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在线旅游外文文献翻译最新译文资料
文献出处:
UGretzel.ThebusinessmodelinnovationofonlinetravelinE-commerceenvironment[J].Tourismmanagement,2015,31
(2):
179-188.
原文
ThebusinessmodelinnovationofonlinetravelinE-commerceenvironment
UGretzel
Abstract
OnlinetravelindustryasthecombinationoftourismandtheInternet,havedifferentcharacteristicswiththetraditionaltourism.Inthisprocess,theInternetisalwaysplayinganimportantroleintheworld.Withtheprogressofthesociety,theInternettechnologyperfectfusiontogetherwiththetraditionalcommerce,hasgivenrisetoaneweconomicform,namelytheelectroniccommerce.Electroniccommerceappearedwaspenetratedintosocietyatanalarmingrateofallwalksoflife,tobringallwalksoflifethesubversive,newchanges.Thespeedingupofthemodernizationprocess,makingonlinetravelservicesandonlinetravelservicesbusinessmodelalsohavedifferentcharacteristicsandfeatures.
Keywords:
e-commerce,onlinetravel,businessmodel
1Introduction
Comparedwithapreviousanytechnologicalrevolutioninthecomputernetworkiswidelyusedforthesymbolofthesocialimpactofmodernscienceandtechnologyrevolutioninbothdepthandbreadthisunprecedented,itisinthehumanintotheinformationagealsocreatedanewindustry,informationtechnologyindustry.Electroniccommerceifitshowsstrongvitalityandinfluence,itsimpactonthesocietyasawholebothinbreadthandindeptharefarmorethananytimebeforethescientificandtechnologicalachievements.Ontheonehand,itforcedfirmstotransferthelineofsighttothetraditionalbusinessconstraints,acrosstheexistingcompetitionboundariestocreateanewmarket.Ontheotherhand,italsocreateconditionsfortheadjustmentofenterprisebusinessmodel.Enterprisebusinessmodel,itsessenceisbusinessmodeldesignandimplementationofbusinessmodelofsystemicframeworkandtools.Therefore,inthiswithdifferentiation,personalizedforthedemandofthemainstreammarketenvironment,companiescancreate,practiceitsstrategyisessentiallyreferstotheenterprisebusinessmodelinnovationisvalid.
Thebiggestcharacteristicistocustomersoftourismdemandelasticity,sensitivetotheenvironment.ThepenetrationofthethoroughapplicationoftheInternetande-commerceisboundtohaveasignificantimpactonthedevelopmentoftheindustry.Therefore,theenterprisecanbeinawholenewperspectiveofbusinessmodelinnovationasthestartingpointistheaccesstoresources,improveabilityandthekeytoachievestrategiccompetitiveadvantage.
2Literaturereview
Theriseofonlinetravelservicesanddevelopment,andchangedfromthewoodencurveofthedevelopmentoftourismindustryandtourismenterprisesoperatingmodeandbusinessprocess,influenceismore,Iwanttofocustenonlinetravelservicemanagement,therelationshipofrelevantinterestgroups,businessmodel,sales,andpureway,successfulexperienceandthedevelopmenttrendofthefuture.
Fesenraaier(2008)analyzedthebusinesssituationandbusinessmodels.Thinktherearethreekindsofoperationmode:
generaltouristinformationservicewebsite,onlinetravelbookingserviceagents,travelserviceandtravelproductssuppliersdirectly.AnalyzesthetravelwebsiteworksintheUnitedStates,theU.S.travelsitesisthebrandcooperation,preferentialprices,thenetworkmarketing,servicefeesandothermeasurestoboostprofits.Sigak(2007)discussesthesocialnetworksuchastheuseandmanagementofnewtechnologyofweb2.0,web2.0combinedwithonlinetravelisanewinnovation,willsetupanewonlinetravelbusinessmodel,theuseandmanagementofweb2.0willbetoinfluencebusinessdecisions.Reuver,etc.(2008)studiedtheimportanceofonlinetravelwebsitedomainnameonline,onlinedomaininfluenceconsumerconcernforitstourismwebsiteontheInternet,analyzetheimportanceofthesearchengine'
sinfluenceononlinetravelandtourismsearchengine.Olson(2010)throughthetravelsites,travelsitesusersandtourismserviceproviderstothreeaspectsofsurvey,revealsthemostisaregionaltouristdestinationtravelwebsitesupplierorganization,providescomprehensivelocaltourisminformationandonlineservices.Analyzedtheuser'
ssatisfaction,discusstheobstaclesforrealizingtheonlinetravelserviceliesintechnologyandfinance,Internetspeedisslowandhighcost,andputforwardthepossiblemethodstoimprovethequalityofserviceofonlinetravel.Terwiech(2005)studiedtheNYOPconsumerbehavior,analysistosimulatetheNYOPintermediatedistributorsandbargainingbetweenagroupofconsumersbuyingandsellingmodel.NYOPmiddlementoacceptpotentialbuyerschoosetoacceptorrejectafterquotation.Bargainbuyingandsellingmodelthroughpricediscriminationtoshowushowtouseth