565#商务英语Word格式.docx

565#商务英语Word格式.docx

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“Ifyoucangetinearlybeforethelinesfillup,you’regettingmoreforyourmoney,”saysRobertNilesofthewebsiteThemeParkInsider.

Questions1-5arebasedonpassage1

1.Theword“attractions”（line1,para.2）refersto___.

A.themeparksB.bargainsC.e-ticketsD.discounts

2.Whydomoreandmorethemeparksofferlargediscountsoffgateprice?

A.Togetinlineattheparksthissummer.

B.Toencouragemorepeopletocometotheparks.

C.Toenablepeopletogete-ticketsathome.

D.Toreducetheattendancefigure.

3.Whatdoesthesentence“Thebloomwasofftherose”mean?

A.theroseinthethemeparkwasoutofbloom.

B.theyear2000wasluckyforthe50establishments.

C.thethemeparkattendancewasliketherose.

D.thebesttimeforthethemeparkswasgone.

4.Whatisthenewopportunitye-ticketingbringstothethemeparks?

A.Thethemeparkindustrywillbemoreprofitable.

B.Softdrinkcompanieswillbebetterpartnersoftheparks.

C.Thetourtotheparkswillbemoreconvenient.

D.Visitorstotheparkswillhavemorediscounts.

5.Thelastsentenceofthispassageisbasedontheideathat____.

A.itiswisetosurfonline.

B.discountingisn’teverything.

C.e-ticketingattractsmorepartners.

D.timeismoney.

PassageTwo

Tasteissuchasubjectivematterthatwedon'

tusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone'

spreference,isthatit'

soneperson'

sopinion.Butbecausethetwobigcolacompanies—Coca-ColaandPepsiColaaremarketedsoaggressively,we'

vewonderedhowbigaroletastepreferenceactuallyplaysinbrandloyalty.WesetupatastetestthatchallengedpeoplewhoidentifiedthemselvesaseitherCoca-ColaorPepsifans:

Findyourbrandinablindtasting.

WeinvitedstaffvolunteerswhohadastronglikingforeitherCoca-ColaClassicorPepsi,DietCoke,orDietPepsi.Thesewerepeoplewhothoughtthey'

dhavenotroubletellingtheirbrandfromtheotherbrand.

Weeventuallylocated19regularcoladrinkersand27dietcoladrinkers.Thenwefedthemfourunidentifiedsamplesofcolaoneatatime,regularcolasfortheonegroup,dietversionsfortheother.WeaskedthemtotelluswhethereachsamplewasCokeorPepsi;

thenweanalyzedtherecordsstatisticallytocomparetheparticipants'

choiceswithwhatmereguess-workcouldhaveaccomplished.

Gettingallfoursamplesrightwasatoughtest,butnottootough,wethought,forpeoplewhobelievedtheycouldrecognizetheirbrand.Intheend,only7outof19regularcoladrinkerscorrectlyidentifiedtheirbrandofchoiceinallfourtrials.Thediet-coladrinkersdidalittleworse-only7of27identifiedallfoursamplescorrectly.

Whilebothgroupsdidbetterthanchancewouldpredict,nearlyhalftheparticipantsineachgroupmadethewrongchoicetwoormoretimes.Twopeoplegotallfoursampleswrong.Overall,halftheparticipantsdidaboutaswellonthelastroundoftastingasonthefirst,sofatigue,ortasteburnout,wasnotafactor.OurpreferencetestresultssuggestthatonlyafewPepsiparticipantsandCokefansmayreallybeabletotelltheirfavoritebrandbytasteandprice.

Questions6-10arebasedonpassage2

6.Accordingtothepassagethepreferencetestwasconductedinorderto________.

A）findouttheroletastepreferenceplaysinaperson'

sdrinking

B）revealwhichcolaismoretothelikingofthedrinkers

C）showthataperson'

sopinionabouttasteismereguess-work

D）comparetheabilityoftheparticipantsinchoosingtheirdrinks

7.Thestatisticsrecordedinthepreferencetestsshow________.

A）Coca-ColaandPepsiarepeople'

stwomostfavoritedrinks

B）thereisnotmuchdifferenceintastebetweenCoca-ColaandPepsi

C）fewpeoplehadtroubletellingCoca-ColafromPepsi

D）people'

stastesdifferfromoneanother

8.Itisimpliedinthefirstparagraphthat________.

A）thepurposeoftastetestsistopromotethesaleofcolas

B）theimprovementofqualityisthechiefconcernofthetwocolacompanies

C）thecompetitionbetweenthetwocolasisverystrong

D）blindtastingisnecessaryforidentifyingfans

9.Theword"

burnout"

（Line4,Para.5）herereferstothestateof________.

A）beingseriouslyburntintheskin

B）beingunabletoburnforlackoffuel

C）beingbadlydamagedbyfire

D）beingunabletofunctionbecauseofexcessiveuse

10.Theauthor'

spurposeinwritingthispassageisto________.

A）showthattastepreferenceishighlysubjective

B）arguethattastetestingisanimportantmarketingstrategy

C）emphasizethattasteandpricearecloselyrelatedtoeachother

D）recommendthatblindtastingbeintroducedinthequalitycontrolofcolas

Ⅱ.Close

Directions:

Inthissection,thereisapassagewith10blanks.Youarerequiredtoselectonewordforeachblankfromalistofchoicesgiveninawordbankfollowingthepassage.Readthepassagethroughcarefullybeforemakingyourchoices.Eachchoiceintheblankisidentifiedbyaletter.PleasemarkthecorrespondingletterforeachitemonAnswerSheet.Youmaynotuseanyofthewordsinthebankmorethanonce.

Sellingisthedirect1betweenthecompanyanditscustomer.Managementtrainingandmaterialtendtobedevotedto“2thesale”,“effectivepresentationskills”,“useofvisualaids”,anddoon.Theoneaspectofsellingwhichisoften3is“prospecting”.

Inadvanceofanydirectsellingactivityor,indeed,any4,itisimportanttotaketimeandallocateresourcestoprospectingfor5.Prospectingidentifiesbuyersandmakesbestuseof6availableforselling.Itisthe7,notthequantity,ofprospectsthatmatters.Market8willshowthemarketsegmentmostlikelyto

9buyers,e.g..manufacturingcompanieswithaturnoverinexcessof&

5millionwithin50milesofyouroffice.

Buildingupaprimeprospectfileisthemostvaluableactivityasalespersoncando.Onceachieved,10isnecessaryonlyto“topup”theprospectreservoirwhentheleveldrops:

thatis,aprospectisconvertedtoacustomer,ceasestobeaprimeprospectandisreplacedbyanotherprimeprospect

segmentationconfrontationyieldclosingtimecanvassingneglectedqualitypromotionclientsprospectconvertedsalesmarketingselling

Ⅲ.TranslatethefollowingphrasesintoEnglish`

PartOne

1.业绩与预算

2.销售询购记录

3.产品及销售资料

4.内部公关部门

5.子公司

6.所在国文化

7.中途停留

8.双程经济票价

9合同条款

10签定协议

PartTwo

1．请确认目录中的价格依然有效。

2．除非我们在7日内听到消息，否则我们就采取法律行动。

3．请再一次接受我们的道歉。

我们希望这不会给你们造成不便。

4．如果能让我们了解有关贵方产品的更多信息，我们将不胜感激。

5．我先将信件传真给你，我会把正本寄上，以便贵方存档

答案：

I

1-5ABDCD6-10DBCDA

II.

1.confrontation2.closing3.neglected4.promotion5.clients

6.time7.quality8.segmentation9.yield10.canvassing

III.

1.performanceandbudget

2.Salesinquirypurchaserecords

3.productandsalesinformation

4.PublicRelations

5.subsidiaries

6.thehostculture

7.stopover

8.two-wayeconomyfare

9.contractitems

10.signanagreement

1．Pleaseconfirmthatthepricesintheitemsarestillineffect.

2．Wewouldtakelegalactionunlesswereceivenewsaboutitwithin7days.

3．Pleasedoreceiveourapology.Wehopeitwillnotcausemuchtrouble.

4．Wewouldbeverygratefulifwecouldgetmoreinformationaboutyourproducts.

5．IfaxyoutheletterfirstandthenIwillsendyoutheoriginaloneforarchive.

Ⅰ.ReadingComprehension

PassageOne

Weeventuallylocated19regularcoladrinkersand27die