当代商业概论总结解析Word下载.docx

当代商业概论总结解析Word下载.docx

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•PlannedEconomy：

Ø

Aneconomicsysteminwhichthegovernmentownsandoperatesallsourcesofproduction

•MarketEconomy：

Aneconomicsysteminwhichbuyersandsellersinteract（[ˌɪntər'

æ

kt]相互作用；

互相影响）basedonfreedomofchoice

MixedEconomies:

PlannedandMarket

•Theeconomiesofmostcountriesincludebothplannedandmarketelements.

5.Explainthefactorsthatdrivedemandandsupply.

（1）FactorsDrivingDemand

1）Price

2）Customerpreferencesandincome

3）Pricesofsubstitute（['

sʌbstɪtju:

t]替代的）andcomplementary（[ˌkɒmplɪˈmentri]互补的）items

4）Numberofbuyersinthemarket

5）Consumers’optimismaboutthefuture.

（2）FactorsDrivingSupply

•factorsofproduction（Centralroleindeterminingtheoverallsupplyofgoodsandservicesisplayedbyfactorsofproduction.）

•Otherfactorsliketaxesandthenumberofsupplierswillalsoinfluencethesupply.

6.Describeeachofthefourdifferenttypesofmarketstructuresinaprivateenterprisesystem.

Perfectcompetition，monopolistic[məˌnɔpəˈlistik]competition（垄断性竞争），oligopoly（[ˌɒlɪ'

gɒpəlɪ]寡头,求过于供的市场情况）andmonopoly（[mə'

nɒpəlɪ]垄断）

Perfectcompetitionexistswhenallfirmsinanindustryaresmallandthenumberoffirmsislarge.Pricesaredeterminedbymarketforcesassupplyanddemand.

Inmonopolisticcompetition,manysellerstrytomaketheirproductsatleaseseemtobedifferentfromthoseofcompetitors.Productdifferentiationgivessellerssomecontroloverprices.

Whenanindustryhasonlyahandfulofsellers,anoligopolyexists.Theentryofnewcompetitorsishard.Andthepricesofcomparableproductsareusuallysimilar.

Amonopolyexistswhenanindustryormarkethasonlyoneproducer.Asolesupplierenjoysnearlycompletecontroloverthepricesofitsproducts.

Characteristic

Perfectcompetition

Monopolisticcompetition

Oligopoly

Monopoly

Example

Localfarmer

Stationerystore

Steelindustry

Publicutility

Numberofcompetitors

Many

Many,butfewerthaninperfectcompetition

few

none

Easeofentryintotheindustry

Relativelyeasy

Fairlyeasy

difficult

Regulatedbygovernment

Similarityofgoods/servicesofferedbycompetingfirms

Identical

Similar

Canbesimilarordifferent

Nodirectlycompetinggoodsorservices

Levelofcontroloverpricebyindividualfirms

None

Some

Considerable

7.Identifyanddescribethefourstagesofthebusinesscycle.

Prosperity,繁荣；

recession衰退；

depression萧条；

recovery复苏

[prɒ'

sperətɪ][rɪˈseʃn][dɪ'

preʃn]

8.Explainhowproductivity,price-levelchanges,andemploymentlevelsaffectthestabilityofanation’seconomy.

9.Discusshowmonetarypolicyandfiscalpolicyareusedtomanageaneconomy’sperformance.

MonetaryPolicy货币政策

governmentactionstoincreaseordecreasethemoneysupplyandchangebankingrequirementsandinterestratestoinfluencebanker’swillingnesstomakeloans.

FiscalPolicy财政政策

Governmentinfluenceseconomybyspendingandtaxationdecisions.Governmentusesfiscalpolicytocontrolinflations（[ɪn'

fleɪʃn]通货膨胀）,reduceunemployment,improvethegeneralwelfareofcitizens,andencourageeconomicgrowth.

Chapter2

1.Explaintheconceptsofbusinessethicsandsocialresponsibility.

Businessethicsarestandardsofbusinessconductandmoralvaluesbyemployeesonthejob

Socialresponsibilityreferstotheoverallwayinwhichabusinessattemptstobalanceitscommitmentstorelevantgroupsandindividualsinitssocialenvironments.

2.Describethefactorsthatinfluencebusinessethics,atindividual,organizational,legal,societallevels

Individual:

values,workbackground,familystatus,personality

Organizational:

TopLevelMgmt.Philosophy,theFirm’sRewardSystem,JobDimensions

Environmental:

Competition,economicconditions,social/culturalinstitutions

3.Listthestagesinthedevelopmentofethicalstandards.

Stage1:

Preconventional

Individualismainlylookingoutforhisorherinterest.Rulesarefollowedonlyoutoffearofpunishmentorhopeofreward.

Stage2:

Conventional

Individualconsiderstheinterestsandexpectationsofothersinmakingdecisions.Rulesarerulesarefollowedbecauseitisapartofbelongtothegroups.

Stage3:

postconventional

Individualfollowspersonalprinciplesforresolvingethicaldilemmas.Heorsheconsiderspersonal,groupandsocialinterests.

4.Identifycommonethicaldilemmasintheworkplace.

Conflictofinterest,honestyandintegrity（正直）,loyaltyVStruth,whistle-blowing（揭发）.

5.Discusshoworganizationsshapeethicalbehavior.

6.Summarizetheresponsibilitiesofbusinesstothegeneralpublic,customers,employeesandinvestors.

ResponsibilitiestotheGeneralPublic

a）PublicHealthIssues

b）ProtectingtheEnvironment

Greenwashing:

Usingadvertisingtoprojectagreenimagewithoutsubstantiallyalteringprocessesorproducts

Recycling—reprocessingofusedmaterialsforreuse

c）DevelopingtheQualityoftheWorkforce

d）CorporatePhilanthropy（[fɪ'

læ

nθrəpɪ]慈善事业）

ResponsibilityTowardCustomers

ConsumerRights,UnfairPricing,EthicsinAdvertising

ResponsibilityTowardEmployees

WorkplaceSafety;

QualityofLifeIssues…….

ResponsibilityTowardInvestors

Improperfinancialmanagement;

Checkkiting空头;

Insidertrading;

Misrepresentationoffinances

7.ExplaindifferentstancesinCSR

Chapter3

1.Identifytheindustriesinwhichmostsmallfirmsareestablished

Services服务业,retailing零售业,construction建筑业,wholesaling批发,financeandinsurance金融保险,manufacturing制造业,transportation运输.

2.Comparetheadvantagesanddisadvantagesofsmallbusinesses.

Smallfirmscanoftenoperatewithgreaterflexibilitythanlargercorporationscanachieve.Thisflexibilityallowssmallbusinesstodevelopinnovativeproducts,lowercosts,providesuperiorcustomerservice,andfillisolatedniches.['

aɪsəleɪtɪd]偏远的[nɪtʃiz]商机

However,smallbusinessalsomustoperatewithfewerresourcesthanlargecorporationscanapply.Asaresult,theymustsufferfromfinanciallimitationsandmanagementshortcomings.Taxesandgovernmentregulationcanalsoimposeexcessiveburdensonsmallbusiness.

3.Explainhowfranchisingcanprovideopportunitiesforbothfranchisorsandfranchisees（被特许人）.

Franchiseesbenefitfromtheparentcorporations'

experienceandexpertise.Thefranchisermaypickthestorelocation,negotiatethelease,purchaseequipment,andsupportfinancing.Franchisingoffersthebenefitofbrandrecognition,whichcanmakeiteasiertoattractcustomersandreducethecostsofadvertisingaswellasincreasethelikelihoodofsuccess.

4.Definethetermentrepreneuranddistinguishamongentrepreneurs,small-businessowners,andmanagers.

Entrepreneur:

Businesspersonwhoacceptstherisksandopportunitiesinvolvedincreating,operatingandgrowinganewbusiness

SmallBusinessOwner:

Doesnothaveplansforgrowth.

5.Startingandfundingasmallbusiness

•StartingfromScratch[skræ

tʃ]从零开始;

从头做起;

白手起家

Disadvantage:

Higherriskofbusinessfailure

Advantage:

Avoidsproblemsofanexistingbusiness

•BuyinganExistingBusiness

Someprefernottoassumetherisksofstartinganewfirm

Franchising

vAnotherlessriskywaytobeginabusiness

a）Cf.equityfinancinganddebtfinancing

6.Identifythreedifferenttypesofentrepreneurs.企业家

•Classicentrepreneurs—personwhoseesabusinessopportunityanduseresourcestotapthatmarket.

•Intrapreneur—personwhodevelopsinnovationswithinalargeorganization.[ɪntræ

prə'

ni:

ɜ:

]公司内企业家,内部创业者

•ChangeAgent—managerwhotriestorevitalizeanestablishedfirmtokeepitcompetitive.[ˌri:

'

vaɪtəlaɪz]vt.使恢复元气；

使新生；

使复兴

7.Identifypersonalitytraitsthattypicallycharacterizesuccessfulentrepreneurs.

Successfulentrepreneursmayhaveseveraltraits,includingvision,highenergylevel,needtoachieve,self-confidenceandoptimism,toleranceforfailure,creativity,toleranceforambiguity（含糊）,andinternationallocusofcontrol.

1）Areresourcefulandopen-minded足智多谋，心胸开阔

2）Areconcernedaboutgoodcustomerrelations良好顾客关系

3）Desiretobetheirownboss

4）Candealwithuncertaintyandrisk

5）Relyonnetworks,businessplans,andconsensus（共识）

8.Summarizethethreebasicformsofbusinessownershipandtheadvantagesanddisadvantagesofeachform.

1）SoleProprietorships（所有权）个人独资企业

Disadvantages:

•UnlimitedLiability（majordrawback）

•Limitedresources

•Limitedfundraisingcapability（有限的融资能力）

•Lackofcontinuity

Advantages:

•Freedom

•Simpletoform

•Lowstartupcosts

•Taxbenefits

•Don’thavetosharetheprofits

2）Partnerships合伙企业

Inmostcases,partnerssharetheprofitsequallyorinproportiontotheirinvestment.

Silentpartner:

investfundsbutplaynoroleinitsmanagement

•Unlimitedliability

•Disagreementsamongpartners

•Ownershiptransfer

Sweatequity:

investnothingbutprovideallthelabor