大学英语六级模拟题包括二Word文档格式.docx

大学英语六级模拟题包括二Word文档格式.docx

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2.数字化品的使用人的工作、学、生活生的影响。

36、根据以下短文，答复36-46。

Womenin2021madenosignificantgainsinwinningmore

topUSbusinessjobs,accordingtoastudy,buttheheadof

thestudysaidwomenarepoisedtomake36intheyearahead.

Thenumberofwomenwhowereboarddirectors,corporateofficersortopearnersatFortune500companiesremained37unchanged,saidthestudybyCatalyst,anonprofitgroupthat38opportunitiesforwomeninbusiness.

Thepercentageofcompanieswithwomenontheboardofdirectorswas15.1percentthisyear,comparedwith14.8percentin2021,Catalystsaid.

Also,thepercentageofcorporateofficerpositions39bywomenwas15.7percentin2021and15.4percentin2021,itsaid.Thepercentageoftopearnersin2021whowerewomenwas6.2percent,comparedto6.7percentin2021,itsaid.

TheresearchontheFortune500companieswas40ondataasofMarch31,2021.Theslightchangesinthenumbersarenotconsidered41significant,Catalystsaid.

Nevertheless,giventhechangesinU.S.politics,thefutureforwomeninbusinesslooksmore42,saidIleneLang,presidentandchiefexecutive43ofCatalyst.

"

Overallwe'

re44toseechangenextyear,"

Langsaid."

Whenwelookatshareholders,decisionmakers,thegeneralpublic,they'

relookingforchange."

Whatthey'

rebasicallysayingis,'

Don'

tgiveus45of

thestatusquo（现状）.Getnewideasinthere,getsomefreshfaces,'

shesaid.

A.officer

B.changes

C.based

D.positions

E.more

F.promising

G.businesslike

H.surveying

I.essentially

J.strides

K.promotes

L.statistically

M.confused

N.held

O.expecting

SectionB

Inthissection,youaregoingtoreadapassagewithtenstatementsattachedtoit.Eachstatementcontainsinformationgiveninoneoftheparagraphs.Identifytheparagraphfromwhichtheinformationisderived.

Youmaychooseaparagraphmorethanonce.Eachparagraphismarkedwithaletter.AnswerthequestionsbymarkingthecorrespondingletteronAnswerSheet2.

46、

根据以下短文，答复46-56题。

HowMarketersTargetKids

A.Kidsrepresentanimportantdemographictomarketersbecausetheyhavetheirownpurchasingpower,theyinfluencetheirparents'

buyingdecisionsandtheyaretheadultconsumersofthefuture.Industryspendingonadvertisingtochildrenhasexplodedinthepastdecade,increasingfroma

mere$100millidnin1990tomorethan$2billionin2000.B.Parentstodayarewillingtobuymorefortheirkidsbecause

trendssuchassmallerfamilysize,dualincomesandpostponingchildrenuntillaterinlifemeanthatfamilieshavemoredisposableincome.Aswell,guiltcanplayaroleinspendingdecisionsastime-stressedparentssubstitute

materialgoodsfortimespentwiththeirkids.Herearesome

ofthestrategiesmarketersemploytotargetkids：

Pester（

缠）Power

纠

C.Today'

skidshavemoreautonomyanddecision-makingpowerwithinthefamilythaninpreviousgenerations,soitfollowsthatkidsarevocalaboutwhattheywanttheirparentstobuy."

Pesterpower"

referstochildren'

sability

tonagtheirparentsintopurchasingitemstheymaynototherwisebuy.Marketingtochildrenisallaboutcreatingpesterpower,becauseadvertisersknowwhatapowerfulforceitcanbe.

D.Accordingtothe2001marketingindustrybookKidfluence,pesteringornaggingcanbedividedintotwocategories--"

persistence"

and"

importance"

.Persistencenagging（aplea,thatisrepeatedoverandoveragain）isnotaseffectiveasthemoresophisticated"

importancenagging"

.Thislattermethodappealstoparents'

desiretoprovidethebestfortheirchildren,andplaysonanyguilttheymayhaveaboutnothavingenoughtimefortheirkids.

TheMarriageofPsychologyandMarketing

E.Toeffectivelymarkettochildren,advertisersneedtoknowwhatmakeskidstick.Withthehelpofwell-paidresearchersandpsychologists,advertisersnowhaveaccesstoin-depthknowledgeaboutchildren'

sdevelopmental,emotionalandsocialneedsatdifferentages.Usingresearchthatanalyzeschildren'

sbehaviour,fantasylives,artwork,eventheirdreams,companiesareabletocraftsophisticatedmarketingstrategiestoreachyoungpeople.

F.Theissueofusingchildpsychologiststohelpmarketerstargetkidsgainedwidespreadpublicattentionin1999,whenagroupofU.S.mentalhealthprofessionalsissuedapubliclettertotheAmericanPsychologicalAssociation（APA）urgingthemtodeclarethepracticeunethical.TheAPAiscurrentlystudyingtheissue.

BuildingBrandNameLoyalty

G.CanadianauthorNaomiKleintracksthebirthof"

brand"

marketinginh