关于中西文化的差异及跨文化旅游者行为研究毕业论文Word文档格式.docx

关于中西文化的差异及跨文化旅游者行为研究毕业论文Word文档格式.docx

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TanLi

Faculty:

EnglishDepartment

ZhangjiajieCollege

May16,2013

JishouUniversity

Contents

摘要i

Abstractii

1.TheBasicCauseofChineseandWesternCulturalDifferences1

1.1NaturalEnvironment1

1.2SocialEnvironment2

1.2.1TheRelationshipbetweenHumanandNature3

1.2.2RelationshipamongPeople3

1.2.3Life-style3

2.TheManifestationofDifferencesbetweenChineseandWesternCultureandtheInfluenceofInterculturalTourismBehavior…………….4

2.1DifferencesbetweenChineseandWesternCulture4

2.1.1OntheWayofThinking4

2.1.2OntheValues4

2.1.3OntheSocialCustoms5

2.1.4OntheReligiousBelief6

2.2TheImpactofCross-culturalTourismBehaviors6

2.2.1Influenceone’sConceptofTourism6

2.2.2ImpactonTourismDestinations7

3.ResearchaboutInfluenceofCross-cultureTourismBehavior7

3.1EffectontheTouristsThemselves7

3.1.1PositiveEffects8

3.1.2NegativeEffects9

3.2ImpactonSocialandCultureofTourismDestinations11

3.2.1TheInfluenceoftheResidentsofTourismDestination11

3.2.2TheInfluenceoftheEnvironmentofTourismDestination12

3.2.3TheInfluenceoftheSocialStructureofTourismDestination12

3.2.4InfluenceonTourismDestinationofMoralCulture13

3.2.5TheInfluenceofLanguageofTourismDestination13

4.RecommendationsaboutMarketingStrategyofTourismDestination14

4.1Understand,RespectDifferencesofCultureandTourismBehavior14

4.2SearchforCulturalIdentity14

5.Conclusion15

Bibliography16

摘要

中西方文化差异及跨文化旅游研究是旅游研究中一个重要的课题。

文化背景和文化差异会对旅游者的旅游动机、旅游价值观等产生重大影响。

为确保我国出境旅游的健康发展，促进不同文化间融洽的交流，提升旅游者的出境旅游素质，有必要对跨文化旅游行为进行深入研究。

本文首先介绍了造成中西方文化差异的具体原因，然后从思维、价值观、社会习俗以及宗教信仰上分析了中西文化差异的具体表现，及这种差异对旅游者跨文化旅游行为的影响。

在跨文化旅游行为影响方面做了重点分析，最后对旅游目的地营销给出了自己的建议。

关键词:

跨文化旅游旅游者行为

Abstract

ThedifferencesbetweenChineseandwesterncultureandcross-culturaltourismbehaviorresearchisanimportantsubjectoftourismresearch.CultureBackgroundandculturaldifferencescanhaveasignificantimpactontravelmotivation,touristvalue.InordertoensurethehealthydevelopmentofChina'

soutboundtourism,topromoteculturalexchangesaswellastouristoutboundtourism,improvequality;

itisnecessarytoconductin-depthstudyofcross-culturaltourismbehavior.

Thispaperfirstintroducestheconcretereasonscausingthedifferencesinwesternculture,andthenanalyzesthedifferencesbetweenChineseandWesternculturefromthinking,values,socialcustomsandreligiousbeliefs,andtheinfluenceofthedifferencesincross-culturaltourismbehavioroftourists.Itmainlyanalyzesintermsofcross-culturaltourismbehavioroftourismdestinationmarketing,finallygivesmyadvice.

Keywords:

cross-cultural,tourism,tourists’behavior

1.TheBasicCauseofChineseandWesternCulturalDifferences

Cultureistheachievementsofcivilizationthathumancreatethroughcontinuousexplorationandproduction;

differenthumangroupsrelyondifferentnaturalconditionsandmanyotherfactors.Everyculture’sgrowthmaybeinfluencedbytheatmospherefromoutsideworldcultureorfrominsideculture,becausedifferentnationalitieshavedifferentnaturalenvironment.TherearedistinguishingdifferencesbetweenChineseandwesternculture,mainlyinthefollowingtwoaspects:

1.1NaturalEnvironment

Thenaturalenvironmentisatimeless,necessarymaterialpremiseofexistenceanddevelopmentofhumansocietyandnation.Anation,whichislivingandworkingwithinacertainareaatthesametime,mustmakeacorrespondingculture,andthenationaswellasthecorrespondingculturelinkedtothenaturalgeographicconditionarewhatwecallthenaturalenvironment.Generallyspeaking,culturaldifferencesareinitiallycomefromthedifferencesinunderstandingofnaturalworldandnaturalgeographyconditions,whichdeterminetheculturaldevelopmentofEthnicAreas.

OnesideofChinaisseaandotherthreesidesareplateau,thisrelativelyisolatedregionalcharacteristicmakestheancientChineseculturelargelycutofffromoutside,butitprovidesmanyadvantageousconditionsforthedevelopmentofagriculturalcivilization,andonthisbasis,formedsmallpeasanteconomycharacteristicsoftheeconomy.Atthesametime,theriverwhichiscausedbythecontinentalenvironmentandself-sufficientnaturaleconomymakeChinesepeopleapproveofallobjectsofsexual,physical,andthestabilityofagriculturalsociety.Familiesandfriends,whichmaketheChinesewanttochoosealifewhichismorequietandstable.AndthelivingwatersourceofwesternculturebelongstoancientGreekculture,whichoriginatedintheMediterranean.Thewesternpeoplewouldliketochoosealifewhichismoreadventure