剑桥商务英语初级分类真题3文档格式.docx

剑桥商务英语初级分类真题3文档格式.docx

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2．

ATheengineerwascalledbecauseofaproblemwithequipment.

BStaffshouldtelltheengineeraboutanyequipmentproblemstheyhavefound.

CThemanagerwantstoknowbeforeFridayaboutproblemswithequipment.

3．Creasey'

sOfficeSupport

Abroadrangeofsmallbusinessservicesprovidedbyaworkforcewithcombinedexperienceofover45years.

Tel:

01358782323

ACreasey'

s,asmallcompany,wishestobecomepartnerswithamoreexperiencedorganisation.

BCreasey'

siscombiningwithothersmallbusinessestoprovideavarietyofofficeservices.

CCreasey'

sofferstheservicesofitsskilledpersonneltosmallcompanies.

4．Maria,

Enclosedisthescheduleforthisyear'

strainingdays.Ifyoucan'

tmanageanyofthem,contactJohn.

WhatshouldMariado?

ANotifyJohnofthetrainingdaysshemightmiss.

BInformJohnaboutthescheduleforhistrainingdays.

CAskJohnhowtoarrangehertrainingschedule.

5．DFNMotorstoextenditsMichiganassemblyplantnextyear-600newjobs

RecruitmentandtrainingtostartJanuary

CLICKHEREFORFULLSTORY

AAcarcompanyisincreasingthecapacityofitsfactoryinMichigan.

BThestaffatacarfactoryinMichiganwillincreaseto600people.

CAcarfactoryinMichiganistrainingrecruitstostartworkinJanuary.

PARTTWO

Questions6-10

Lookatthelistbelow.Itshowsalistofarticlesinabusinessjournal.

Forquestions6-10,decidewhicharticle（A-H）eachpersonontheoppositepageshouldread.

Foreachquestion,markthecorrectletter（A-H）onyourAnswerSheet.

Donotuseanylettermorethanonce.

CONTENTS

ABankchargesoncurrencyexchange:

areyougettingthebestdeal?

BCareerladder:

executiveemploymentopportunities

CBranding:

re-inventingyourproduct

DSettingupstaffretirementschemes

EWhichpolicycanbestprotectyourpremisesagainstdamageortheft?

FGettingoutofthered:

reducingoverheads

GTransportissues-howtheyaffectyourbusiness

HExportingyourbrand-howtoachievethis

6．MesutAkmanrunsasuccessfulcycle-manufacturingbusinessandwantstosellsomeestablishedproductlinestooverseasmarkets.

7．LenaFeldtneedstopayoffdebtsandcutcostsattheexecutiveemploymentagencywheresheisaseniormanager.

8．JaniceCarter,PAtotheChiefExecutiveatCentralBank,islookingforaninsurancedealtocovercompanyproperty.

9．MichaelKaminskiwantstoorganisepensionsforpart-timeemployeesintheadvertisingcompanywhereheisHeadofHumanResources.

10．NicolasPerez,ownerofaninsurancecompany,wantstochangehiscompany'

simagetoattractmorecustomersinthedomesticmarket.

PARTTHREE

Questions11-15

Lookatthechartbelow.Itshowsamanufacturingcompany'

sexpenditureonrecruitmentandtraining,anditsproductionlevelsoveraten-yearperiod.

Whichyeardoeseachsentence（11-15）describe?

Foreachsentence,markoneletter（A-H）onyourAnswerSheet.

Expenditureonrecruitmentandtraining,andnumbersofunitsproduced

11．Adropinexpenditureonbothrecruitmentandtrainingresultedinadeclineinthenumberofunitsproduced.

12．Productiondroppedsharplythisyear,eventhoughthetrainingbudgetsawanincreaseonthepreviousyear.

13．Despitethefactthatspendingonrecruitmentandtrainingincreasedonlyslightly,outputexperiencedasignificantupturn.

14．Fewerunitswereproducedthanthepreviousyear,eventhoughlevelsofrecruitmentspendingweremaintained,andthetrainingbudgetwasonlyslightlycut.

15．Inthisyear,theamountspentontrainingwentupagain,andproductionrosemoresteeplythanatanyothertimeduringtheperiod.

PARTFOUR

Questions16-22

ReadthereportbelowaboutatalkonCustomerRelationshipMarketing（CRM）.

Aresentences16-22ontheoppositepage'

Right'

or'

Wrong'

?

Ifthereisnotenoughinformationtoanswer'

choose'

Doesn'

tsay'

.

Foreachsentence（16-22）,markoneletter（A,BorC）onyourAnswerSheet.

CRM-Marketinginthe21stcentury

Withover1,000publishednewspaperarticles,threesuccessfulbooksandhiscurrentjobasChairmanofhisownmarketingconsultancy,SwanPartners,RichardSwaniswellqualifiedtolectureonmarketing.Attheindustry'

srecentannualconference,hefocusedhistalkonCustomerRelationshipMarketing（CRM）.

AccordingtoSwan,existingcustomersarebetweenthreeandeighttimesmorelikelytobuythananon-customerwiththesameprofile,soincreasingcustomerloyaltyisimportant:

ifyourecordthemeasurementsofsomeone'

sjeans,nexttimeyoucanofferthemapairthatfitexactly;

notewhichhotelguestsaskforiceintheirdrinksandproduceitnexttimetheyvisit.AlthoughitisessentialforeffectiveCRMtorecordcustomerinformationonagoodcomputerdatabase,therealskillisininterpretingwhatyourcustomerstellyouandknowingwhatpromisestheythinkyouhavemade.

Swanbelievesthatsuccessrequiresanequalmixofmarketresearch,deliveringwhatthecustomerexpects,findinganyweakareasinthesystemandaskingcustomersfortheirafter-salesopinionsandsuggestions.'

But,'

hewarns,'

approachCRMwithcare.Ifyoucan'

tmeasurecustomerresponse,thenit'

sbettertokeeptomoretraditionalmarketingmethods.'

16．Inadditiontobeinganauthor,RichardSwanisactivelyinvolvedinthebusinessworld.

ARightBWrongCDoesn'

tsay

17．SwanPartnersarethemarketleadersindeliveringCRM.

18．OneaspectofSwan'

stalkwastoexplaintheadvantagesofdevelopingasolidcustomerbase.

19．SwanbelievestheCRMapproachisbestsuitedtoserviceindustries.

20．HavingtherighttechnologyisthemostimportantcomponentofsuccessfulCRM.

21．InSwan'

sopinion,achievingcompanygrowthdependsonacombinationofseveralfactors.

22．Swanthinksallcompaniesshouldmovefromold-fashionedmarketingtoCRM.

tsay

PARTFIVE

Questions23-28

Readthearticlebelowaboutthequalitiesofagoodboss.

Foreachquestion（23-28）ontheoppositepage,choosethecorrectanswer.

Markoneletter（A,BorC）onyourAnswerSheet.

Whatmakesagoodbossbetter?

Differentbusinessesrequiredifferentmanagementskills.Butsomeoftheseskillsarecommontoallgoodmanagers.Everyone'

sopinionofwhatmakesagoodbossdiffers.Eachworkenvironmentplacesdifferentdemandsonmanagers,andagoodbossinoneworkplacemightnotbeaseffectiveelsewhere.

Inlargecompanies,wheredelegationandorganisationareimportant,theroleofthebossorchiefexecutiveistoencourageandgenerallygetthebestoutofhisorhermanagers.Inasmallbusiness,however,theboss'

sjobistoensure,withoutthehelpofanymiddlemanagement,thatstaffatalllevelsmeettargets.Thisrequiresadifferentsetofskills.

'

Beingagoodmanagerisimportantinanyorganisation,butit'

sparticularlysoinsmallbusinesses,'

saysDavidHarvey,Directorofmanagement-researchcompanyOptima.'

Thisisbecauseinasmallcompany,theDirectorshapesthecompanycultureandtheoverallatmosphereintheworkplace.Withouteffectiveleadership,thecompanywillfail,regardlessofthestrengthsorweaknessesofthecompetition.'

Themostsuccessfulsmallbusinessesarethosewherethebosscangettheemployeestotakeanactiveroleinthedevelopmentoftheorganisation.Itisn'

tjustaboutpayingstaffmore.Asenseofpurposeisalsoimportant.Thisdoesn'

thavetotaketheformofambitiousmissionstatements,whicharesopopularwithsomemanagementschools.Instead,it'

saboutcommunicatingasetofbusinessprioritiesthateveryoneintheorganisationfeelsisimportantandthattheywanttoachieve.Ifyoutakeaholidaycompany,thissenseofpurposecanbeaboutfocusingonfirst-classcustomerservice,sothatallholidaymakersfeelwelllooked-afteronarrivalinaresort.

Agoodbosscaresaboutthedevelopmentofstaffandrecognisesthatthecompanywillalsogainifstaffareencouragedtoachievetheirpotentialandsucceedintheircareers.Peopledevelopmentdependsonappropriatetrainingandprovidingtherightenvironmentinwhichpeoplecanlearn,eitherformallyoronthejob.

Itispossibletoacquireleadershipskills.Whilesomepeoplehaveaninstinctiveunderstandingofwhatmakesagoodmanager,otherscanlearnastheygoalong.

23．Whatdoesthewritersayaboutgoodmanagersinthefirstparagraph?

ATheywouldsucceedinalltypesoforganisation.

BTheysharecertainqualitieswithoneanother.

CTheylearntheirskillsinagoodworkingenvironment.

24．WhatdoesthewritersaytheCEOofalargecompanymustdo?

AEncouragestaffatalllevels.

BSethigherperformancetargets.

CMotivatemanagerstoachievewhattheycan.

25．WhydoesDavidHarveybelievedirectorsareimportantinsmallcompanies?

ATheyareresponsibleforstayingaheadofcompetitors.

BNooneelsetakespartinthedecision-making.

CTheirstyledirectlyaffectsallthestaff.

26．Accordingtothewriter,whatcanabossdotopromotesuccessinasmallcompany?

AGivestafftheopportunitytoearn