英语可口可乐广告标语PPT格式课件下载.ppt

英语可口可乐广告标语PPT格式课件下载.ppt

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提醒）everyoneittouches.Foundedin1886,thecompanyistheworldsleadingmanufacturer,marketer,anddistributor（经销商）ofnonalcoholicbeverage（饮料）concentrates（v.专心；

集中；

浓缩n.浓缩物）andsyrups（糖浆）,usedtoproducenearly400beveragebrands.Thecorporateheadquarters（公司总部）areinAtlanta,withlocaloperations（经营）inover200countriesaroundtheworld.ChallengesinAchievingLocalRelevance（n.相关性，关联实用性）:

CocacolaKeepingTheClassicLookandTasteWorldwideWhenCoca-ColawasfirstintroducedintotheChinesemarket,Chinesecharacters（n.性格性格;

特点特点;

字母字母;

角色角色;

vt.刻刻，印，印;

使具有使具有特征）特征）selected（vt.选择选择;

挑挑选选;

选拔选拔;

adj.精选精选的的;

挑选出来的挑选出来的;

苛择苛择的）的）soundedlikeCoca-Colabutactuallymeant,“bitethewaxtadpole.”（蝌蚪啃（蝌蚪啃蜡）蜡）InRussian,“enjoy”waschangedto“drink,”because“enjoy”hasaparticularsensual（adj.感觉感觉的的;

肉体肉体上的上的;

世俗的世俗的）connotation,inthatlanguage,thatdoesntapplytosoftdrinks.SomesloganshavefocusedonthequalityofCoca-Cola（ItstheRealThing）,whileotherscelebratethedrinksrefreshingtaste（ThePausethatRefreshes）.OthersreferenceCokesroleinsocialoccasionssuchasmealtimes（ThingsgoBetterwithCoke）.Throughouttheyears,theslogansusedinThroughouttheyears,theslogansusedinadvertisingforCoca-ColahavereflectednotadvertisingforCoca-Colahavereflectednotonlythebrand,butthetimes.Slogansprovideonlythebrand,butthetimes.Slogansprovideasimple,directwaytocommunicateasimple,directwaytocommunicateaboutCoca-Cola.aboutCoca-Cola.The1906slogan,“TheGreatNationalTemperanceBeverage,”reflectsatimewhenthesocietyintheUnitedStateswasveeringaway（改变）fromalcoholicbeverages,andCoca-Colaprovidedanicealternative（adj.替代的;

另类的;

备选的;

其他的;

n.可供选择的事物）.Othersloganshaveconcernedoursalesfigures,suchasThreeMillionaDayfrom1917orSixMillionaDayfrom1925.Intermsofdrinksaday,thatsavast（adj.广阔的;

巨大的;

大量的;

巨额的;

n.浩瀚;

广大无边的空间）differencefromtheonebillionadaymarkTheCoca-ColaCompanypassedin1997.SomeslogansforCoca-Colahaveconcentratedonthequalityoftheproduct,itsrefreshingtaste,orevenitsroleinentertaining,asin1948sWhereTheresCokeTheresHospitality（n.殷勤好客;

招待，款待;

（气候，环境等的）宜人，适宜.）In1985,theintroductionofanewtasteofCoca-Cola（commonlycallednewCoke）andthereintroductionofCoca-Colaclassicandtheoriginalformulaledtomultipleslogans.1985featuredAmericasRealChoice,whileby1986,twosloganswereusedtodifferentiatethebrands,withRed,White&

YouforCoca-ColaclassicandCatchtheWaveforCoca-Cola.InJanuary2003,InJanuary2003,thethesloganforCoca-ColawassloganforCoca-Colawasintroduced-Coca-Cola.Real.Thecampaignintroduced-Coca-Cola.Real.Thecampaign（andsloganinturn）reflectsgenuine,authentic（andsloganinturn）reflectsgenuine,authenticmomentsinlifeandthenaturalroleCoca-momentsinlifeandthenaturalroleCoca-Colaplaysinthem.Colaplaysinthem.IdLiketoBuytheWorldaCokehaditsoriginsonJanuary18,1971,inaLondonfog.