平面设计视觉外文文献翻译中英文.docx

平面设计视觉外文文献翻译中英文.docx

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外文文献翻译

原文及译文

文献出处：

E.BankoleOladumiye,OgunladeBA.GraphicDesignVisualsAMeansofCulturalDevelopmentinTechnologicalAge[J].

2014，14（4）：

28-37

译文字数：

3677字原文

GraphicDesignVisualsaMeansofCulturalDevelopment inTechnologicalAge

Bankole,Ogunlade

FederalUniversityofTechnology,Nigeria

Abstract

Inrecentyears,therelationshipbetweengraphicdesignandvisuals（GDV）hasbecomeasourceofdebateforresearchers.Humanbeingsaresymbolicallyinnovative;theyreacttotheirenvironmentbycreatingdevicesthatwillassisttheminadaptingtothenumerousproblemsofcommu-nication.Thisreactiontoenvironmentalinfluenceledtothedevelopmentofdifferentdeviceswhichareproblemsolvingtechnologiesintheirrecurrentactivities.Thespringingup,andadvancementofgraphic

designdevicesinInformationTechnologiesandCommunication,broughtseriesofbenefitsandrelieftomankind.ModernmanexistsinanerainwhichtechnologicalinnovationanddevicesaredominatingtheaccomplishmentsofhumanendeavourandthesupersonicageofInformationTechnologyexplosioningraphicdesigncommunicationwhichhasmadelifemuchmoremeaningful.Newinnovationsandmethodologiesareappliedingraphiccommunicationvisualsystemindisseminatinginformationtotheaudience.Thispaper,surveystheimpactandtheroleofgraphicvisualscommunication.Inculturaldevelopments.Keywords:

graphic,design,visual,communication,cultural,technology,age.

1Introduction

Theconcept‘graphicdesignvisuals’（GDV）withinthecontextofthispaperisdefinedasatool,systemortechniquewhichhastheabilitytocollect,store,display,transmit,receiveorabsorbmessagesovershortorlongdistancevisually（Akinyokun1999）.Fromtheabove,wearereferringtotheembodimentsofaconvergenceofinterestbetweengraphicscommunicationvisualsandtelecommunicationallofwhichareleadingtotherapiddevelopmentofmicroelectronicsorganizationsingraphicartanddesigning.Ogunsote（1990）classifiesittobethebroadrangeofInformationTechnologiesassociatedwithvisualtelecommunicationsystemsandautomationrobots,laboratorytestingofcertainequipments

andmanybasicelectroniccontrolledtechnologiesingraphics.GraphicdesignvisualistheprocessoftransmittingamessagefromasourcetoareceiverasGerbnerpostulatesinHoban（1974）thatthecultivationhypothesisformassgraphicdesigncommunicationstatesthatmessagesandmessagesystemscultivatepriorities,valuesandpatternofperceptionand,expectationsinestablishingrealityvisually.Forinstance,graphicdesignvisualsarerelativelymorestableinformationcontentthatcanbesubjectedtovariedperceptionorinterpretationspartlyduetoexperienceandabilitylevelofindividualslisteningandwatchinginlearningsystem.Oneargumentthatshouldberesolvedinemphasizinggraphicdesignvisualsthatcouldserveasstimulifortechnologicaltrendsinculturaldevelopmentisthatagenerallevelofartisticanddesigningliteracywhichshouldbeachieved.Artisticanddesigningliteracyinthescopeofthisstudyisbroadlytheabilitytoencodeanddecodevisualsymbolsingraphicdesignandcommunication.Thereisaneed,therefore,forgraphicdesignerstodevelopanawarenessofvisualmeaningthataudiencecaninterpretonthebasisofwhattheencoderselectsandstresses.Thiswillcontributeimmenselytosocialandeconomicimprove-mentsuchascommunicationtechnologyproductivity,increasingaccesstoahigherqualityoflife,incorporatesvisualtechnologiesandtechniquesusedinmanaginginformation.

2RoleofGraphicVisualsinCommunicationinTechnologicalAge

Theroleofgraphicdesignsinvisualcommunicationfindsexpressioninpeople’spropensitytomeettheirneedsinthecontextoftheircommunitiesandinaccordancewiththeirlifestylesandculturalbackground.Therolesofgraphicvisualsincommunicationarepredominantdespitethemoderatingeffectofeconomicclimateandtechnologynow.Graphicvisualcommunicationasthenamesuggests,iscommunicationthroughvisualaid.Itistheconveyanceofideasandinformationthatcanbereadorlookedupon.Primarilyassociatedwithtwodimensionalimages,itincludessigns,typography,drawing,graphicdesign,illustration,colourandelectronicresources.Itreliessolelyonvision.Itisaformofcommunicationwithvisualeffectanditexplorestheideathatavisualmessagewithtexthasagreaterpowertoinform,educateorpersuadeaperson.Itisclassifiedascommunicationbypresentinginformationthroughvisualforms.Someoftherolesofgraphicdesignsinvisualcommunicationaretheevaluationofagoodvisualdesignwhichisbasedonmeasuringcomprehensionbytheaudience,notonaestheticorartisticpreferencebecausetherearenouniversallyagreedprinciplesofbeautyanduglinessindesign