战略管理Chapter6PPT课件下载推荐.ppt

战略管理Chapter6PPT课件下载推荐.ppt

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2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.TheManagementofStrategy:

@#@ConceptsandCases9ePartII:

@#@StrategicActions:

@#@StrategyFormulationChapter6:

@#@Corporate-LevelStrategy2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.TheStrategicManagementProcess2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.Chapter6:

@#@Corporate-LevelStrategyOverview:

@#@SevencontentareasDefineanddiscusscorporate-levelstrategyDifferentlevelsofdiversificationThreeprimaryreasonsfirmsdiversifyValuecreation:

@#@relateddiversificationstrategyValuecreation:

@#@unrelateddiversificationstrategyIncentivesandresourcesencouragingvalue-neutraldiversificationManagementmotivesencouragingfirmoverdiversification2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.FostersGroupDiversificationintoWineAustralianbeerproducerEnteredwinebusinessforgrowthpotential2001purchaseofBeringerWineEstates（California）2005purchaseofSouthcorpBy2008winecontributed76%ofsalesearningsCostlymistakesOnesalesforceforbothbeerandwineSouthcorppurchasedatapremiumduringperiodwhenU.S.dollarwasdepreciatingvs.Australiandollar2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.Chapter6:

@#@Corporate-LevelStrategyOverview:

@#@SevencontentareasDefineanddiscusscorporate-levelstrategyDifferentlevelsofdiversificationThreeprimaryreasonsfirmsdiversifyValuecreation:

@#@relateddiversificationstrategyValuecreation:

@#@unrelateddiversificationstrategyIncentivesandresourcesencouragingvalue-neutraldiversificationManagementmotivesencouragingfirmoverdiversification2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.IntroductionCorporate-levelstrategy:

@#@SpecifiesactionsafirmtakestogainacompetitiveadvantagebyselectingandmanagingagroupofdifferentbusinessescompetingindifferentproductmarketsExpectedtohelpfirmearnabove-averagereturnsValueultimatelydeterminedbydegreetowhich“thebusinessesintheportfolioareworthmoreunderthemanagementofthecompanythentheywouldbeunderanyotherownershipProductdiversification（PD）:

@#@primaryformofcorporate-levelstrategy2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.Chapter6:

@#@Corporate-LevelStrategyOverview:

@#@SevencontentareasDefineanddiscusscorporate-levelstrategyDifferentlevelsofdiversificationThreeprimaryreasonsfirmsdiversifyValuecreation:

@#@relateddiversificationstrategyValuecreation:

@#@unrelateddiversificationstrategyIncentivesandresourcesencouragingvalue-neutraldiversificationManagementmotivesencouragingfirmoverdiversification2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.LevelsofDiversification1.LowLevelsSingleBusinessStrategyCorporate-levelstrategyinwhichthefirmgenerates95%ormoreofitssalesrevenuefromitscorebusinessareaDominantBusinessDiversificationStrategyCorporate-levelstrategywherebyfirmgenerates70-95%oftotalsalesrevenuewithinasinglebusinessarea2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.LevelsofDiversification（Contd）2.ModeratetoHighLevelsRelatedConstrainedDiversificationStrategyLessthan70%ofrevenuecomesfromthedominantbusinessDirectlinks（i.e.,shareproducts,technologyanddistributionlinkages）betweenthefirmsbusinessesRelatedLinkedDiversificationStrategy（Mixedrelatedandunrelated）Lessthan70%ofrevenuecomesfromthedominantbusinessMixed:

@#@Linkedfirmssharingfewerresourcesandassetsamongtheirbusinesses（comparedwithrelatedconstrained,above）,concentratingonthetransferofknowledgeandcompetenciesamongthebusinesses2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.LevelsofDiversification3.VeryHighLevels:

@#@UnrelatedLessthan70%ofrevenuecomesfromdominantbusinessNorelationshipsbetweenbusinesses2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblewebsite,inwholeorinpart.LevelsandTypesofDiversification2011CengageLearning.AllRightsReserved.Maynotbescanned,copiedorduplicated,orpostedtoapubliclyaccessiblew