永嘉二中高三英语限时阅读训练十文档格式.doc

永嘉二中高三英语限时阅读训练十文档格式.doc

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simportantforthemanagersinacompanytounderstandwhattheircustomerswantiftheyaregoingtodevelopeffectivemarketingstrategies（策略）.Therearevariouswaysofdoingthis.Onewayatsupermarkets,forexample,istointerviewcustomerswhilethey'

redoingtheirshopping.Theycanbeaskedwhattheyprefertobuyandthentheresultsoftheresearchcanbestudied．Thisprovidesinformationonwhichtobasefuturemarketingstrategies.It'

salsoquitenormalfortopmanagersfromdepartmentstorestospendadayortwoeachmonthvisitingstoresandmixingfreelywiththepublic,asiftheywereordinarycustomers,togetanideaofhowcustomersact.

Anotherwaytogetinformationfromcustomersistogivethemsomething.Forexample,somefastfoodrestaurantsgiveawayticketsinmagazinesoronthestreetthatpermitcustomerstogetpartoftheirmealfornothing.Aswellasbeingagoodwayofattractingcustomersintotherestaurantstospendtheirmoney,italsoallowsthemanagerstogetafeelforwheretoattractcustomersandwhichage-groupstoattract.

Anotherstrategyusedatsomewell-knownparkssuchasDisneylandisfortopmanagerstospendatleastonedayintheirwork,toutingtheparkdressedasMickeyMouseorsomethinglikethat.Thisprovidesthemwithaperfectchancetoexaminethesceneandwatchthecustomerswithoutbeingnoticed.

1．Thetextisdesignedfor_______

A．mangers B．salesmen C．researchers D．customers

2．Whichofthefollowingcanhelpmanagersgetusefulinformation?

A．Visitingcustomersthemselves.

B．Givingcustomersfreefoodonthestreet.

C．Visitingparksasordinarycustomers.

D．Askingcustomersquestionsatsupermarkets.

3．Whatdoestheword"

this"

underlinedinthelastsentencereferto?

A．VisitingDisneyland．B．Wearingattractiveclothes.

C．ActingMickeyMouse.D．Dressingupandwalkingaround.

4．Themainideaofthetextis_________.

A．howtodomarketresearch B．howtodevelopmarketingstrategies

C．howtofindoutcustomers'

socialneeds

D．howtoencouragecustomerstospendmoremoney

B07湖南卷

WelcometomyMessageBoard!

Subject:

Slimmingdownclassics?

Mr.

Handsome

2007-5-12

6：

34AM

OrionBooks,whichdecidesthereisamarketincreatingcut-downclassics（经典著作）,isslimmingdownsomenovelsbysuchgreatwritersasL.Tolstoy,M.MitchellandC．Bronte.Now,eachofthemhasbeenwhittleddowntoabout400pagesbycutting30to40pagespercentoforiginal,withwords,sentences,paragraphsand,inafewcases,chaptersremoved．Thefirstsixshortenededitions,allpricedat￡6.99andadvertisedasgreatreads“inhalfthetime”,willgoonsalenextmonth,withplansfor50to100moretofollow.Thepublishinghousebelievesthatmodernreaderswillwelcometheshorterversions.

Edwards

9：

40AM

Well,I’mpublisherofOrionGroup.Thanksforyourattention,Mr.Handsome.

Imustsay,theideadevelopedfromagameof“shame”inmyoffice.Eachofuswasrequiredtoconfess（承认）tothemostembarrassingblanksinhisorherreading.IadmittedthatIhadneverreadAnnaKareninaandtriedbutfailedtogetthroughGonewiththeWindseveraltimes.Oneofmycolleaguesacknowledgedskipping（跳读）JaneEyre.Werealizedthatlifeistooshorttoreadallthebooksyouwanttoandweneverweregoingtoreadtheseones.

Asaleadingpublishinghouse,wearetryingtomakeclassicsconvenientforreadersbutit’snotasifwe’rewithdrawingtheoriginalversions.Theyarestillthereifyouwanttoreadthem.

Ms.Weir

11:

35AM

I’mdirectoroftheonlinebookclubwww.lovereading.co.uk

Mr.Edwards,Ithinkyourshortenededitionsisabreathoffreshair.I’mguiltyofneverhavingreadAnnaKarenina,becauseit’sjustsolong.I’dmuchratherreadtwo300-pagebooksthanone600-pagebook.Iamlookingforwardtomoreshortenedclassics!

Crockatt

4:

38PM

I’mfromtheLondonindependentbookshopCorckatt&

Powell.

Inmyopinion,thepracticeiscompletelyridiculous.Howcanyouedittheclassics?

I’mafraidreadingsomeofthesebookishardwork,andthatiswhyyouhavetodevelopasareader.Ifpeopledon’thavetimetoreadAnnaKarenina,thenfine.Butdon’treadashortenedversionandkidyourselfit’stherealthing.

5．Accordingtothemessageboard,OrionBooks___________.

A．opposesthereadingoforiginalclassics

B．isembarrassedforcuttingdownclassics

C．thinkscut-downclassicshaveabrightfuture

D．iscautionsinitsdecisiontocutdownclassics

6．InMr.Edwards’opinion,OrionGroupisshort