国际贸易实务双语教程(第三版)课后答案Word文档格式.doc

国际贸易实务双语教程(第三版)课后答案Word文档格式.doc

《国际贸易实务双语教程(第三版)课后答案Word文档格式.doc》由会员分享，可在线阅读，更多相关《国际贸易实务双语教程(第三版)课后答案Word文档格式.doc（40页珍藏版）》请在冰豆网上搜索。

3.Togainprofit.

4.Toseejoutforeignmarketsandprocurement.

5.Therearefourmajorformswhicharethefollowing:

MerchandiseexportsandImports,ServiceExportsandImports,InvestmentandMultinationalEnterprise.

6.Itistheaccountwhichisasummarystatementoftheflowofallinternationaleconomicandfinancialtransactionsbetweenonenation（eg.theUnitedStates）andtherestoftheworldoversomeperiodoftime,usuallyoneyear.

7.MerchandiseExportingandImporting.

8.Yes.Therearegreatdifferencesbetweenthem.

1）directinvestmenttakesplacewhencontrolfollowstheinvestment.Itusuallymeanshighcommitmentofcapital,personnel,andtechnologyabroad.Itaimsatgainingofforeignresourcesandforeignmarkets.Directinvestmentmayoftengethigherforeignsalesthanexporting.Andsometimesitinvolvestwoormoreparties.

2）Whileportfolioinvestmentsarenotundercontrol.Andtheyareusedprimarilyforfinancialpurposes.Treasuresofcompanies,forexample,routinelymorefundsfromonecountrytoanothertogetahigheryieldonshortterminvestments.

9.MNEistheabbreviationofthemultinationalenterprise.ItssynonymsareNNC（themultinationalcorporation）andTNC（transnationalcorporation）.

10.Examplesaretravel,transport,fee,royalties,dividendsandinterest.

11.Thechoiceofformsisinfluencedbytheobjectivebeingpursuedandtheenvironmentsinwhichthecompanymustoperate.

12.Itislimitedbythenumberofpeopleinterestedinafirm’sproductsandservicesandbycustomers’capacitytomakepurchase.

13.Thisisbecauseatanearlystageofinternationalinvolvementtheseoperationsusuallytaketheleastcommitmentandleastriskofafirm’sresources.

14.Royaltiesmeansthepaymentforuseofassetsfromabroad,suchasfortrademarkspatens,copyrights,orotherexpertiseundercontractknownaslicencingagreements.Royaltiesarealsopaidfranchising.

15.Itisawayofdoingbusinessinwhichoneparty（thefranchiser）theuseofatrademarkthatisanessentialassetforthefranchisers’business.

IIMatcheachoneontheleftwithitscorrectmeaningontheright

1.J2.A3.E4.B5.C6.D7.I8.G9.F10.H

IIITranslatethefollowingtermsandphrasesintoChinese

1购买力11经济复苏；

恢复

2潜在销售量12经济衰退

3加价，涨价13间接投资

4国内市场14有形货物

5制成品15有形进出口

6边际利润16收入及支出；

岁入及岁出

7市场占有率17超额能力

8贸易歧视18贸易中间人（商）；

经纪人

9时机选择19全部包建的工程承包方式

10经销周期20许可证协定

IVCaseStudy

1[Answer]：

Batteriescalled"

whiteelephant"

exportedfromChinawereverypopularinSoutheastAsia,because"

wasaluckythinginSoutheastAsia,butnoonewasinterestedinitinthemarketofEuropeandtheUnitedStates.Thebossofthecompanywasverystrangethatthequalityofthebatteryorthepriceofreasons,soheaskedhisstafftoinvestigate.Finallyhefoundthatisthebrand"

tobeblame.Thebrand'

snametranslatedintoEnglishwas"

whichmeantsomethingwerenousebutcumbersomeinWesterncountries.Itwasreallyabadtranslationfromcultureinformationperspective.Themeaningderivedfromalegend.Accordingtothelegend,therewasakingwhohatedaminister,sohegaveawhiteelephanttotheministerforpunishment.Theministerhastotakecareofthewhiteelephant,hecouldn'

tgiveittoothersorkillitbecauseit'

sthekinggaveittohim.However,theappetiteofthewhiteelephantwassogreat,andtheministerbecamepoorer.Soitshowedpeopleinwesterncountrieswouldnotbuythebatteryfortheconsumershavenowillingtobuysomethinguselessbutcumbersome.

V.Open

VI.TranslatethefollowingintoEnglish

1.Tradeisoftenthe‘engine’ofgrowth.Howeveroversimplifiedthismetaphormaybe,itdoesservetounderlinetheimportanceofforeigntradeintheprocessofgrowth.Ahealthyexpansionofexportsmaynotalwaysbesufficientconditionforrapidandsustainedgrowth,butastrongpositiveassociationbetweenthetwoisclearlyundeniable.Tradeexpansioncontributestoeconomicgrowthinmanyways.Amongthemarethebenefitsofspecialization;

thefavorableeffectsofinternationalcompeti