大学体验英语视听说教程2-U2PPT文件格式下载.ppt

大学体验英语视听说教程2-U2PPT文件格式下载.ppt

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大学体验英语视听说教程大学体验英语视听说教程第二册第二册高等教育出版社高等教育出版社北京科技大学北京科技大学UNIT2MadeinChinaIttakes20yearstobuildareputationandfiveminutestoruinit.Ifyouthinkaboutthat,youlldothingsdifferently.WarrenBuffettBackgroundInformationUnitOverviewLesson1Lesson2SupplementaryReadingAgendaHomelisteningUnitOverviewAsaleadingexporter,Chinaplaysanirreplaceableroleintheglobaleconomy,andChineseproductscanbeseenalmosteverywhereinpeopleslives.However,aseriesoftaintedproductsandrecallsinvolvinggoodsandtoysmadeinChinahasmadeglobalconsumersuneasy.Thegovernmenthastakenapackageofmeasures,includingreinforcinglawsandregulationsandinitiatinganadcampaignworldwide,inordertolifttheimageofChineseproducts.ButthebottomlineforChinesecompaniesistoraisetheawarenessoftheirbrandnamesandredefine“MadeinChina”byproducingsafe,high-qualityandinnovativeproducts.Inthisunit,differentperceptionsofthe“MadeinChina”brandareillustrated.Studentswillgettoknowthe“MadeinChina”brandthroughreading,listeningandviewing.Variousactivitieswillinspirestudentstotalkabouttheimageofthe“MadeinChina”brandbyusingthewordsandexpressionsinthisunit.Andfinally,theywilldrawupapromotionplanforacompanytoexpandintotheworldmarket.BackgroundInformationAYearWithout“MadeinChina”bySaraAYearWithout“MadeinChina”bySaraBongiorniBongiorniprovidesyouwithprovidesyouwithathought-provokingandthoroughlyentertainingaccountofhowthemostathought-provokingandthoroughlyentertainingaccountofhowthemostpopulousnationonEarthinfluencesalmosteveryaspectofourdailylives.populousnationonEarthinfluencesalmosteveryaspectofourdailylives.Drawingonheryearsasanaward-winningjournalist,theauthorfillsthisDrawingonheryearsasanaward-winningjournalist,theauthorfillsthisbookbookwithengagingstoriesandanecdotesofherfamilysattempttooutrunwithengagingstoriesandanecdotesofherfamilysattempttooutrunChinasChinasreachbyboycottingChinesemadeproductsanddoesaremarkablereachbyboycottingChinesemadeproductsanddoesaremarkablejobofjoboftakingadecidedlybig-pictureissueandbreakingitdowntoapersonaltakingadecidedlybig-pictureissueandbreakingitdowntoapersonallevel.level.BackgroundInformationSaraSaraBongiorniBongiorniisanexperiencedjournalistwhohasworkedatdailyisanexperiencedjournalistwhohasworkedatdailynewspapersandregionalbusinesspublicationsinCaliforniaandLouisiananewspapersandregionalbusinesspublicationsinCaliforniaandLouisianaforthepastdecade.Her“beat”includesinternationaltradeanditsimpactonforthepastdecade.Her“beat”includesinternationaltradeanditsimpactonlocaleconomies.localeconomies.BongiorniBongiornihaswonlocal,state,andnationalawardsforherhaswonlocal,state,andnationalawardsforherarticles,includinga2002BestinBusinessawardfromtheSocietyofarticles,includinga2002BestinBusinessawardfromtheSocietyofAmericanAmericanBusinessEditorsandWritersforherpartinaseriesontheimpactBusinessEditorsandWritersforherpartinaseriesontheimpactofout-ofout-migrationontheLouisianaeconomy.migrationontheLouisianaeconomy.BongiorniBongiornigraduatedfromthegraduatedfromtheUniversityofCalifornia,SanDiego,andholdsamastersdegreeinjournalismUniversityofCalifornia,SanDiego,andholdsamastersdegreeinjournalismfromtheUniversityofIndianaatBloomington.fromtheUniversityofIndianaatBloomington.InInrecentyears,aseriesofhigh-profileincidentsinvolvingthequalityofrecentyears,aseriesofhigh-profileincidentsinvolvingthequalityofChineseproductshavetosomeChineseproductshavetosomeextentdamagedthereputationofthe“Madeextentdamagedthereputationofthe“MadeinChina”brand.Amongthoseincidents,toyrecallsduetoleadinChina”brand.Amongthoseincidents,toyrecallsduetoleadpaint,paint,poisonedpetfood,faultytiresandtaintedmilkpowderwerethemostpoisonedpetfood,faultytiresandtaintedmilkpowderwerethemostpublicized.Ontheotherhand,publicized.Ontheotherhand,manyChinesecompaniesareembarkingonmanyChinesecompaniesareembarkingonmovingmovingupmarketupmarketandproducinghigh-endproductssuchasandproducinghigh-endproductssuchasautomobiles,automobiles,computersandthelikewiththeirowninnovativedesign.Thesecompanies,computersandthelikewiththeirowninnovativedesign.Thesecompanies,includingLenovo,includingLenovo,HuaweiHuawei,HaierHaier,GeelyGeely,BYD,BYD,CheryChery,etc.,canserveasrole,etc.,canserveasrolemodelsforothercompanies.Anothermovemodelsforothercompanies.Anothermovewhichhelpedelevatetheimagewhichhelpedelevatetheimageofthe“MadeinChina”brandwastheroll-outofaTVcommercialin2009,ofthe“MadeinChina”bra