example for study plan文档格式.docx
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afacultyorevenassistantprofessorintop10Chineseuniversities.Therea
sonsare:
1.ItiseasiertofindateachingpositionintopChinauniversitiesthanin
U.S.CompetitionforuniversitypositionisfiercerinU.SasU.Seconomydecl
ining.ButPhDstudentsgraduatedfromU.Sbusinessschoolswillbeverywelco
med,morequalifiedandcompetitivethanthePhDstudentsinChinatogetafa
cultypositionintopChinauniversities,especiallyPh.Dgraduatefromtop15
U.Sbusinessschool.Inaddition,governmenthasdonemanythingstoattract
thePh.DstudentsabroadtocomebacktodocontributionsinChina,suchasso
lvethehousingproblems,spouse’sjobproblemsandchildren’sschoolproble
ms,andofferahighsalaryandstatus.ButifIchoosetostayinU.S,Ihave
tostrivehardforatleastanother5-10yearstogetapositionasprofessor
andevenlongertobuyahouse.MytutorofNanjingUniversity....isagoodexample.
HegraduatedfromCityUniversityofHongKongin2003,and
hechosetocomebackmainland,only4yearslater,hebecametheProfessoran
dAcademicLeaderofDept.ofMarketinginNanjingUniversitywhenhewasonly
34yearsold,and,ofcourse,withabighouseinNanjing!
2.Myresearchfocusesonmarketingstrategy(brandingstrategy)inChina.The
mostvaluablepartinmyfutureresearchwillbemyinsightintosomeunique
characteristicsinmarketingpracticesinChina.IamsurethatIwillachieve
moreinmyresearchbylearninglatestresearchmethodologyandtopicinU.S
andapplyitinChina.Thatwillbemymaincontributiontomarketingfield.
3.IwillgainvaluableconsultingexperienceinmarketinginChinabecauseCh
inaenjoysthefastesteconomicdevelopmentrateintheworld.Manyfirmsare
boominginChinaeverydayandtheyneedconsulting.IbelieveIwillgetmore
chancestogainconsultingexperienceandfieldexperienceinmarketinginChi
naandbecomerichfasterthaninU.S.Thoseconsultingexperienceisvitalto
myresearchtoo.
4.BothofmyhunsbandandmewillhavebettercareerdevelopmentinChinawhi
letakingcareofourparents.IhopetofindapositioninmarketingDept.in
NanjingUniversityorXuzhouMiningUniversity.Becausebothmyhusbandandm
earetheonlychildinourfamily.NanjingUniversityisonly3hourstomyh
ometownand2hourstohishometownbytrain.Sothatwecanvisitourparents
oftenandtakecareofthemwhilehaveagoodcareer.Mostofmygoodfriends
andrelativesareinNJandXZ.Inaddition,myfatherhasafirmsellingmed
icalinstrumentandmyhusbandalsoaspecialistinmedicalinstrument.Myfat
herhopesthatmyhusbandwilltakecareofhisfirmafterhisretirement.And
IwillbecomeaprofessorfasterinChinaasmostteachersinmarketinginCh
inastilllackskillsandtrainingsinquantitativeanalysisinmarketingand
consumerbehaviorexperimentexperienceinconsumerresearch,Iwilloutperfor
mthemandbecomeprofessorfasterhere.
WhygotoUSA?
1.MarketingoriginatesinU.S.A.MostofthetextbookinmarketinginChinaa
retranslatedfromU.Stextbooks.Mostofthemodernmarketingtheoriesandmo
stupdatedpapersarepublishedbyscholarsinU.S.A.
2.TobeaProfessorinChina,adoctordegreeisnecessary,andthedoctorde
greefromUSAwillbemoreusefultogetagoodpositionintop10universitie
sinChina.
WhyIndianaUniversityBloomington?
IndianaUniversity-Bloomingtonenjoysalongtraditionofexcellenceandrenow
nedreputationinmarketingresearch.Moreimportantly,mymainresearchinter
estslieinmarketingcapabilityandsomerenownedresearchersinthisfields
uchasProfessorNeilA.MorganisinIndianaUniversity-Bloomington.Ihaver
eadmanypaperswrittenbyDr.Morganduringmygraduatestudy.Infact,hisp
aper“BenchmarkingMarketingCapabilitiesForSustainedCompetitiveAdvantage
”isthemostimportantreferenceofmythesis.Mygraduationthesisformast
erdegreeandotherpublishedpapersarealsoonmarketingcapability—CRMcap
ability.IhopethatIcanfurthermyresearchinthisfieldwithDr.Morgani
nmyPh.Dstudy.
Inaddition,Iwanttolearnmoreabouttheexperimentalwayofdoingresearch
andstudyfurtheronconsumerbehaviorasuniversitiesinChinahavelimited
researchresources(teachersandlabs)inthisfieldwhileKelleySchoolofBu
sinessisgoodatstudyinthisfie