothattouristscanspendthesamemoney,butgotomorecountries.

Weaknesses:

1.ZhaoruiGlobalTravelLtd’sproductchannelistheInternet,itrequiresapersonwhohasexperienceinInternetoperations.ButZhuZhaoruionlyfocusesontheareasoftourismandairlinetickets.Intheaspectoftourismteam,onlyZhuZhaoruiholdsupthewholecompanybyhimself.

2.Theyprovidealargeteam,multi-countrytourofcursorystyle,thusthetimeistootight.Butfollowingtheteamisnotenoughfree,thecustomercannotfeeltheuniqueattractions.Resultincustomerdissatisfactionandthewasteoftouristresources.3.Undernormalcircumstances,low-costorevenfreeticketsinlow-costairlinesarereleasedinadvance.Ifcustomerswanttotravel,theyoftenrequirealengthywait.ZhuZhaoruijustusesthiswaytoprovidelow-costtickets,thisisabigchallengeforcustomers’patience.

4.Thecompanylastsfortwoyearsandahalf,butstillhasnoimprovement;

donotreceivethedesiredresults.

Suggestions

Atfirst,analyzetheexternalconditions;

findoutthecompany’sopportunitiesandthreats.

Opportunities:

1.Inrecentyears,outboundtourismisthefastestgrowingandthemostactivemarketsinChina'

smarket.Atpresent,ChinahasreplacedJapanasAsia'

sthelargestoutboundtourismmarket.China’soutboundtourismisgrowingindouble-digitovertheyears.2.“Theregulationswillletminimumregisteredcapitalofinboundtourismbusinessreducefrom1.5millionto300thousand.”③Atthattime,thedomestictravelagenciescanoperateinboundtourismbusiness,whichwillgreatlylowerthethresholdforinboundtourism’smarketaccess.3.ThepromotionofChina'

seconomystatuspromotedthesharpappreciationofRMBin2009.While,thiswillpromotethedevelopmentofoutboundtourismandreduceitscost.

Threats:

1.EconomiccrisisandH1N1haveanimpactontherealeconomy,reducingpeople'

stravel.Thiscausesthedecliningpricesofoutboundtourism.

2.Alotofpeopleridiculehimviciously.Spending3000dollarsinfinishing28countrieswithin77dayscannotberegardedasarealtour.

3.“Thedatain‘QuarterlymonitoringofChina'

sInternettravelmarketin2009’showsthatCtripaccountsfor51.6%.”④Ctriphasbecometheleaderofonlinebookingandreservationindustry,italsoinvolvedincarrental,threateningthesurvivalanddevelopmentofZhaoruiGlobalTravelLtd.

Then,givethesuggestions.

Howtomaintainandstrengthen

1.Continuetoreceiveavarietyofmediainterviews,establishingagoodrelationshipwiththem,andconstantlymakinginnovativenews,inordertopublicizetheconceptofoutboundtourism,andletmorepeopleunderstandthebenefitsofitandacceptthisnewtourismtrends.2.Utilizeitsloyalcustomercommunitytopromoteitscompanyimage,helpthosepeoplewhohavedoubtsabouttheauthenticityofZhaoruiGlobalTravelLtd.Orletthemhaveafreeexperience,andgraduallychangethemintoaloyalcustomer,inordertoexpandmarketshare.3.Withtheimplementationofnew“TravelRegulations”,addtheinformationofinboundticketinreal-timeticketinformationinquiry.Thiscanmakeforeignershavemorechoices.

4.Utilizeeconomiccrisiscausingthedeclineofoutboundprices,onthehomepageofwebsitededicated,provideadviceforthisgroupofpeople.Basedonprice,timeandroutethesevarietiesofconditions,establishingacheaperprogram.

5.Continuetowritebooks,inthebook,putforwardmoreinnovationlinesandaddmoreinterestingcity,inordertodeepentheconceptof“wisdomtourism”.

Howtoovercometheweaknesses

1.RecruitingexperiencedpeopleintheInternet,managementandtourism,sothatallprojectscanbemanipulatedandproductsareinunifiedtotality,andreducethewastingtimeintheprocessofoperations.

2.Thenumberofteammembershadbetternotbemorethantenpersons.ZhaoruiGlobalTravelLtdneedstosumuptheexperiencetoreachthefeaturesofeachsite.Increasethetimetostayinspecialspots,reducethetimetostayunimportantspots.Letvisitorsexperiencebythemselvesandfeelitsessence,insteadofinsignificanttrip.3.Formulatedifferentprogramsaccordingtodifferentneedsofpeople.Peopleonbusinesswillnotcareaboutthepricegenerally,theyonlyfocusonthetimeandefficiency.Aimatthesekindsofpeople,donottakethespeedoflow-costticketsintoaccount,justhelpthemhandleavarietyofproceduresassoonaspossible.While,fortheordinarytourists,becauseofthelowpricetheychooseZhaoruiGlobalTravelLtd,letthesepeoplemakeatravelplaninadvance,inordertohelpthemapplyforcheapticketsintime.

4.Strengthenmanagementsystemandthetrainingofemployees,lettingallaspectstobeprofessionalintegration.Strengthenafter-salesservice,sothateachcustomercangetsatisfiedservice,goodfeedbackofcustomerswillsupportthecompany'

sreputation.Andchangesomeofthesalesstrategies,suchasthethirdoneofhowtoovercometheweaknesses.

Newareas

1.Withthesuccessfulhostingof2008OlympicGames,moreandmoreforeignersmoreinterestedinChina.DatashowthatthenumberofChina'

sinboundtourismhasbrokenthrough100million.ZhaoruiGlobalTravelLtdcanstrengtheninboundtourismbusiness.EstablishEnglishwebsite,addsomelandscapeandpublicitymaterial,anddesignalot