2Unit 2Text I The Great SeductionWord格式文档下载.docx
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WhatbenefitsanddrawbackscanthefollowingWeb2.0onlineactivitiesbringtosociety?
Haveasmallgroupdiscussionandcompletethefollowingtable.
Web2.0onlineactivities
Benefits
Drawbacks
Downloading,uploadingandsharingimages,audios,andvideosonwebsitesorweb-basedcommunities
Usingorcontributingtoopenlyeditable,web-basedencyclopedia(e.g.Wikipediaandbaidu百科)
Viewing,sharing,andcommentingonnewsonsocialnetworkingsites
Downloadinganduploadingebooks,e-articles,etc.ontext-sharingwebsites
Prompts:
Theseactivitiesmayspeedupdisseminationofknowledgebutdamagetheinterestsofsomecontentownersorproducers…
◆RolePlay(P23)
Workinpairs.StudentAassumestheroleofamovieproducer,andstudentBamusicproducer.HaveachataboutthepositiveandnegativeimpactoftheInternetonyourownbusiness.Theteacheristoaskafewpairstodemonstratetheirtalkinclass.
◆Discussion(P23)
1.WhatopportunitiescantheInternetoffertoworksofintellectualproperty?
2.Whatproblemsdoesitholdforworksofintellectualproperty?
TheGreatSeduction
LoriOliwenstein
【1】Firstaconfession.BackintheNineties,IwasapioneerinthefirstInternetgoldrush.Withthedreamofmakingtheworldamoremusicalplace,IfoundedA,oneoftheearliestdigitalmusicsites.Once,whenaskedbyanewspaperreporterhowIwantedtochangetheworld,Ireplied,halfseriously,thatmyfantasywastohavemusicplayingfrom“everyorifice,”tohearthewholeBobDylanoeuvrefrommylaptopcomputer,tobeabletodownloadJohannSebastianBach’sBrandenburgConcertosfrommycellularphone.Soyes,IpeddledtheoriginalInternetdream.IseducedinvestorsandIalmostbecamerich.
【2】Mymetamorphosisfrombelieverintoskepticlackscinematicdrama.Ittookplaceoverforty–eighthours,inSeptember2004,onatwo–daycampingtripwithacoupleofhundredSiliconValleyutopiansinSebastopol,theheadquartersofO’ReillyMedia.Eachfall,O’ReillyMediahostsanexclusive,invitation-onlyeventcalledFOO(FriendsofO’Reilly)Camp.Thesefriendsofmulti–millionairefounderTimO’Reillyarenotonlyunconventionallyrichandrichlyunconventionalbutalsoharboramessianicfaithintheeconomicbenefitsofthecultoftheamateurandculturalbenefitsoftechnology.Whatunitesthemisasharedhostilitytowardtraditionalmediaandentertainment.Fortwofulldays,wecampedtogether,roastedmarshmallowstogether,andcelebratedtherevivalofourculttogether
【3】TheInternetwasback!
ThisshinynewversionoftheInternet,whatTimO’ReillycalledWeb2.0,reallywasgoingtochangeeverything.NowthatmostAmericanshadbroadbandaccesstotheInternet,thedreamofafullynetworked,always-connectedsocietywasfinallygoingtoberealized.TherewasonewordoneveryFOOCamper’slipsinSeptember2004.Thatwordwas“democratization.”Media,information,knowledge,content,audience,author–allweregoingtobedemocratizedbyWeb2.0.TheInternetwoulddemocratizeBigMedia,BigBusiness,BigGovernment.ItwouldevendemocratizeBigExperts,transformingthemintowhatonefriendofO’Reillycalled,inahushed,reverenttone,“nobleamateurs.”
【4】AlthoughSebastopolwasmilesfromtheocean,bythesecondmorningofcamp,Ihadbeguntofeelseasick.AtfirstIthoughtitwasthegreasycampfoodorperhapsthehotnorthernCaliforniaweather.ButIsoonrealizedthatevenmygutwasreactingtotheemptinessattheheartofourconversation.
【5】Mydreamofmakingtheworldamoremusicalplacehadfallenondeafears;
thepromiseofusingtechnologytobringmoreculturetothemasseshadbeendrownedoutbyFOOCampers’collectivecryforademocratizedmedia.ThenewInternetwasaboutself-mademusic,notBobDylanortheBrandenburgConcertos.Audienceandauthorhadbecomeone,andweweretransformingcultureintocacophony.
【6】FOOCamp,Irealized,wasasneakpreview.Weweren’ttherejusttotalkaboutnewmedia;
wewerethenewmedia.TheeventwasabetaversionoftheWeb2.0revolution,whereWikipediametMySpacemetYouTube.Everyonewassimultaneouslybroadcastingthemselves,butnobodywaslistening.Outofthisanarchy,itsuddenlybecameclearthatwhatwasgoverningtheinfinitemonkeysnowinputtingawayontheInternetwasthelawofdigitalDarwinism,thesurvivaloftheloudestandmostopinionated.Undertheserules,theonlywaytointellectuallyprevailisbyinfinitefilibustering.
【7】Themorethatwassaidthatweekend,thelessIwantedtoexpressmyself.Asthedinofnarcissismswelled,Ibecameincreasinglysilent.AndthusbeganmyrebellionagainstSiliconValley.Insteadofaddingtothenoise,IbroketheonelawofFOOCamp2004.Istoppedparticipating