bec高级课件PPT资料.ppt

bec高级课件PPT资料.ppt

《bec高级课件PPT资料.ppt》由会员分享，可在线阅读，更多相关《bec高级课件PPT资料.ppt（19页珍藏版）》请在冰豆网上搜索。

degreeofgoodnessorworthgeneralexcellenceWheredoesitcomefrom?

Qualityinaproductorserviceisnotwhatsupplierputsin.Itiswhatthecustomergetsoutandiswillingtopayfor.Aproductisnotqualitybecauseitishardtomakeandcostsalotofmoney,asmanufacturerstypicallybelieve.thisisincompetence.Customerspayonlyforwhatisofusetothemandgivesthemvalue.Nothingelseconstitutesquality.PeterF.Drucker,ManagementguruAccordingtoPeter.F.Drucker,qualityisnotthesuperiorityordegreeofaproductorservice.Qualitydependslargelyonhowthecustomerassesstheproduct,thatis,theuseofitandtheprice,etc.Oneimportantareathattheconsumerwouldliketoperceivequalityofaproductistheirbuyingexperience.Peter.F.Drucker（Nov.19,1909-Nov.11,2005）AnAustrian-bornAmericanmanagementconsultant,educatorandauthor,whosewritingscontributedtothephilosophicalandpracticalfoundationsofthemodernbusinesscorporation.Hewasalsoaleaderinthedevelopmentofmanagementeducation,andheinventedtheconceptknownasmanagementbyobjectives.DiscussionDescibeanimpressiveon-lineshoppingexperience,andsharewiththeclassyourfeedback.PointscoveredWhenwasyourlatestshoppingonline?

Whichshoppingwebsitedidyoulogon?

Didyoubuyanything?

Ifso,whatwasit?

Ifyoudidnotbuyanything,wouldyouliketogoshoppinginthehighstreet?

Whenyougottheparcelfromthedeliveryman,howdidyoufeel?

Whenyoutookthefirstsightoftheproductyouboughtonline,howdidyoufeel?

Wasituptoyourexpectation?

Whyandwhynot?

Didyouhaveanythingtocomplainaboutyourshoppingexperience?

Ifnot,whatwordwouldyouliketousetodescribeyouron-lineshoppingexperiencethistime?

On-lineshoppingfeedback1.Thanks.Hepaidveryquickly.2.Theitemwaswellprotectedinthepackagewhenitwaspostedin,anditsconditionwasasnew.3.Thetransactionwasdonewithoutwastingtimeormoney,andtheitemwasdelieveredveryquickly.4.Thesellerdidntsendtheitemimmediately.5.Thetransationtookplacewithoutanyproblem.6.Nottobetrustedordependedupon.Theitemdidnotfitthedescription.7.Theitemhassomesurfacedamage.8.Thegoodsweredamagedintransportation,9.Becareful.Sellerdidnthavethecamerareadytosend.FeedbackexamplesManagingsuppliersDiscussthefollowingquestions:

1.Whatfactorsdoesacompanyconsiderwhenchoosingasupplier?

2.Whatthingscangowrongwhensupplyingacompanywithmaterialsorgoods?

YourattitudestosuppliersDothequestionaireandcompareyouranswerswithyourpartner.HowthesupermarketaresqueezingtheirsuppliersDiscussthetwoquestionsonpage58.Bigsupermarketsdelaytheirpaymentstotheirsuppliers,whichaffectthesupplierscashflow.Itismoreofaproblemforsmallersuppliersbecausethelargersuppliersalsoplaythisgamewiththeirownsuppliers.SolutionsThegovermentcouldlegislatetofixtermsbetweensuppliers&

supermarkets.Thesupplierscouldformanallianceandthreatennottosupplysupermarketstheyimprovetheirpaymentterms.Suppliers&

consunersassociationscouldgeneratebadpublicityforthesupermarketsaboutthissituation.Suppliershavetopayshelf-placementfeestoretailersforintroducingnewproductstosupermarketshelves&

payfeestokeepexistingproductsontheshelf&

payadvertisingorpromotionalallowancestosupermarketstoadvertisetheirproducts,Bigcompanieshavemarketpoweroversuppliers,sosuppliershavetopaymanyfeestothem.Bigcompaniesusu.donotpaythemoneypromptlyforthematerialsorproductstosuppliers,whichmayseverelydamagethecashflowofsuppliers.