星巴克的英文介绍PPT文档格式.ppt

星巴克的英文介绍PPT文档格式.ppt

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StarbucksStarbucksHistoryGuidelinesRegisterthebrandProductsStarbucksHistoryThestorybeganin1971whenthefirstStarbucksopenedatPikePlaceMarket,whichisSeattlesandtheNationsoldestFarmersMarket（openedAugust17,1907）.1990sThedemandforgreatcoffeeallowsStarbuckstoexpandbeyondSeattle,firsttotherestoftheUnitedStates,thenfurtherafield.2000sTheStarbucksphenomenoncontinues.Atthetimeofwriting,Starbuckshasmorethan6,000locationsinover30countries.1970sThefirstStarbucksopens.ThenamecomesfromHermanMelvillesMobyDick,aclassicAmericannovelaboutthe19thcenturywhalingindustry.1980sHowardSchultzjoinsStarbucksin1982.GuidelinesStarbucksbuilttheworldleaderingourmetcoffee,whileintheprocessofgrowingthecompany,alwaysadheretoitsconsistentprinciples.ProvideasoundworkingenvironmentandtocreatemutualrespectandtrustworkenvironmentUpholddiversityisanimportantprincipleofourbusinesswiththehigheststandardsofprocurementbaking,andtoprovidethefreshestcoffeeIsahighdegreeofenthusiasmtomeettheneedsofcustomersPositivecontributiontothecommunityandtheenvironmentWerecognizethatprofitabilityisthefoundationforfuturesuccessRegisterthebrandThereare2Starbucksversionofatrademark,thefirstversionoftheoriginofbrownisatrademarkof16thcenturyScandinaviastwo-tailedmermaidcarvedpatterns.Thesecondeditionofthemark,followedthepatternoftheoriginalmermaids.ProductsCaffMochaCaramelMacchiatoCaffAmericanoCaffLatteCappuccinoespressoCaramelCoffeeJellyVanillaFrappuccinocoffeeFrappuccinomochaFrappuccinoFrappuccinoBlendedTeaDecafnon-fatFrappuccinoCoffeefrappuccino