科尔尼作品IT企业战略与策略规划PPT格式课件下载.ppt

科尔尼作品IT企业战略与策略规划PPT格式课件下载.ppt

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ITStrategyFebruary24,2000CaseStudyofaRecentClientExperienceRobTrollinger,Principal,DallasChrisWisler,Manager,AlexandriaKimberlyBrown,Associate,AlexandriaA.T.Kearney1/8510Color/2TodaysdiscussionuBackgroundofCompanyuCompanyITOverviewuCauseforActionuITStrategyApproachuApplicationArchitectureuTechnicalArchitectureuEstablishtheITProgramOfficeuOrganizationalEffectivenessandITAlignmentuSummaryA.T.Kearney1/8510Color/3BackgroundofcompanyA.T.Kearney1/8510Color/4uBeganin1909asapartnershipbetweenaninnovativechemistandabusinessmanuPioneeringworkinleathertanninguBestknownforexpertiseinacrylicchemistryuEssentialcomponenttodetergents,diapers,cellphones,industrialcoatings,andmoreu50manufacturing,research,andtechnicalfacilitiesworldwideuSalesin100countries,totaling$4billionannuallyCompanyACompanyBCompanyAannouncedtheirintendedmergerwithCompanyBin1999u1848,foundinguLargestandmostrecognizedbusinessforaparticularconsumerproductuMajorsupplierofbasicinorganicchemicalsderivedfromsaltuEssentialingredientsinCDs,newspapers,magnetictapes,sportsequipment,andmoreu36miningandprocessingfacilities,68chemicalmanufacturing,research,andtechnicalfacilitiesworldwideuSalestotal$2.5billionannuallyA.T.Kearney1/8510Color/5Drivetheshort-termvalueExceedthemarketsexpectationsIntegratetheOrganizationsasSeamlesslyasPossibleuDevelopandcommunicateasharedstrategicagendauDefineorganizationstructures,keybusinessprocessesandtechnologyplatform/architectureuSelectleadersandstaffpositionsuDevelopmetricsandbudgetsuIntegratethebusinessIntegrateday-to-dayoperationsPositionforthefuturegrowthAchieveBusinessValueGoalsasQuicklyasPossibleuAchieve$200millionofsavingswithin12-18months（runningrateby2001）EnsurecustomerretentionCorporateCenterrationalizationAdministrativeoverheadreductionSourcing/ProcurementsavingsProductlineandoperationsrationalizationManufacturingproductivityandsupplychainimprovementsReductionintechnologycostsThefocusoftheintegrationwastoquicklyachieveoperationalsynergieswhilecombiningtheorganizationstosupporttoplinerevenuegrowthA.T.Kearneywasaskedtostructure,driveandmanagetheentireintegrationprocessforwhatwouldbecomeoneofthelargestspecialtychemicalcompaniesA.T.Kearney1/8510Color/6LatinAmericaandAsia-PacificRegionOperations:

@#@10%ofsales20manufacturingfacilities10distributionsitesNorthAmericanRegionOperations60%ofsales60manufacturingfacilities230distributionsites

（1）Whilethepotentialsourceofthesynergiesweresomewhatclear,smoothandtimelyintegrationofthetwocompanieswaslessassuredChallengesuSomemanufacturingprocessesandtechnologieswereincompatiblebetweenthetwocompaniesuCombiningtwocompanieswithbothdirectproductoverlapuAcquiringcompanywasmoreofa“intermediatesproducer”andtheacquiredcompanywasmoreofa“formulator”uSignificantfacilitiesconsolidationopportunitiesuDistributionconsolidationandimprovementrequiredchangingthebusinessmodelandthemindsetStandardleadtimesStandardservicelevelsuSignificantcustomeroverlapuSignificantEH&@#@Sissuesneededtobeaddressed,competingawayscarcecapitalresourcesEuropeanRegionOperations:

@#@30%ofsales40manufacturingfacilities60distributionsitesA.T.Kearney1/8510Color/7Afteranacceleratedintegrationprogram,themergerwasdeemedasuccessbytheCEOaswellastheanalystcommunityu“Bytheendof3Q,thenewcompanyhadachievedcostreductionsof$100MMonanannualizedbasis,threemonthsaheadofschedule.”MorganStanleyDeanWitteru“Already,thecompanyhasachieveda$100MMannualrunrateincostsavingsaheadofschedule”JanneyMontgomeryScottu“Theintegrationprocessisrunningsmoothlyandinfactbetterthanexpectedachievinga$100MMlowerrunrate”J.P.MorganSecuritiesu“Theintegrationeffortscontinuetotrackaheadofplan”DeutscheBancAlexBrownu“Consideringthesteepincreaseinrawmaterialcosts,thenewcompanywasabletomeetexpectationswithitsrapidintegrationoftheacquiredcompanysoperations”BrownBrothersHarrimanA.T.Kearney1/8510Color/8PerspectiveExternalFocusInternalFocusIncrementalTransformingValueCreation（P/ERatio）NewBusinessModelNewSegmentsNewTechnologiesAcquisitionsShareGainTechnologyImprovementGeographicExpansionPortfolioManagementWorkRedesignSupplyChainOperatingExcellence2-3%SalesGrowth4-5%SalesGrowth6-8%SalesGrowthFollowingtheintegration,theCEOsAgendaistodoubletherateofgrowthwhilemaintaininghighlevelsofprofitabilityCostimprovement,customerserviceandretentionande-businesshavebeenidentifiedaskeyareasoffocusA.T.Kearney1/8510Color/9uRapidassimilationofacquisitionswithlimitedadditionalfinancialstaffuGlobalsharedservicesuITprovidesastrategicadvantageinsupportofgrowthinitiativesTargetCapabilitiesuGlobalprocessesandmetricsuInt