百丽公司简介英语PPTPPT格式课件下载.ppt
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Belleseekingforyoubellebel1BelleseekingforyouGroupChinaslargestclothingretailerThemainfashionfootwearandsportsapparelDirectsalessystemcovering200CityNetworkofmorethan7000.AnumberofmodernfootwearprocessingbaseandproductresearchandDevelopmentCenterFromproductdesigntotheterminalretailintegrationofsupplychainsystem.left:
@#@Chairman邓耀right:
@#@CEO盛百椒2Belleseekingforyou19701970BELLE(Belle)incorporatedinSoutheastAsiaBELLE(Belle)incorporatedinSoutheastAsia19981998ThesecondownbrandSTACCATO(Staccato)beganoperationsinmainlandChina19991999AgentsoperatinginHongKongfamousbrandJOY&@#@PEACE(reallybeautifulpoem),TEENMIX(Teenmix)20012001BELLE(Belle)WomenWingoutofthenationalmarketsalesofsimilarproductsinthefirst,hastokeepstraight20022002AgentsoperatinginAmericanfamousbrandjeans(LevisSLEVI)andDOCKERS(degreeofleisurebrandYashi)20032003AformaltakeoverTEENMIX(Teenmix)brand,groupbrandreachednumberthreeExclusiveagentofglobalchainofBatabrandproductsAgenttheUnitedStatesrankedsecondinthesportsbrandNewBalanceTheUnitedStatesestablishedBellecompany,brandnameforBelleUSA20042004ActingEuropeanwell-knownsportsbrandADIDAShistoryhistory3Belleseekingforyou20052005年年ThecompanycompletedtheacquisitionoftheUnitedStatesofAmericaBelleseasonscompanyshares,toawholly-ownedholdingBelle(USA)Companylimited;@#@20062006年年HavesportsapparelbrandNIKE(Nike),ADIDAS(Adidas)ChinaNationalagent;@#@20072007年年InAugust14th,$48000000takeoverofItalyFILAbrandtrademarkinChinaInOctober29th,investment600000000HongKongdollarstobuyMillies(Hermione)brandchainsalescompanyInNovember11th,invested1600000000yuantobuyJiangsuSendashongashoe20082008年年InFebruary28th,to1670000000HongKongdollarbuysbeautifulPohistory4BelleseekingforyouSalessystemOurretailnetworkisdividedandmanagedby11geographicalregions.TheyareNortheasternregion,Northernregion,Northwesternregion,Shandong&@#@Henanregion,Easternregion,Centralregion,Southwesternregion,Southernregion,Guangzhouregion,Yunnan&@#@Guizhouregion,andHongKong&@#@Macauregion.5BelleseekingforyouTargetmarketselectionDirectretailstoresInternetMallStorecounter6BelleseekingforyouPerfectonlineshoppingmall.Perfectonlineshoppingmall.TargetmarketselectionLargecitiesopenmorestores,smallLargecitiesopenmorestores,smallcitiestoopenlargestores.citiestoopenlargestores.AutonomousAutonomousSelecttheshoppingupafranchise.Selecttheshoppingupafranchise.Negotiatetheuseofmulti-Negotiatetheuseofmulti-brandandshoppingmalls.brandandshoppingmalls.7BelleseekingforyouSalesgrowthchart8BelleseekingforyouResearchanddevelopmentsystemComputerthree-dimensionalManualdesignEffectdiagram9BelleseekingforyouProductionsystem10Belleseekingforyou1997199819992000200420062008Thescaleofdevelopment-shoes13Brand11