发现中国美卓中国市场策略思考中英文revPPT课件下载推荐.ppt

发现中国美卓中国市场策略思考中英文revPPT课件下载推荐.ppt

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商业是科学，也是艺术，以结果导向构建可操作方案SEPA定位SEPAPositioning创意商业策略智业机构CreativeBusinessStrategyAgencyOriginality:

InnovativewisdomBusiness:

Focusonthebusinesseco-systemStrategy:

Opportunityinsight,resourcesintegration,innovationandbreakthroughIntelligenceIndustry:

Businessisascienceaswellasanart,constructingthefeasibleplanwithresult-orientedmethods.SEPA囊括来自新华社等全球知名新闻通讯社、商业咨询机构、投资机构、营销策略机构、传播公关专业咨询机构与国内重要媒体的精英，长期的商业实践赋予SEPA丰富的中国商业智慧与成功经验，并在不断与企业决策者分享的过程中进一步提升。

SEPA：

商业领域的夏尔巴人SEPA：

SherpainBusiness决策人的立场创想者的思想手艺人的专业SEPAcompriseselitesfromtheworld-renownednewsagencies,businessconsultancies,investmentinstitutions,marketingstrategyagencies,publicrelationsagenciesandmajormedias.SEPApossessesawealthofglobalbusinesswisdomandsuccessfulexperiencethroughlong-termpracticeinbusiness.Decision-makersPositionInnovatorsIdeaCraftsmansSkillSEPAhasalreadyestablishedaneffectiveconsultantsystemwithinternationalvisionandChinesewisdom.LosAngelesBeijingShanghaiMediaCompanyInvestmentCompanyMarketResearchCompanyPublishCompanyTVCProductionCompanyStrategicPartners全球视野、中国智慧GlobalView&

ChineseWisdom中国蓬莱中国蓬莱中国洋县中国洋县与中国及全球众多知名企业决策人共同分享智慧，使SEPA获得丰富的商业与市场策略经验。

SEPAobtainedampleexperienceinbusinessandmarketingstrategybysharingwisdomwithmanyfamousdecisionmakershomeandabroad.-Coca-Cola-Huggies-Kotex-Unilever-COFCOWines-GreatwallWine（COFCO）-ChateauJunding（COFCO）-Knorr-ShanxiVinegarSupermarket-Kimberly-Shiseido-Royal-Jianlibao-Tencent-Sohu-TheBandker-Airmedia-ChinaSportsPress-Fluke-Heidenhein-AlcatelLucent-Nike-WildAid-KerryEASLogistics-HongKongJockeyClub-Meeceders-Benz-Amsterdam-NewWorld-Disneyland-Penglai,China-Yangxian,China-ChinaCiticBank-ICBC-CITIC-Prudential-Aviva-Cofco-SDICTrust-ZhonghaiTrust-Shell-CaterpillarSEPA哲学：

生态决定生存SEPAphilosophy:

ThefittestsurvivesBiologySpeciesBusinessSpeciesOnlythebestandmostsuitablespeciescansurvivetheecologicalcompetition.Therewillbenotwoidenticalspeciesintheworld.Themostlong-livedspeciesarenecessarilythemostbeneficialtothesurroundingecologyones.Eachspeciesmusthaveacoreviabilitytosurvive.Onlythebestandmostsuitablecompaniescansurvivethebusinesscompetition.Therewillbenotwoidenticalcompaniesintheworld.Themostlong-livedandhealthiestbrandsmustbethemostbeneficialtothesurroundingones.Eachbrandsmusthaveacorevalue.SEPA：

商业生态系统能力能力路径路径生态生态商业生态体系商业生态体系Eco-BusinessSystemEco-Business商业生态商业生态Nocompanycanexistanddevelopindependently.Society,culture,industry,market,consumingandbrandinteractswitheachother;

Integrateproductresources,industryresources,humanresources,technicalresources,powerresources,capitalresourcesandeventresourcesValuedeterminehowthecompanydevelopsChangeistheonlyconstant.【OneEcology】SEPAMethodology:

Eco-BusinessSystem适者生存，而非强者生存。

Thefittestwillsurvive,ratherthanthestrongest.生物如此，品牌也是如此！

Thisgoldenruleappliestobrandsaswellastocreatures.NO.2发现机遇关于我们发现机遇解读生态重构品牌行动策略OpportunityInsight理解任务UnderstandingthetaskStrategy&

BlueprintforMCTmarketinginChina中国市场策略及蓝图生意的未来就是策略的指向Thefutureofbusinessistheorientationofourstrategy中国机遇市场业绩OpportunitiesinChinaMarketPerformance矿山行业Mining建筑行业Construction业绩从何而来：

Wheredoestheexcellentperformancecomefrom?

高市场占有率HighMarketShare60%的订单从老客户来60%oforderreceivedarefromourregularcustomers主要业绩增量：

建筑市场发力Majorgrowthmargin:

theconstructionindustry核电、水电等高端市场占有率高HighMarketShareinHigh-endmarket中端市场被国内企业占据Mid-endmarketisoccupiedbydomesticmanufacturers两个关键词：

竞争与客户Twokeywords:

CompetitionandCustomer竞争关系与消费关系的洞察，决定策略的制定Fullyunderstandtherelationshipsofcompetitionandconsumption;

mapoutthestrategy山特维克未来之矿世邦创新与创造山宝中国破碎机生产与出口基地美卓如何在混战中占据竞争优势Howtogetanedgeinbrutalbusinessjungle?

SandvicMingforfutureShibangInnovationandCreationShangbaoThelargestcrusherproductionexportbaseandthetopqualitymetallurgicalequipmentinChinaMetso面对混战竞争的思考路径Pathtothroneinthejungle正面迎敌、杀出血路Carveoutawayinthefaceofopposition其他Oranother大量人、财、物的投入，更多的精力与时间，不可预知的结果Alargenumberofpeople,financial,andmaterialinputs;

moreenergyandtime;

theunpredictableresults？

OR中国智慧的选择TheoptionwithChinesewisdom先胜而后战是故百战百胜，非善之善者也；

不战而屈人之兵，善之善者也。

故上兵伐谋，其次伐交，其次伐兵，其下攻城。

跳出竞争看竞争，谋定而后动Examinethecompetitionoutofcompetition,prudentplanningbeforeaction孙子兵法谋攻篇Hencetofightandconquerinallbattlesisnotthesupremeexcellence,whichliesinbreakingtheenemysresistancewithoutfighting.Thusthehighestformofgeneralshipistobalktheenemysruse;

thenextistocalmthefightingforcethroughdiplomacy;

thentoconfrontsoldiersinthebattlefield;

theworstofallistobesiegewalledcities.TowinfirstandfightthenTheArtofWarbySunTzuHowtowinfirst?

兵者，诡道也。

Allwarfareisbasedondeception.孙子兵法始计篇TheArtofWarbySunTzu凡战者，以正合，以奇胜。

故善出奇者，无穷如天地，不竭如江河。

Inallfighting,thedirectmethodmaybeusedforjoiningbattle,butindirectmethodswillbeneededinordertosecurevictory.Indirecttactics,efficientlyapplied,areinexhaustibleasHeavena