《国际商务英语》课后练习简答题答案Word文档下载推荐.docx

《国际商务英语》课后练习简答题答案Word文档下载推荐.docx

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1.Whatdoesinternationalbusinessreferto?

Pleasetellthedifferencebetweeninternationalbusinessand

domesticbusiness.

A:

Internationalbusinessreferstotransactionbetweenpartiesfromdifferentcountries.Sometimesbusinessacrossthebordersofdifferentcustomsareasofthesamecountryisalsoregardedasimportandexport.

Somemajordifferencesbetweeninternationalbusinessanddomesticbusinessisfollowing:

（1）Differencesinlegalsystems

（2）Differencesincurrencies

（3）Differencesinculturalbackground

（4）Differentinnaturalandeconomicconditions

2.Pleaseexplainthedifferencesbetweenvisibletradeandinvisibletrade.Whichisbecomingmoreand

moreimportantandaccountsforanincreasingproportionininternationaltrade?

Visibletradeistheformofcommoditytrade.Theformoftransportation,communication,banking,insurance,consulting,informationetc.iscalledinvisibletradeorserviceindustries.Thelaterisbecomemoreandmoreimportant.

3.Canyoucitesomeexamplestoillustrateculturaldifferencesininternationalbusiness?

Culturaldifferencesincludinglanguage,customs,traditions,religion,value,behavioretc.

4.Pleaseelaborateonthetwocategoriesofinternationalinvestment.Whatistheirmajordifference?

FDI（Foreigndirectinvestment）ismadeforreturnsthroughcontrollingtheenterprisesorassetsinvestedininahostcountry.Portfolioinvestmentreferstopurchasesofforeignfinancialassetsforapurposeotherthancontrolling.Suchfinancialassetsmaybestocks,bondsorcertificatesofdeposit.

5.Whatislicensing?

Whydofirmssometimeschooseitasameansofenteringaforeignmarket?

Inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Theychooselicensingbecausetheydonothavetomakecashpaymentstostatbusiness,andcansimplyreceiveincomeintheformofroyalty.Besides,theycanbenefitfromlocationaladvantagesofforeignoperationwithoutanyobligationsinownershipormanagement.Theuseoflicensingisparticularlyencouragedbyhighcustomsdutyandnon-tariffbarriersonthepartofthehostcountry.

6.Whatisfranchising?

Howisitdifferentfromlicensing?

Underfranchising,franchiseeisallowedtooperateinthenameofanother,franchiserwhoprovidestheformerwithtrademarks,brandnames,logosandoperatingtechniquesforroyalty.Incomparisonwiththerelationbetweenthelicenserandthelicensee,thefranchiserhasmorecontroloverandprovidesmoresupportforthefranchisee.

7.Whatisamanagementcontract?

Underwhatconditionsisitmostapplicable?

Underamanagementcontract,onecompanyoffersmanagerialorotherspecializedservicestoanotherwithinaparticularperiodforaflatpaymentorapercentageoftherelevantbusinessvolume.Whenagovernmentforbids

foreignownershipincertainindustriesitconsiderstobeofstrategicimportancebutlackstheexpertiseforoperation,managementcontractsmaybeapracticalchoiceenablingaforeigncompanytooperateintheindustrywithoutowningtheassets.

8.Whatisaninternationalturnkeyproject?

InwhatwayisitsvariantBOTdifferentfromit?

Foraninternationalturnkeyproject,afirmsignsacontractwithaforeignpurchaserandundertakesallthedesigning,contractingandfacilityequippingbeforehandingitovertothelatteruponcompletion.ForaBOTproject,afirmoperatesafacilityforaperiodoftimeafterbuildingitupbeforefinallytransferringittoaforeigncompany.MakingprofitfromoperatingtheprojectforaperiodisthemajordifferencebetweenBOTandthecommonturnkeyproject

Lesson2

1.ExplaintheconceptsofGNPandGDPrespectivelyandpointouttheirmajordifference.Canweusetheminterchangeably?

GNP（GrossnationalProduct）referstothemarketvalueofgoodsandservicesproducedbythepropertyandlaborownedbytheresidentsofaneconomy.GDP（GrossDomesticProduct）measuresthemarketvalueofallgoodsandservicesproducedwithinthegeographicareaofaneconomy.ThedifferencebetweenthemisthatGNPfocusesonownershipofthefactorsofproductionwhileGDPconcentratesontheplacewhereproductiontakesplace.ThedifferencebetweenGNPandGDPcanbeignoredsinceitverysmallinmostcases.Therefore,wecanusetheminterchangeably.

2.InwhatdifferentwaysareGDPandpercapitaincomesignificantinassessingthepotentialofaparticularmarket?

TotalGDPindicatestheoverallsizeofaneconomy,whichisimportantinmarketassessmentfordurableequipmentorbulkgoods（grain,steelorcement）.PercapitaGDPrevealstheaverageincomelevelofconsumers,whichisimportantwhenmarketingconsumerdurables.

3.Whataremeantbyhighincome,middlein