国际人力资源管理教材英文讲稿.docx

国际人力资源管理教材英文讲稿.docx

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国际人力资源管理教材英文讲稿

InternationalHumanResourse

Management

——ManagingPerpleinaMultinationalContext

TeachingMaterialsofEnglish

Chapter1Introduction

Learningobjectives

Afterconsideringthischapter,thereaderwillbeabletodescribe

●Theinternationalizationofbusiness

●TheinternationalizationofHRM

●ThethreemajorformsofIHRM

●DifferencesbetweeninternationalanddomesticHRM

●ThetheoriesforHRM&IHRM

Keyterms

ØInternationalbusiness（IB）

ØInternationalHumanResourceManagement（IHRM）

ØMultinationalenterprises（MNEs）

ØSmallandmedium-sizedenterprises（SMEs）

ØStrategicIHRM（SIHRM）

1.Internationalbusiness

Thecasesforbegainning

ACTION1.1

1.NameonecampanyortwowithrunningIB.

2.HarryRamsden’sgoesinternational

TheinternationalizationofbusinessjustasmanylargecompaniessuchasMotorola,GE,etc.,havebeenrequiredtogoglobaloverthepastdecade,smallandmedium-sizedfirms（SMEs）havedonethesame,suchasHarryRamsden's,reportedinIHRMinAction.Itisthesmallerandmedium-sizedfirms,suchasHarryRamsden'sFishandChips（fromtheUK）,thatillustratewhatishappeningtoextendtheimpactofinternationalbusinessthroughouttheworld.Youcannameotherexamplestoillustratethispoint.

HarryRamsden'sgoesinternational

Deep-friedfishandchipshavebeenaperennially（持续不断地,一直地）,popularfoodinEngland.Buttheyhavehistoricallybeenverylocalintheiroperation.OneofEngland'spremium（特级的）fish-and-chipshops,HarryRamsden's,though,foundedinGuiseley,Yorkshire,in1928,isoneofthefewthathaveopenedshopsatmultiplelocations.BY1994thecompanyhadeightbranchesinBritain,withfourmorescheduledforopening,andoneinDublin,Ireland.ItsbusiestUKlocationisintheresorttownofBlackpool,generatingannualsalesof£1.5million（US$2.3million）.HarryRamsden'smanagers,however,werenotsatisfiedwiththissuccess,theywantedtoturnHarryRamsden'sintoaglobalenterprise.

Tothisend,in1992thecompanyopeneditsfirstinternationaloperationinHongKong.AccordingtofinancedirectorRichardTaylor,"Wemarketedtheproductas'Britain'sfastfood,anditprovedextremelysuccessful."WithintwoyearstheHongKongventurewasalreadygeneratingannualsalesequivalenttoitsBlackpooloperations.Halfoftheinitialclientele（顾客）inHongKongwereBritishexpatriates,butwithinacoupleofyears,morethan80percentofcustomerswereethnicChinese.

Emboldenedbythissuccess,HarryRamsden'shas（asof1999）openedadditionalbranchesinSingapore,Dublin,Ireland,Dubai,UnitedArabEmirates（阿拉伯酋长国）,andMelbourne,Australia;butitsbiggestpotentialtargetmarketisseenasJapan.InanexperimentalshopinTokyo,theJapanesetooktothisproduct,despitetheirtraditionalaversiontogreasyfood.SoHarryRamsden'sbegantolookforJapanesepartnertoestablishajointventureinJapan.

Asforthefuture,RichardTaylorstatestheirinternationalstrategy:

"wewantHarryRamsden'stobecomeaglobalbrand.IntheshorttermthegreatestreturnwillbeintheUK.ButitwouldbeamistaketosaturatetheUKandtheturntotherestoftheworld.We'dprobablycomeacropper（失败）whenweinternationalized.Weneedexperiencenow."

2.TheimportanceofstudyIHRM

ACTION1.2

DemonstratetheissuebyacaseinShanghai

Supplementarymaterial----fromChinaDaily,20080102,page5

Shanghai‘heaven’forexpatriates

~60,000foreignprofessionalsdrawntoopportunitiesincity

BYWANGHONGYIANDQIANYANFENG

SHANGHAI:

For28-year-oldSelvamaniamKosala,workinginShanghaiisbotharefreshingandrewardingexperience.

TheelectronicsengineerfromKualaLumpur,Malaysia,movedtothecityinNovember2005withherhusband,aproductmanagerfortheAsia-PacificregionofRoyalPhilipsElectronics.

Kosie,asshelikestobecalled,saidthatwhileshewasquitecontentwithherlifeandworkbackhome,theopportunitiesofferedinarapidlydevelopingChinawerejusttoogoodtoresist.

"IthinkImadetherightdecision."Kosiesaid.

"Thecityprovidesgreatopportunitiesforforeignerslikeuswhowanttostartacareerhere."

KosieworksinthetechnicalwritingdivisionatIBMinthecity'sPudonghi-techzone.

"Ihavebeenevenhappiersincemydaughterwasborn10monthsago,"shesaid.

"Sheseemstolikethecityasmuchaswedo,andIhopethatgrowingupinabilingualenvironmentwillbenefitherinthefuture."

Inrecentyears,Shanghaihaswitnessedahugeriseinthenumberofforeignersmovingtothecitytolive.

Accordingtothemunicipallaborandsocialsecuritybureau,thenumberofexpatriateworkerslivinginthecitygrewfrom4,000in2000tomorethan60,000attheendoflastyear.

SunHande,directorofthebureau'slaborandemploymentcenterforforeigners,said:

"ThisshowsShanghaiisbecomingmo