迪士尼收购皮克斯PPT文件格式下载.pptx

迪士尼收购皮克斯PPT文件格式下载.pptx

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RobertIger朱书婷朱书婷CEOChiefFinancialOfficerChiefHumanResourceOfficerLegalAdviserThomasStaggs费雪费雪DenisSchuler金雅雯金雅雯LegalAdviser陈哲陈哲BusinessEnglishClass2Group2-1TeamLeader:

@#@朱书婷朱书婷TeamMembers:

@#@费雪费雪金雅雯金雅雯陈哲陈哲2Background3SWOTAnalysis4PESTAnalysis5BATNAAnalysis61IntroductionContentsStrategiesandTactics79NegotiationStylesReferences8NegotiationProcess3IntroductionTypePublicIndustryMassmediaFoundLosAngeles,California,UnitedStates,October16th,1923FoundersWaltDisneyRoyO.DisneyHeadquarters500SouthBuenaVistaStreet,Burbank,California,UnitedStatesAreaservedWorldwideProductsCabletelevision,publishing,films,music,themeparks,radioTypeSubsidiaryofTheWaltDisneyCompanyIndustryCGIanimation,MotionpicturesFound1979asGraphicsAugust17th，1986asPixarFoundersEdCatmullAlvyRaySmithHeadquartersEmeryville,California,UnitedStatesAreaservedWorldwideProductsPixarImageComputer,RenderMan,MarionetteBackground1991.5199920042005.9PixarandDisneysignedacontracttobeginthe13-yearcooperation.AftertheproductionofToyStory2,PixarandDisneyhaddisagreements.Early2004-Thetwocompaniesattemptedtoreachanewagreement.Mid-2004-Theybrokedowncompletely.NegotiationsbetweentwocompaniesresumedfollowingthedepartureofMichaelEisner（CEO）fromDisney.Jan24th,2006-AfterRobertIger（PresidentandCEO）assumingoffice,DisneyultimatelyagreedtobuyPixarforapproximately$7.4billioninanall-stockdeal.PEST-WaltDisneyEconomicPolitical1.Theanimationindustryenjoystaxbenefits.2.Tighterregulationsregardingproductssafety3.PoliticaldifferencesareanobstacletoInternationaltrade.1.TheU.S.economycontinuestoexpand2.TheanimationindustryisoneofthefastestgrowingindustriesPEST-WaltDisneySocial1.Theeffectoftechnologicaladvancementsontheworldsmedia.2.TheincreaseinbroadcastinghoursbycableandsatelliteTValongwiththegrowingpopularityoftheInternet.3.TheeffectofchangesintechnologyondemandforentertainmentproductsaswellthecostofproductionTechnologicalTechnological1.Differentlocalcultures,aswellasstoriesandhistoryofthehostplace2.Changeincustomerspreferencesforentertainment.3.Significantroleofkidsandfamilysentertainment.PEST-PixarPoliticalTheanimationindustryenjoystaxbenefits.Economic1.TheU.S.economycontinuestoexpand2.TheanimationindustryisoneofthefastestgrowingindustriesSocialPeoplearefondof3DcompueranimationTechnological1.ThedevelopmentofCGIgivesoppotunity2.Therapidadvancementoftechnologyhasmadecomputeranimationavailabletothemasses.SWOTAnalysis-WaltDisneySS1.diversifiedproductandserviceportfolio2.Portfolioofwellknownbrands3.Significantcustomerpenetrationofthecablenetworksoperations4.Strongbrandequityenjoyedbyparksandresortsoperations5.Loyalcustomers6.StrongfinancialpositionWW1.Weakperformanceofstudioentertainmentsegment2.Highcostofoperations3.OverdependenceontheNorthmericanmarkets4.Maintargetdemographicisstillchildren1.Acquisitions（toreleasenewsuccessfulstoriesandcharacters）2.UseofemergingtechnologiestosellinnewmarketsOT1.Intensecompetitionkeepsmarketshareundercheck2.Proliferationofpiracy3.Regulatoryrisks4.Continuousneedfortechnologicalupdate5.ChangeofcustomerspreferenceandtasteSWOTAnalysis-Pixar1.Excellentuseoftechnology2.Strongbrand3.Talentedteam4.Greattrackrecord5.Patentsandlisences1.Productlineisnarrowlydefined2.Productiontimeislong3.Digitalpiracycancutintoprofits1.Developonlineproducts2.Continuetousetechnologystrength3.Developandsellanimationsoftware4.Developgamestobuildonstrenghsofcharacters1.Digitalpiracy2.Oneproductfailurecouldbeaserioussetback.3.OtherfilmcompaniesmaytargettheanimatedfilmmarketSwOTBATNAcultivateBATNABATNATheacquisitionofPixarAnimationStudios:

@#@$7.5billioninastockdealStockswap:

@#@2.4:

@#@1EdCatmull:

@#@presidentofthecombinedPixarandDisneyAnimationStudiosJohnLasseter:

@#@chiefcreativeofficerStrategiesandTacticsOpening-phaseExamples1.Cuttingtothechase（开门见山开门见山）2.SettingtheinitialpositionRobert:

@#@“Yousee,wearealreadyoldfriends,soIwilljustcuttothechalk.WehavetheintentionofacquiringPixarin7billiondollarsafterthein-depthdiscussionofourmembersofboard.”Robert：

@#@“SinceourcompaniescurrentdistributiondealwassettoexpirefollowingthereleaseofthissummersCars.Wewouldliketodiscussoverthisissue.”StrategiesandTacticsMidterm-phaseExamples1.Tentativestrategy2.Developingsupportingarguments3.TradingconcessionsThomasStaggs:

@#@“Well,thenwhatkindofpriceisacceptableforyou?

@#@”DenisSchuler:

@#@“Inadditiontothat,DisneyacquiringPixarwillbeawin-winsituationinthelongrunanditwillbringPixarmoreadvantagesinthenearfuture.”ThomasStaggs:

@#@“Wearesorrytosaythatwecantacceptthisprice,butwecanadditto7.4billionsafterouruniformdecision.Thatisourbottomline.”StrategiesandTacticsDeadlockBreaking1.ChangetheNegotatior2.TakeaBreakExamplesAlanNBraverman:

@#@“Yes,Sir,youareright,butaccordingtotodaysclosingprice,”AlanNBrav