语用原则在商务英语信函中的运用Word文档格式.docx

语用原则在商务英语信函中的运用Word文档格式.docx

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语用原则在商务英语信函中的运用@#@TheApplicationofPragmaticPrinciplesinBusinessEnglishCorrespondence@#@1ABriefIntroductionofthePaper@#@Astechnologyadvancesandtradeandexchangesbetweencountriesincrease,itisbecomingmoreandmoreimportanttounderstandbothspokenandwrittenEnglishinmanysituationssuchasface-to-face,onthetelephone,inbusinessmeetings,lectures,speeches,television,andsoon.@#@TherehavebeenalotofbooksandstudiesrelatedtotheBusinessEnglishCorrespondence.SomeofthemstartwithintroducingtheimportanceandinfluenceofBusinessEnglishCorrespondenceandthebasictypesofBusinessEnglishCorrespondence.SomefocusoninstructingChinesereadersonhowtowritebusinesscorrespondenceinEnglishbyanalyzingthelanguagecharacteristics.SomediscussalotonBusinessEnglishCorrespondencebypresentingthefrequentlyusedtechniquesbygeneralmeansorprovidingnecessarybackgroundinformationforsomefrequentlyseenBusinessEnglishCorrespondence.@#@AlthoughBusinessEnglishCorrespondenceisalwaysincludedintheabove-mentionedstudies,theydon’tseparateitfromotherformsofwriting.Besides,thestandardsforbusinesswritinghavebeenchangingallthetime.@#@Atpresent,withtherapiddevelopmentofeconomicglobalization,peoplehavemorechancestocontactwiththeoutsideworldandconductbusinessuniversallythroughInternet,broadcastingandBusinessEnglishCorrespondenceaswell.TheBusinessEnglishCorrespondence,asaparticularsortofmedia,isacomplexblendofnational,social,economicandlinguistictradition.Thus,varietiesofproblemsoftenarisewhenpeopleconfrontwritingBusinessEnglishCorrespondence,especiallyinaforeignlanguage.@#@Generallyspeaking,PeoplemayhavenoproblemincompletelyunderstandingBusinessEnglishCorrespondence;@#@however,innowaycanonewriteoutagoodpieceofBusinessEnglishCorrespondencewithoutstudyingthegeneralknowledgeofpragmaticprinciples.ProblemsexistingnowinBusinessEnglishCorrespondencearehowtoensurethesuccessoflettersandwhatcanmakeaBusinessEnglishCorrespondenceaqualifiedone.Consequently,theanalysisofBusinessEnglishCorrespondencetodevelopEnglishwritingskillsisreasonableandpractical.@#@Forinstance,inwritingtopersuadereadertoacceptanunfavorableoffer,thetechniquesofpersuasionareused.Inapplyingforajob,onecanusetechniquesthatemphasizehisorherqualifications.Andintellingbadnews,onecanusetechniquestoworkthemintoyourletters.@#@Businessstyleislessdescriptiveandimaginativethanliterarystylebecausebusinessworldisconcernedwithpracticalandimmediatesituations.Thepragmaticprinciples,whichplayavitalroleinBusinessEnglishCorrespondence,mainlyconsistofPolitenessPrincipleandCooperativePrinciple.Bymeansofappropriateuseofthem,thepragmaticstrategiescanbeappliedeffectivelytobusinesscorrespondencediscoursestoachievedesiredefforts.@#@Inthefirstchapterofthisthesis,abriefintroductionofthepaperwillbepresented.Inthesecondpartofthethesis，theauthorattemptstodiscussthemainprinciplesofthepresentBusinessEnglishCorrespondence.Inthefollowingchaptertheoriesregardingpragmaticprincipleswillbepresented.ChapterFourpresentstheapproachestoapplypragmaticprinciplestoBusinessEnglishCorrespondencebycontrastingexamples,sothatreaderscanfindoutthedifferenceseasily.ChapterFivemainlydiscussesthecharacteristicsofdesiredBusinessEnglishCorrespondenceandhowtoachievetheeffectsbypragmaticprinciplesfromthepointviewofbothlanguageandfunction.Intheconcludingchapter,implicationsofthestudyarediscussed.@#@ @#@@#@2TheMainPrinciplesofWritingBusinessEnglishCorrespondence@#@EarlyEnglishbusinesswritersborrowedheavilyfromtheformallanguageoflawandfromtheflowerylanguageofthenobility.Fromthesetwosourcestheydevelopedastyleofletterwritingthatbecameknownasthe“languageofbusiness”,whichwaswritteninthedriestpossiblemannerandinlanguagesostiltedandformalthatthetruepersonalityofthewriterwascompletelyhidden.Itwasacold,stiff,andunnaturalstyle.Unfortunately,thatroleasthe“languageofbusiness”wasneverabolished,andevennowitwasgenerallyacceptedthroughouttheEnglish-speakingworld.Thisproblembecomesmoreseriousincross-culturalcommunications.Admittedly,thereissomethinginthewritingprinciplesofbusinesslettersasfollowed.@#@2.1Courtesy@#@Businessprotocolisanessentialpartforbusinessmen;@#@wethencanimaginehowimportantthecourtesyisforabusinesscorrespondence.However,courtesynotonlymeanspoliteness,butalsoreferstothinkingaboutthereader’sinterests.Thereader’sdesires,problems,emotionsandpossiblereactionstotherequest,allofthesedetailsneedtobetakenintoconsideration